Core Viewpoint - Mengniu Group's flagship brand Youyi C has achieved a significant milestone by obtaining the "Health Food Registration Certificate" from the National Market Supervision Administration, marking its transition from a regular beverage to a health food [2][3]. Group 1: Product Development and Certification - The journey to obtaining the "Health Food Registration" for Youyi C spanned twelve years, starting in 2013, during which the research team addressed challenges related to probiotic stability, synergy between prebiotics and probiotics, and balancing taste with efficacy [3]. - The Youyi C product is set to be launched in 2026, featuring two core health functions: "helps regulate intestinal flora" and "aids digestion," which have been recognized for their safety, stability, and functionality by national authorities [2][3]. Group 2: Industry Position and Recognition - Youyi C is not the first product from Mengniu to receive the "Health Food Registration"; previously, Mengniu's Guanyirun yogurt became the first yogurt product in China to obtain this certification, showcasing the company's leadership in functional health foods [5]. - Mengniu has received multiple prestigious awards for its research in the field of probiotics, including the National Science and Technology Progress Award and the China Patent Silver Award, highlighting its commitment to innovation [5]. Group 3: Consumer Impact and Future Direction - The certification of Youyi C represents a shift from traditional health products to more accessible beverage formats, providing consumers with a simple and effective health management option, thereby enhancing trust in probiotic beverages [7]. - Moving forward, Youyi C will continue to focus on probiotic technological innovation, aiming to lead the upgrade of functional dairy products and provide safer and more effective health support for Chinese families [8].

Core Viewpoint - Mengniu Group's flagship brand Youyi C has achieved a significant milestone by obtaining the "Health Food Registration Certificate" from the National Market Supervision Administration, marking its transition from a regular beverage to a health food [1][6]. Group 1: Product Development and Certification - The journey to obtaining the "Health Food Registration" for Youyi C has spanned twelve years, focusing on challenges such as probiotic stability, synergy between prebiotics and probiotics, and balancing taste with efficacy [3][4]. - The product has been rigorously tested through numerous formula adjustments and 15 batches of factory trials, adhering to high standards set by national health food regulations [3][4]. Group 2: Industry Impact and Recognition - Youyi C is not the first product from Mengniu to receive the "Health Food Registration"; the previous product, Guanyirun yogurt, was the first yogurt in China to achieve this certification, showcasing Mengniu's leadership in functional health foods [6]. - Mengniu has received multiple prestigious research awards, including the National Science and Technology Progress Award and the China Patent Silver Award, highlighting its commitment to innovation in the probiotic field [6]. Group 3: Consumer Trust and Future Direction - The certification of Youyi C breaks the traditional mold of health products, offering a more accessible beverage option for consumers, thereby enhancing trust in probiotic drinks [8]. - The company aims to continue focusing on probiotic technology innovation, leading the upgrade of functional dairy products and providing safer and more effective health support for Chinese families [8].

Core Insights - Mengniu Group's flagship brand, Youyi C, has achieved a historic milestone by obtaining the "Health Food Registration Certificate" from the National Market Supervision Administration of China, marking a significant advancement in the functional health food sector [1][4] Group 1: Product Development and Certification - Youyi C's product, which emphasizes two core health functions—"helping to regulate intestinal flora" and "aiding digestion," is expected to be launched in 2026 [1] - The journey to obtain the "Health Certificate" took twelve years, starting from 2013, involving extensive research and overcoming challenges related to probiotic stability, synergy between prebiotics and probiotics, and balancing taste with efficacy [1][2] - The development process included numerous formula adjustments and 15 batches of factory trials, adhering to high standards set for health food registration [2] Group 2: Industry Impact and Recognition - This is not the first "Health Certificate" product from Mengniu; previously, the Guan Yiru yogurt was approved for its functions of "regulating intestinal flora and enhancing immunity," setting a benchmark for high-end yogurt products [4] - The certification of Youyi C reinforces Mengniu's strength in the functional health food sector and accelerates the industry's transition towards functional and specialized products [4] - Mengniu has received multiple prestigious research honors, including the National Science and Technology Progress Award (Second Class) and the China Patent Silver Award, highlighting its commitment to probiotic research [4] Group 3: Consumer Experience and Future Focus - Youyi C aims to break the traditional mold of health products by offering a more accessible beverage format, providing consumers with a simple and effective health management option [7] - The brand is focused on building consumer confidence in probiotic beverages and aims to elevate the trustworthiness of the dairy beverage category [7] - Future efforts will continue to emphasize probiotic technological innovation, supporting the upgrade of functional dairy products and providing safer and more effective health support for Chinese families [7]