Group 1 - The conference titled "2024-2025 Annual Marketing Conference and the 23rd Outstanding Brand Marketing Annual Meeting" will be held on December 10 in Beijing, focusing on the theme of "the collision of brand economy and traffic economy" [2][3] - The event will address the core issues of marketing in the current landscape, emphasizing the transition from traffic-driven strategies to value-driven brand competition as traffic dividends diminish [3] - The conference will explore three main themes: "Sincere Breakthrough," "Multi-dimensional Resonance," and "Responsible Coexistence," aiming to unlock new paths for sustainable brand growth [3][4] Group 2 - The "Sincere Breakthrough" segment will focus on brand infrastructure reconstruction in the AI era, highlighting how brands can leverage AI for efficient operations and core value delivery [3] - The "Multi-dimensional Resonance" discussion will tackle the industry pain points of fragmented traffic, sharing case studies on how brands can convert short-term traffic into long-term engagement [3] - The "Responsible Coexistence" segment will examine the balance between brand building and market conversion, exploring effective models for dual empowerment of short-term results and long-term brand assets [4] Group 3 - The 23rd Outstanding Brand Marketing Annual Meeting will present a list of exemplary marketing cases, showcasing various brands' responses to market changes over the past year [5][12] - The diversity of the showcased cases reflects the complexity and authenticity of the current marketing environment, providing insights into industry trends and inspiring new ideas [12]