Core Viewpoint - The domestic liquid milk market has seen a significant slowdown in growth over the past five years, becoming a burden for major dairy companies, while solid dairy products like cheese and butter are experiencing rapid growth driven by the B-end food service sector [8][9]. Market Overview - The B-end dairy product market in China is projected to exceed 40 billion yuan by 2024, with expectations to reach 70.3 billion yuan by 2028 [8]. - The B-end market, particularly for high-end dairy products, has been dominated by international brands, with domestic production accounting for less than 30% [9]. Industry Dynamics - The demand for solid dairy products is increasing in various sectors such as baking, coffee, and tea, with the B-end coffee segment expected to generate 26.5 billion yuan for the dairy industry by 2025 [12]. - The rapid growth of new consumption trends has expanded the usage scenarios for dairy products, prompting domestic dairy companies to intensify their focus on the B-end market [12][15]. Competitive Landscape - Major dairy companies like Mengniu and Yili are actively entering the B-end market, establishing partnerships with various food service companies [13][14]. - The B-end market still has over 70% of its share held by imported dairy companies, indicating a significant opportunity for domestic players, but also highlighting the complexities of competition [17]. Challenges and Opportunities - Domestic dairy companies face challenges in transitioning from a consumer-focused (C-end) strategy to a solution-oriented (B-end) approach, requiring a deep understanding of customer needs and rapid response capabilities [18]. - There are technical gaps in product customization and high-end dairy product offerings, which pose significant barriers to entry in the B-end market [19]. Strategic Recommendations - To succeed in the B-end market, dairy companies need to break away from traditional C-end thinking and develop dedicated R&D, supply chain, and service systems for B-end products [20]. - A comprehensive upgrade in thinking, capabilities, and technical strength is essential for domestic dairy companies to compete effectively against imported brands in the B-end market [20].

Core Insights - The 2026 World Trend Beverage Competition in Indonesia successfully concluded, with Mengniu Professional Dairy as the designated dairy product sponsor, marking its first collaboration with an international event [1][3] - This event provided a platform for top beverage competitors to showcase their skills and foster industry communication and product innovation amidst the trend of beverage globalization [3][6] Company Overview - Mengniu Professional Dairy is a brand developed by Mengniu Group targeting professional dining clients, focusing on high-quality dairy products and customized solutions [5] - The brand emphasizes its commitment to quality, with products like pure milk and cream, leveraging its extensive supply chain and R&D capabilities to meet market demands [5][6] Product Highlights - Mengniu's star product, the Mengniu Catering Pure Milk, was the only designated dairy product at the competition, known for its stringent quality control and versatility in various culinary applications [7] - The product contains 3.2g of protein and 4.0g of fat per 100ml, designed specifically for diverse dining needs such as coffee and baking [7] Competitive Achievement - The competition featured skilled mixologists, with Muhammad Ipal Alpikri winning the championship with a non-alcoholic cocktail inspired by traditional Sundanese cuisine, showcasing the unique flavor profile achieved with Mengniu products [9] Strategic Direction - Mengniu Professional Dairy aims to leverage this international collaboration to enhance product innovation, global supply chain management, and partnerships with international dining enterprises [13] - The company is committed to promoting the integration and development of Chinese dairy products within the global supply chain, ensuring consumers have access to high-quality dairy [13]