脚踩雪板，顺坡而下，在洁白雪道上划出一条弧线……在浙江安吉云上草原滑雪场，来自上海的游客江 皖东正在练习单板滑雪。 "以前在南方难得见到大雪，想玩雪只能远赴北方。这几年长三角地区建起不少户外滑雪场，在家门口 就能体验冰雪运动，性价比更高了。"江皖东说。 冬日江南，寒意未消，冰雪经济热度持续攀升。从户外高山雪场到室内娱乐冰场，昔日"只可远观"的冰 雪体验，摇身变为南方民众新春休闲新宠。 在嘉兴市秀洲区，阿尔派妮(嘉兴)运动用品有限公司春节前仍在赶制新增滑雪服订单。 在浙江，参与冰雪运动的人群中，追求新鲜体验的年轻人、亲子家庭逐渐成为消费主力。上述雪场营销 负责人李扬介绍，场内游客多为首次滑雪的新手，雪场主打友好体验，"今年春节假期期间雪场及酒店 预订火热，叠加消费环境及米兰冬奥会等利好因素，预计迎来'滑雪过年'小高峰。" 冰雪运动也化身乡村振兴"热引擎"。连日来，丽水遂昌北斗崖滑雪场新雪季"开板"，吸引冰雪爱好者齐 聚体验。当地依托高海拔优势，打造"冬季滑雪+夏季避暑"四季旅游目的地；位于莲都区开潭村的南明 湖冰雪大世界则以室内场地为载体，融合滑雪、滑冰、娱雪，深耕"冰雪+游乐"新业态。 浙江省体育局数据显示， ...

"以前在南方难得见到大雪，想玩雪只能远赴北方。这几年长三角地区建起不少户外滑雪场，在家门口 就能体验冰雪运动，性价比更高了。"江皖东说。 (新春见闻)冰雪经济"下江南" 成民众新春休闲新宠 中新社杭州2月15日电 题：冰雪经济"下江南" 成民众新春休闲新宠 作者 黄彦君 脚踩雪板，顺坡而下，在洁白雪道上划出一条弧线……在浙江安吉云上草原滑雪场，来自上海的游客江 皖东正在练习单板滑雪。 冬日江南，寒意未消，冰雪经济热度持续攀升。从户外高山雪场到室内娱乐冰场，昔日"只可远观"的冰 雪体验，摇身变为南方民众新春休闲新宠。 2026年2月初，浙江安吉云上草原滑雪场，教练指导游客滑雪。(受访者供图) 在浙江，参与冰雪运动的人群中，追求新鲜体验的年轻人、亲子家庭逐渐成为消费主力。上述雪场营销 负责人李扬介绍，场内游客多为首次滑雪的新手，雪场主打友好体验，"今年春节假期期间雪场及酒店 预订火热，叠加消费环境及米兰冬奥会等利好因素，预计迎来'滑雪过年'小高峰。" 冰雪运动也化身乡村振兴"热引擎"。连日来，丽水遂昌北斗崖滑雪场新雪季"开板"，吸引冰雪爱好者齐 聚体验。当地依托高海拔优势，打造"冬季滑雪+夏季避暑"四季旅游目的地 ...

Group 1 - The "ice and snow economy" is experiencing significant growth, with an expected 5.2 billion participants in ice and snow leisure tourism and a projected revenue exceeding 630 billion yuan in 2024-2025 [1] - Ski resorts are seeing a substantial increase in consumer spending, with seasonal spending expected to reach 78.613 billion yuan [1] - The demand for ice and snow equipment manufacturing is rising, with exports of ski goggles projected to increase by 41.1% to 69 million yuan in 2025, driven by the Winter Olympics [1] Group 2 - The ice and snow industry in China is projected to grow from 270 billion yuan in 2015 to 980 billion yuan in 2024, with expectations to surpass 1 trillion yuan in 2025 [2] - Various regions are leveraging their unique climates and cultural elements to enhance ice and snow tourism, contributing to the overall economic growth [2] - Special events like the "Ice and Snow Carnival" during the Spring Festival are anticipated to further stimulate the ice and snow economy and invigorate consumer markets [2]

