Core Insights - Company reported a revenue of approximately 1.313 billion yuan for the first half of 2025, representing a year-on-year growth of 0.51% [1] - Net profit attributable to shareholders decreased by 1.66% to 441 million yuan [1] - Gross profit margin improved by 3.28 percentage points to 54.15%, attributed to raw material cost control and enhanced production efficiency [1] Revenue Breakdown - Core product, pickled vegetables, generated revenue of 1.123 billion yuan, up 0.45%, accounting for 85.53% of total revenue [1] - Revenue from radish products surged by 38.35% to 33.15 million yuan, indicating strong market acceptance of new products [1] - Revenue from pickled cabbage declined by 8.37% to 119 million yuan, with plans to optimize flavors and channel layouts for recovery [1] - Other products generated 36.55 million yuan, reflecting a year-on-year growth of 9.30%, showcasing the effectiveness of the diversification strategy [1] Channel Strategy - Company maintains a "distribution as primary, e-commerce as supplementary" model, with 2,446 distributors as of the end of June, a reduction of 186 from the previous year [1] - Online channels, particularly Douyin, showed significant growth, becoming a key platform for reaching younger consumers [2] - Offline channels are being optimized through improved supermarket displays and expansion into community group buying and warehouse membership stores [2] Financial Management - Accounts receivable increased by 1,421.45% to 125 million yuan due to moderate relaxation of credit policies to enhance channel competitiveness [2] - Core investment project, "Wujiang Fuling Pickled Vegetable Green Intelligent Production Base (Phase I)," is progressing steadily with an investment of 54.84 million yuan this period, totaling 458 million yuan [2] - The project aims for a production capacity of 160,000 tons per year, expected to be completed by June 2027, which will strengthen the company's capacity and technological advantages in the pickled vegetable industry [2] Raw Material Management - Company possesses 300,000 tons of raw material storage capacity, with 336 million yuan spent on acquiring green vegetables in the first half of the year [2] - This capability is industry-leading and helps mitigate risks associated with agricultural product price fluctuations [2]