"买一件5k+的冲锋衣毫不手软，吃一份20块的外卖犹豫不决"，在户外运动爆火的当下，这样的现象不 在少数。不少年轻人正用超前消费的方式来加入户外圈，形成了一股属于户外运动的"精致穷"。 在国庆期间，野营、徒步、爬山已然成为消费者的首选。相较于以往的主打轻松氛围的飞盘、露营，如 今，冒险、挑战成了当下户外的热门趋势。 伴随项目难度的升级，大批量新手的涌入，使得技术门槛越来越低，装备品牌门槛却越来越高。 一方面，户外产品的选购范围逐步高端化。从安踏收购始祖鸟，到李宁收购Haglöfs，乃至日本户外品 牌Snow Peak和Goldwin的入驻，越来越多户外品牌的高端线开始进入大众视野。 无论是定价1K+的户外机能T恤，还是近乎万元的冲锋衣都开始逐渐被消费者所接受，甚至成为入门的 必备。 另一方面，户外热也带动了产品销量的激增和价格的水涨船高。 据京东平台的数据显示，在国庆期间，户外鞋服的销售额同比增长55%。而在过去一年，电商平台上的 户外运动销售额Top30的商品，近半数价格有所上涨。 贵价的户外装备，成了一些年轻人证明购买力的路径之一。 社交媒体上，"始祖鸟冲锋衣+凯乐石的背包+墨镜+口罩"，俨然成了爬山登顶 ...

Core Viewpoint - The article highlights Zeiss's commitment to promoting eye health awareness and management, particularly focusing on the youth and elderly demographics through its "Eye Health China Tour 2025" initiative, which aims to educate the public on vision care and provide free eye examinations [1][3][4]. Group 1: Event Overview - The "Eye Health China Tour 2025" has been launched in multiple cities including Beijing, Shanghai, and Guangzhou, focusing on "Youth Myopia Management" and "National Eye Health" [1]. - The initiative features innovative and culturally tailored activities, including free vision checks and educational sessions to raise awareness about eye health [1][3]. Group 2: Strategic Shift - Zeiss is transitioning from a product-centric approach to a user-centered philosophy, aiming to address consumer needs and enhance understanding of eye health solutions [2][5]. - The company emphasizes the importance of educating the public on common misconceptions about eye health, particularly regarding myopia in children [3][4]. Group 3: Target Demographics - Zeiss is particularly focused on the "youth and elderly" groups, addressing their specific vision health needs through tailored products and educational efforts [4][9]. - New products like the "Zeiss Growth Lens" are designed to slow myopia progression, while the "Zeiss Light 2.0 Progressive Lens" caters to the needs of older adults experiencing both myopia and presbyopia [4]. Group 4: Industry Trends - The eye care industry is undergoing a transformation driven by rising myopia rates, an aging population, and the increasing prevalence of digital lifestyles [8]. - There is a growing demand for personalized vision solutions, with Zeiss aiming to provide customized lenses for various activities and environments [6][7]. Group 5: Commitment to Industry Development - Zeiss is dedicated to enhancing the overall service quality and standards within the eye care industry, collaborating with medical institutions to establish industry benchmarks [8][9]. - The company’s initiatives, such as the "Zeiss Elite Academy," aim to empower industry professionals and improve service levels across the sector [9].