Core Viewpoint - Mengniu Group's flagship brand Youyi C has achieved a significant milestone by obtaining the "Health Food Registration Certificate" from the National Market Supervision Administration, marking its transition from a regular beverage to a health food [2][3]. Group 1: Product Development and Certification - The journey to obtaining the "Health Food Registration" for Youyi C spanned twelve years, starting in 2013, during which the research team addressed challenges related to probiotic stability, synergy between prebiotics and probiotics, and balancing taste with efficacy [3]. - The Youyi C product is set to be launched in 2026, featuring two core health functions: "helps regulate intestinal flora" and "aids digestion," which have been recognized for their safety, stability, and functionality by national authorities [2][3]. Group 2: Industry Position and Recognition - Youyi C is not the first product from Mengniu to receive the "Health Food Registration"; previously, Mengniu's Guanyirun yogurt became the first yogurt product in China to obtain this certification, showcasing the company's leadership in functional health foods [5]. - Mengniu has received multiple prestigious awards for its research in the field of probiotics, including the National Science and Technology Progress Award and the China Patent Silver Award, highlighting its commitment to innovation [5]. Group 3: Consumer Impact and Future Direction - The certification of Youyi C represents a shift from traditional health products to more accessible beverage formats, providing consumers with a simple and effective health management option, thereby enhancing trust in probiotic beverages [7]. - Moving forward, Youyi C will continue to focus on probiotic technological innovation, aiming to lead the upgrade of functional dairy products and provide safer and more effective health support for Chinese families [8].

Core Viewpoint - Mengniu Group's flagship brand Youyi C has achieved a significant milestone by obtaining the "Health Food Registration Certificate" from the National Market Supervision Administration, marking its transition from a regular beverage to a health food [1][6]. Group 1: Product Development and Certification - The journey to obtaining the "Health Food Registration" for Youyi C has spanned twelve years, focusing on challenges such as probiotic stability, synergy between prebiotics and probiotics, and balancing taste with efficacy [3][4]. - The product has been rigorously tested through numerous formula adjustments and 15 batches of factory trials, adhering to high standards set by national health food regulations [3][4]. Group 2: Industry Impact and Recognition - Youyi C is not the first product from Mengniu to receive the "Health Food Registration"; the previous product, Guanyirun yogurt, was the first yogurt in China to achieve this certification, showcasing Mengniu's leadership in functional health foods [6]. - Mengniu has received multiple prestigious research awards, including the National Science and Technology Progress Award and the China Patent Silver Award, highlighting its commitment to innovation in the probiotic field [6]. Group 3: Consumer Trust and Future Direction - The certification of Youyi C breaks the traditional mold of health products, offering a more accessible beverage option for consumers, thereby enhancing trust in probiotic drinks [8]. - The company aims to continue focusing on probiotic technology innovation, leading the upgrade of functional dairy products and providing safer and more effective health support for Chinese families [8].

Core Insights - The implementation plan aims to enhance the adaptability of supply and demand in consumer goods, promoting consumption upgrades to lead industrial upgrades and achieving a dynamic balance between supply and demand [2][4][10] Supply and Demand Adaptation - The total variety of consumer goods has reached 230 million, with over 100 categories such as home appliances and clothing leading global production [3] - China's consumer goods supply has entered a new development stage characterized by high quality and high price, effectively meeting the needs of consumers [3][4] - The plan targets the formation of three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027, with a focus on high-quality development by 2030 [4][10] Innovation and Technology - The rapid response of consumer goods companies to technological upgrades and subtle changes in consumer demand has led to continuous product innovation [3][6] - The integration of AI and big data into consumer goods production is reshaping consumption patterns, with generative AI product users reaching 515 million by mid-2023 [7][8] Market Dynamics - Consumer preferences are diversifying, with specific needs emerging from different demographic groups such as the elderly and students, creating opportunities for tailored products and services [7] - The retail sales of consumer goods reached 36.6 trillion yuan from January to October, with a year-on-year growth of 4.4%, indicating a stable development trend [6] Addressing Structural Issues - The plan acknowledges existing structural mismatches in supply and demand, such as oversupply in some areas and insufficient high-quality supply in others [9][10] - Five key measures are proposed to address these mismatches, including expanding new technology applications, enhancing product supply, and creating new consumption scenarios [10]