個以激活 "热经济" "冷资源" F 率 第 现在一年四季都可以磨练技 术,体验滑雪的乐趣了! 以传统到多样,玩雪方式不断上 新,有松花江上的冰上龙舟刺凝,还有 姻火气拉蒜的雪地"材超" 電新潮玩法轮番上新,持续刷新体验上 限，让人忍不住想马上一试身亭！ 次 十元 背前。我国冰雪经济已起入规模化 发展新阶段。产业韧世逐渐增强。市场 潜力巨大。《中国冰雪旅游发展报告 (2026)》显示，截至2025年，我国冰 智经济规模已超过1万亿元。全国冰雪 旅游相关企业已超过1.4万家,同比增 起 达 1 1 %。 经 综 合 测 算, 预 计 2025-2026冬季，我国冰雪旅游休閒 人数将达到3.6亿人次,冰雪旅游休闲 收入有望达到4500亿元。"冷"资源是 如何"魏起来"的?又要怎样"火下去"?" 从小众到大众。"三亿人上冰雪"以 承诺走向现实。这背后是交通路网的有 力支撑。 西延高铁的开通让铜川市一跃 成为周边游客的热门打卡地，冰雪游诗 缓升温。不少旅客选择在周末架上一场 "冰雪之旅",杨享滑雪的乐趣。当地臂 场容流量大幅提升。 川 元5 FEEI H 1 2 1 没问题。 妈妈,下周末我 还想来滑雪。 以一季到四 ...

Group 1: Industry Overview - The "ice and snow economy" is gaining momentum, with Zhejiang's sports goods exports expected to reach 35.7 billion yuan in 2025, a year-on-year increase of 11.4% [1] - The upcoming 2026 Milan-Cortina Winter Olympics is driving demand for winter sports equipment, leading to increased exports of various sports products from Zhejiang [1] Group 2: Company Highlights - Zhejiang Yuanjing Sports Goods Co., Ltd. is focusing on the production of ski goggles, ski boards, and sports helmets, with exports of ski goggles projected to reach 69 million yuan in 2025, a growth of 41.1% [1] - The company anticipates a 61.8% year-on-year increase in ski goggles orders and a 14% increase in ski helmet orders for 2026 due to the Winter Olympics [1] - Zhejiang Yiwei Intelligent Technology Co., Ltd. has developed China's first electric surfboard that meets international competition standards, with exports expected to grow over 70% by 2025 [2] - Zhejiang Jin Nais Sports Goods Co., Ltd. is experiencing significant growth in exports, with orders to Italy increasing by nearly 40% in value for 2025 [3] Group 3: Government Support - The Hangzhou Customs, through the Taizhou Customs, is providing comprehensive support to enterprises by implementing tailored assistance programs and facilitating international market expansion [2][3] - The customs authority is promoting policy measures such as early declaration and personalized support to enhance product quality control and innovation capabilities among companies [2][3] - Future efforts will focus on further implementing customs facilitation measures and strengthening intellectual property protection to support the innovative development of enterprises [3]

Group 1 - The 2026 Milan-Cortina Winter Olympics is expected to boost the Olympic economy and snow sports economy, leading to a surge in exports of sports goods from Zhejiang province, with an export value of 35.7 billion yuan in 2025, a year-on-year increase of 11.4% [2] - Various categories such as ice and snow equipment, professional training gear, and sports peripherals are experiencing strong demand, with Zhejiang companies leveraging technological innovation and quality control to expand overseas markets [2][3] - The Zhejiang Yuanjing Sports Goods Co., Ltd. has seen a significant increase in exports of ski goggles, with a 41.1% year-on-year growth to 69 million yuan in 2025, and anticipates a 61.8% increase in orders for ski goggles in 2026 due to the Winter Olympics [3] Group 2 - The overall export of sports goods from Zhejiang is accelerating, with companies like Zhejiang Jinnais Sports Goods Co., Ltd. reporting a nearly 40% increase in exports to Italy, reaching 330 million yuan in 2025 [4] - Zhejiang Shanait Sportswear is capitalizing on the snow sports consumption trend by launching functional products and aims to deepen its presence in the European market through international exhibitions [4] - The Hangzhou Customs has implemented supportive measures to help companies seize export opportunities in the sports economy, including facilitating customs clearance and enhancing quality control for products like ski goggles and boards [6]

Group 1 - The outdoor sports equipment market is experiencing rapid growth, driven by trends in ice and snow sports as well as hiking and climbing activities [1] - In Jiangsu Changzhou, a company is producing a lightweight tent with a wind resistance rating of 5, expecting to sell over 60,000 outdoor chairs in 2025 [1] - The company is increasing R&D efforts with multiple new products, including inflatable tents and portable barbecue grills, with orders scheduled until the end of April [1] Group 2 - In Zhejiang Shaoxing, a company anticipates a more than 10% year-on-year increase in tent product sales for 2025, with lightweight products being the main growth driver [3] - A sportswear factory in Jiangsu Nantong is busy fulfilling orders for marathon and soccer event apparel, as well as developing sweat-wicking, quick-drying, and antibacterial short-sleeve shirts for winter skiing [5] - The ice and snow economy is boosting growth in ice and snow sports equipment, with a company in Zhejiang Wenling expecting a 61.8% year-on-year increase in ski goggles orders and a 14% increase in ski helmet orders by 2026 [7]

