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vivo交出AI战略新答卷
Hua Er Jie Jian Wen· 2025-10-11 07:09
Core Insights - The article discusses the competitive landscape of AI smartphones, emphasizing that no clear winner has emerged yet, and manufacturers need to enhance their capabilities to redefine human-computer interaction in the AI era [2][3] Group 1: AI Strategy and Development - Vivo unveiled its upgraded AI strategy, the Blue Heart Intelligent Strategy, at the 2025 Vivo Developer Conference, focusing on the integration of AI and operating systems through three main components: the Blue Heart Model Matrix, Blue Heart Personal Intelligent Framework, and Blue Heart Intelligent Open Platform [2][3] - The Blue Heart Model Matrix, introduced for the first time, has made advancements in language, voice, and image processing, and includes a lightweight, comprehensive 3B end-side multimodal reasoning model tailored to user personalization [3][4] Group 2: Technical Innovations - Vivo has achieved the end-side deployment of various model sizes (13B, 7B, 3B, 1B) over the past two years, with a focus on the 3B model for end-side technology, which has led to the implementation of 18 functionalities on mobile devices [3][4] - The UI Agent capability allows the model to understand and operate the phone's interface, making it the first 3B model specifically designed for end-side agents [4] Group 3: User-Centric Features - The new Blue Heart Personal Intelligent Framework enhances the model's ability to understand user intentions through comprehensive perception and multimodal data fusion, while also allowing for continuous learning from personalized data [5] - Vivo's new operating system, OriginOS 6, leverages AI models to provide customized services based on individual user needs, featuring upgraded functionalities like "Xiao V Circle Search" and "Xiao V Memory 2.0" [6][7] Group 4: Future Directions - Vivo is also advancing its self-developed Blue River Operating System 3, which is the first operating system entirely written in Rust, aimed at AI-native devices and enhancing capabilities like camera speed and visual recognition [7] - The company’s AI strategy is becoming clearer as it aims for further breakthroughs in the rapidly evolving AI landscape [7]
告别让用户皱眉的“智能”,vivo用“懂我”重新定义AI服务
凤凰网财经· 2025-10-10 14:13
Core Viewpoint - The article emphasizes vivo's shift from a technology-centric approach to a user-centric approach in AI development, focusing on creating personalized and intuitive user experiences rather than merely competing on technical specifications [3][9][10]. Group 1: User-Centric AI Development - vivo's strategy is to redefine the value of personalized AI by prioritizing user understanding over technical parameters, aiming for AI that genuinely comprehends user needs [10][12]. - The ultimate goal of AI should be to enhance user experience in everyday situations, making technology seamlessly integrate into users' lives [4][13]. - vivo aims to cultivate a "digital partner" that understands users' preferences and habits, rather than creating an all-powerful AI [6][14]. Group 2: Technological Framework - vivo has introduced the "Blue Heart Personal Intelligence Framework," which serves as the core of its AI capabilities, integrating perception, memory, planning, and execution into a cohesive system [16][19]. - The framework allows for real-time awareness of user activities and preferences, enabling a more personalized interaction [18][20]. - vivo's AI model, with only 3 billion parameters, demonstrates that efficiency and user understanding are more critical than sheer computational power [24][26][28]. Group 3: Collaborative Ecosystem - vivo promotes an open ecosystem through the "Blue Heart Intelligent Open Platform," encouraging collaboration with over 50 partners to enhance AI services [29][33]. - The platform facilitates the integration of various services, allowing third-party applications to provide personalized experiences similar to native services [36][37]. - vivo's commitment to collaboration extends to academic partnerships, fostering innovation in AI through joint research initiatives [31].