Group 1 - The conference titled "2024-2025 Annual Marketing Conference and the 23rd Outstanding Brand Marketing Annual Meeting" will be held on December 10 in Beijing, focusing on the theme of "the collision of brand economy and traffic economy" [2][3] - The event will address the core issues of marketing in the current landscape, emphasizing the transition from traffic-driven strategies to value-driven brand competition as traffic dividends diminish [3] - The conference will explore three main themes: "Sincere Breakthrough," "Multi-dimensional Resonance," and "Responsible Coexistence," aiming to unlock new paths for sustainable brand growth [3][4] Group 2 - The "Sincere Breakthrough" segment will focus on brand infrastructure reconstruction in the AI era, highlighting how brands can leverage AI for efficient operations and core value delivery [3] - The "Multi-dimensional Resonance" discussion will tackle the industry pain points of fragmented traffic, sharing case studies on how brands can convert short-term traffic into long-term engagement [3] - The "Responsible Coexistence" segment will examine the balance between brand building and market conversion, exploring effective models for dual empowerment of short-term results and long-term brand assets [4] Group 3 - The 23rd Outstanding Brand Marketing Annual Meeting will present a list of exemplary marketing cases, showcasing various brands' responses to market changes over the past year [5][12] - The diversity of the showcased cases reflects the complexity and authenticity of the current marketing environment, providing insights into industry trends and inspiring new ideas [12]

Group 1 - The core theme of the 2024-2025 Annual Marketing Conference is "The Collision of Brand Economy and Traffic Economy," addressing key marketing challenges [1] - The conference will focus on three main chapters: "Sincere Breakthrough," "Multi-dimensional Resonance," and "Responsible Coexistence," aimed at unlocking new paths for sustainable brand growth [2][3] - The "Sincere Breakthrough" section will explore brand infrastructure reconstruction in the AI era, emphasizing the use of AI for efficient brand operations and core value transmission [2] Group 2 - The "Multi-dimensional Resonance" discussion will tackle the industry pain points of fragmented traffic, sharing case studies on how to convert short-term traffic into long-term engagement [2] - The "Responsible Coexistence" segment will focus on balancing brand building with market conversion, exploring effective models for dual empowerment of short-term results and long-term brand assets [3] - The conference will also highlight the importance of user engagement and social impact as dimensions defining long-term brand value beyond traditional metrics [3] Group 3 - The 23rd Annual Marketing Conference will present a list of outstanding marketing cases, reflecting the diverse explorations of brands in response to market changes over the past year [4] - These cases serve as a starting point for witnessing and discussing industry practices, showcasing the complexity and authenticity of the current marketing environment [4]