Core Insights - Yiwu, known as the "world's small commodity capital," has launched its sixth-generation market, the Global Digital Trade Center, which features a travel goods section with a variety of outdoor gear and practical items [1] Group 1: Market Overview - Yiwu offers over 2.1 million types of products, with more than 30 million parcels shipped globally each day, covering the entire chain of daily consumer goods [1] - The outdoor equipment market is experiencing rapid growth, with increasing demand and a focus on product iteration and aesthetic upgrades to meet diverse consumer needs [6][9] Group 2: Product Trends - Recent trends in outdoor gear emphasize lightweight and portable designs, with a significant focus on practicality [4][17] - The camping market has expanded into a trillion-yuan industry, with core camping gear like tents and sleeping bags accounting for 35% of the market share, while lightweight and smart products are becoming mainstream [13][15] Group 3: Consumer Behavior - By 2025, approximately 540 million outdoor enthusiasts are expected in China, with 93.2% belonging to the "light outdoor" category, prioritizing comfort, convenience, and aesthetics [16] - The outdoor equipment is transitioning from "professional tools" to "lifestyle companions," with brands increasingly offering lightweight and multifunctional products [17] Group 4: Sales and Orders - Domestic sales of outdoor products have increased by 40% to 50% compared to previous years, indicating a strong market demand [12] - Companies are reporting significant order volumes, with one outdoor chair expected to exceed 60,000 units sold in 2025, and a focus on developing new lightweight products [24][28]

Group 1 - The core viewpoint of the articles highlights the rapid development and increasing popularity of ice and snow sports in China, driven by government policies and initiatives aimed at promoting the ice and snow economy [2][3] - The State Council has issued opinions to stimulate the ice and snow economy, aiming to consolidate the achievement of engaging 300 million people in ice and snow sports and to develop a comprehensive ice and snow industry chain [2][3] - By 2027, the goal is to enhance the infrastructure for ice and snow sports, improve service levels, and increase the total scale of the ice and snow economy to 1.2 trillion yuan [3] Group 2 - The ice and snow equipment and gear industry is crucial for the development of ice and snow sports and the overall ice and snow economy, with China having established a comprehensive product system for ice and snow equipment [4][5] - There are currently six champion enterprises and 21 "specialized, refined, distinctive, and innovative" enterprises in the ice and snow equipment sector, indicating a growing industrial base [5] - The government encourages the expansion of ice and snow sports through grassroots initiatives and strategic development, focusing on regional cooperation and innovation to enhance participation, especially among youth [5]

Core Insights - The 2026 Harbin International Ice and Snow Economic Expo, which recently concluded, attracted around 300 well-known enterprises from over 20 countries and regions, indicating the significant impact of China's initiative to engage 300 million people in winter sports, translating consumer enthusiasm into manufacturing strength [9][11]. Industry Overview - The expo showcased a full industrial chain of ice and snow equipment, highlighting the rise of domestic brands in the ice and snow industry. Notable innovations included color-changing ski goggles developed by Harbin Institute of Technology, which can adapt to extreme cold conditions [10][11]. - The 2023-2024 winter season saw participation in various ice and snow sports reach 264 million people, with over 385 million visits for ice and snow leisure tourism, establishing a solid foundation for ice and snow sports in China [10]. Market Dynamics - The expo introduced the "Ice and Snow Economy Full Industry Chain Map," which visually represented the entire industrial chain from equipment manufacturing to tourism and cultural services, facilitating investment cooperation in the ice and snow economy [11]. - Global ice and snow giants are shifting from merely selling products to conducting research and production in China, driven by the country's vast market potential and favorable innovation environment. For instance, the Italian company, which holds a 60% share of the global market, plans to establish its fourth global equipment center in China [13][14]. Future Prospects - The Chinese government aims for the ice and snow economy to reach a total scale of 1.5 trillion yuan by 2030, as outlined in a recent policy document. Local authorities in Harbin are focusing on developing five specialized industrial chains and creating four industrial clusters [14]. - The successful hosting of the Beijing Winter Olympics and the Harbin Asian Winter Games has created historic opportunities for China's ice and snow equipment manufacturing industry, transforming "cold resources" into a "hot industry" [14].