大家好，我是蒋晖，创业19年，公司现有团队人数500人+。 今天聊聊我最近的一些创业思考： 第一，有限规模 我们所做的任何生意，都无法建立绝对的优势，意味着：必然有竞争。 我们与对手之间，就是你追我赶的过程。 如果你的对手也不傻的话，也不会让你的优势扩得太大。 要明白： 我们打不死对手，对手也很难打得死我们。 我们的规模必然就是有限的，试图打死对手，其实在牺牲彼此利润。 所以，竞争到一定程度就可以。 像今天的手机市场， 6 大品牌，每家 15% 的份额。市场总量不增长的话，想靠打败对手而增 长，难。 与其说，打败对手，不如找到更好的生态位活下来就可以。 持续在这个生态位上，建立不被对手打败的能力。 第二，有限赛道，无限产品 大多数企业，所在赛道的产品，都是持续迭代的。 可口可乐，是不需要迭代的产品。但是，大多数企业需要迭代。持续活下去，就需要持续迭代 产品。连 iphone 都是这样。 企业的天花板不在产品上，在赛道上。 为什么是有限赛道，因为精力有限，大多数创业者可能最好就选择一个赛道里面，持续迭代产 品。 天才级创业者可以多选几个赛道。或者：贪心的创业者。 第三，机会在碎片化 视频号、小红书，都分流了抖音 ...

Group 1 - The conference titled "2024-2025 Annual Marketing Conference and the 23rd Outstanding Brand Marketing Annual Meeting" will be held on December 10 in Beijing, focusing on the theme of "the collision of brand economy and traffic economy" [2][3] - The event will address the core issues of marketing in the current landscape, emphasizing the transition from traffic-driven strategies to value-driven brand competition as traffic dividends diminish [3] - The conference will explore three main themes: "Sincere Breakthrough," "Multi-dimensional Resonance," and "Responsible Coexistence," aiming to unlock new paths for sustainable brand growth [3][4] Group 2 - The "Sincere Breakthrough" segment will focus on brand infrastructure reconstruction in the AI era, highlighting how brands can leverage AI for efficient operations and core value delivery [3] - The "Multi-dimensional Resonance" discussion will tackle the industry pain points of fragmented traffic, sharing case studies on how brands can convert short-term traffic into long-term engagement [3] - The "Responsible Coexistence" segment will examine the balance between brand building and market conversion, exploring effective models for dual empowerment of short-term results and long-term brand assets [4] Group 3 - The 23rd Outstanding Brand Marketing Annual Meeting will present a list of exemplary marketing cases, showcasing various brands' responses to market changes over the past year [5][12] - The diversity of the showcased cases reflects the complexity and authenticity of the current marketing environment, providing insights into industry trends and inspiring new ideas [12]