Core Insights - Blue Moon has been awarded the "Annual Brand Value Award" at the "Technology Empowerment · Capital Breakthrough" online sharing event, reflecting strong recognition of its brand-building achievements [1] - The award is based on rigorous evaluation standards, measuring brand value through differentiation, awareness, and customer loyalty, highlighting companies with innovative practices and outstanding performance [1] - In the context of consumer upgrades and intensified market competition, brand value is identified as a key pillar of corporate competitiveness, particularly in the daily chemical industry [1] Group 1: Product Innovation and Market Position - Blue Moon has been a pioneer in the concentrated laundry detergent sector, launching its first "Concentrated+" laundry detergent in 2015, which has significantly influenced industry standards [2] - The "Supreme" series of concentrated laundry detergents boasts an active ingredient content of 47%, three times higher than national standards, and features a patented pump design for precise dosing [2] - The company continues to innovate, with the launch of the "All-in-One Supreme" product in 2024, which integrates multiple cleaning functions to meet diverse consumer needs [3] Group 2: Personal Care Market Expansion - Blue Moon is expanding its personal care product line, launching the "Moisturizing Grapefruit Jasmine" shower gel in 2025, enhancing its "cleaning and care" strategy [4][7] - The personal care market in China is substantial, with a market size of 3.798 trillion yuan in 2023 and an annual growth rate of 3.4% since 2019, indicating a clear trend towards consumer upgrades [7] - The company aims to build competitive barriers through differentiated product design, leveraging its expertise in the cleaning sector to tap into the personal care market [7][8] Group 3: Future Growth Potential - The recognition from the capital market through the "Annual Brand Value Award" signifies both acknowledgment of past achievements and expectations for future growth potential [9] - With the ongoing expansion of the concentrated laundry detergent market and steady growth in the personal care sector, Blue Moon's brand advantages are expected to translate into enhanced market competitiveness [9] - The company is positioned to maintain its leading status in the daily chemical industry while achieving dual empowerment of brand value and performance growth through its comprehensive product strategy [9]

Core Insights - The 618 shopping festival in 2025 was labeled as the "longest ever," lasting over 40 days, with 92.37% of consumers participating in the event, indicating strong consumer engagement [1] - Blue Moon, a leading player in the daily chemical industry, demonstrated exceptional performance during the 618 event, ranking first in multiple sales categories across various platforms [1][5][21] Sales Performance - Blue Moon topped the sales charts in the clothing cleaning category on platforms like Taobao, Douyin, and JD, achieving first place in multiple metrics including daily and cumulative sales [1][2][3] - The brand's flagship store on JD secured the top position in cumulative sales among clothing cleaning brands [2] Product Innovation - Blue Moon's Supreme series laundry detergent, with an active ingredient content of 47%, significantly exceeds national standards, showcasing the brand's commitment to high-quality products [5][6] - The introduction of the Supreme Biotech Laundry Liquid and a systematic solution for laundry care reflects Blue Moon's innovative approach to meet consumer needs [5][21] Quality Control - The company implements strict raw material standards, eliminating harmful substances and responding to consumer demand for natural ingredients [6][21] - High customer satisfaction is evident, with a 98.4% positive feedback rate for the Supreme Laundry Liquid on Taobao [6] Marketing Strategy - Blue Moon employs a unique knowledge marketing strategy, transforming professional laundry knowledge into accessible content, enhancing consumer engagement and brand loyalty [9][18] - The brand's innovative marketing campaigns, including collaborations with various platforms, aim to educate consumers while promoting products [15][16] Market Trends - The company is aligned with the trend of purpose-driven consumption, focusing on value and experience rather than just affordability [19] - Blue Moon has expanded its product range to cater to diverse consumer needs, including specialized products for different cleaning scenarios [19][21] Research and Development - Blue Moon has made significant investments in R&D, holding 265 valid patents, which strengthens its competitive edge in the market [21] - The brand's comprehensive product matrix addresses all household cleaning needs, positioning it as a leader in the daily chemical market [21]