Core Insights - The 618 shopping festival in 2025 was labeled as the "longest ever," lasting over 40 days, with 92.37% of consumers participating in the event, indicating strong consumer engagement [1] - Blue Moon, a leading player in the daily chemical industry, demonstrated exceptional performance during the 618 event, ranking first in multiple sales categories across various platforms [1][5][21] Sales Performance - Blue Moon topped the sales charts in the clothing cleaning category on platforms like Taobao, Douyin, and JD, achieving first place in multiple metrics including daily and cumulative sales [1][2][3] - The brand's flagship store on JD secured the top position in cumulative sales among clothing cleaning brands [2] Product Innovation - Blue Moon's Supreme series laundry detergent, with an active ingredient content of 47%, significantly exceeds national standards, showcasing the brand's commitment to high-quality products [5][6] - The introduction of the Supreme Biotech Laundry Liquid and a systematic solution for laundry care reflects Blue Moon's innovative approach to meet consumer needs [5][21] Quality Control - The company implements strict raw material standards, eliminating harmful substances and responding to consumer demand for natural ingredients [6][21] - High customer satisfaction is evident, with a 98.4% positive feedback rate for the Supreme Laundry Liquid on Taobao [6] Marketing Strategy - Blue Moon employs a unique knowledge marketing strategy, transforming professional laundry knowledge into accessible content, enhancing consumer engagement and brand loyalty [9][18] - The brand's innovative marketing campaigns, including collaborations with various platforms, aim to educate consumers while promoting products [15][16] Market Trends - The company is aligned with the trend of purpose-driven consumption, focusing on value and experience rather than just affordability [19] - Blue Moon has expanded its product range to cater to diverse consumer needs, including specialized products for different cleaning scenarios [19][21] Research and Development - Blue Moon has made significant investments in R&D, holding 265 valid patents, which strengthens its competitive edge in the market [21] - The brand's comprehensive product matrix addresses all household cleaning needs, positioning it as a leader in the daily chemical market [21]