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蔡司光学闪耀第八届进博会:创领“视”界前沿,共筑“睛”彩生态
Core Insights - The eighth China International Import Expo took place from November 5 to 10, showcasing Zeiss Group's commitment to innovation in optical and vision health with over 60 innovative solutions [1] - Zeiss Optical emphasizes its brand values of innovation, precision, and social responsibility, aiming to enhance lifelong visual health and quality for consumers [1] - The company is addressing the growing concern of myopia among youth in China by developing a comprehensive myopia management solution in collaboration with industry partners [1][2] Group 1: Product Innovations - The newly launched Zeiss Growth Eye Lens offers a dual-patent technology that effectively manages myopia while being widely applicable, utilizing defocus design technology [2] - Clinical trial results indicate that the Growth Eye Lens significantly slows the progression of myopia and eye axis growth, providing a professional management solution for children [2] - Zeiss continues to expand its myopia management product range, including the Zeiss Little Round Lens and orthokeratology lenses, supported by precise optical equipment [2] Group 2: Social Responsibility Initiatives - Zeiss Optical has partnered with the China Youth Development Foundation to launch the "Guarding Big Eyes" public welfare project, aiming to provide professional vision checks and eye care education to more families [2] - The company is committed to enhancing eye health awareness through various initiatives, including a live broadcast focusing on eye health for high-intensity users [3] Group 3: Strategic Collaborations - Zeiss Optical signed an AI strategic cooperation agreement with Tencent Health to explore intelligent eye health management solutions [4] - The company aims to improve the overall level and professionalism of eye care services through the pre-release of the "Expert Consensus on Eye Care Center Construction" [4] - A strategic partnership with Tianjin Eye Hospital was established to enhance service capabilities and explore new service paths through digital solutions [4] Group 4: Future Directions - Zeiss Optical is accelerating its diversified business layout to meet market demands for high-quality lifelong vision health solutions [5] - The company plans to deepen collaboration with various partners to support the "Healthy China 2030" initiative, contributing to national visual health [5]
蔡司光学杨晓光:我们一直想做的就是推动行业走到新高度
Core Viewpoint - The article highlights Zeiss's commitment to promoting eye health awareness and management, particularly focusing on the youth and elderly demographics through its "Eye Health China Tour 2025" initiative, which aims to educate the public on vision care and provide free eye examinations [1][3][4]. Group 1: Event Overview - The "Eye Health China Tour 2025" has been launched in multiple cities including Beijing, Shanghai, and Guangzhou, focusing on "Youth Myopia Management" and "National Eye Health" [1]. - The initiative features innovative and culturally tailored activities, including free vision checks and educational sessions to raise awareness about eye health [1][3]. Group 2: Strategic Shift - Zeiss is transitioning from a product-centric approach to a user-centered philosophy, aiming to address consumer needs and enhance understanding of eye health solutions [2][5]. - The company emphasizes the importance of educating the public on common misconceptions about eye health, particularly regarding myopia in children [3][4]. Group 3: Target Demographics - Zeiss is particularly focused on the "youth and elderly" groups, addressing their specific vision health needs through tailored products and educational efforts [4][9]. - New products like the "Zeiss Growth Lens" are designed to slow myopia progression, while the "Zeiss Light 2.0 Progressive Lens" caters to the needs of older adults experiencing both myopia and presbyopia [4]. Group 4: Industry Trends - The eye care industry is undergoing a transformation driven by rising myopia rates, an aging population, and the increasing prevalence of digital lifestyles [8]. - There is a growing demand for personalized vision solutions, with Zeiss aiming to provide customized lenses for various activities and environments [6][7]. Group 5: Commitment to Industry Development - Zeiss is dedicated to enhancing the overall service quality and standards within the eye care industry, collaborating with medical institutions to establish industry benchmarks [8][9]. - The company’s initiatives, such as the "Zeiss Elite Academy," aim to empower industry professionals and improve service levels across the sector [9].