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饿了么将正式更名为淘宝闪购
新华网财经· 2025-11-04 02:17
Group 1 - The core viewpoint of the article is that Ele.me has officially rebranded to "Taobao Flash Purchase" as part of Alibaba Group's strategy to integrate its instant retail services [2][3] - The new version of the app, now at version 12.0.1, is currently in a gray testing phase, allowing select users to experience food delivery and instant logistics services [2] - The slogan for Taobao Flash Purchase is "Order with confidence, food delivered on time," indicating a focus on reliability in service [2] Group 2 - The rebranding aims to strengthen Taobao Flash Purchase's positioning as a unified brand within Alibaba's instant retail strategy [3] - Cainiao Supply Chain will participate in the Taobao Flash Purchase business, providing hourly delivery services, with initial operations in cities like Shanghai, Hangzhou, and Nanjing [3] - The service is expected to expand to cover various categories, including 3C digital products, clothing, beauty products, and food [3]