Core Viewpoint - The article highlights the transformation and growth of rural commercial enterprises in Chongqing, driven by digitalization and innovative business models, leading to enhanced rural consumption and economic development [1][2][8]. Group 1: Digital Transformation and Business Model Innovation - Chongqing's county-level commercial enterprises are crucial for rural trade and urban-rural circulation, with a focus on digitalization, chain operations, and standardization to upgrade their business models [1]. - The Chongqing Municipal Commerce Commission is guiding traditional businesses to integrate digital technologies, significantly improving the efficiency and service levels of county-level commerce [2][8]. - Companies like Huamei Commerce have successfully transitioned from traditional trade to intelligent supply chain services, implementing comprehensive management systems that enhance operational efficiency [2][4]. Group 2: Growth in Rural Consumption - Recent statistics indicate that rural consumption in Chongqing is outpacing urban consumption, with a projected growth rate of 6.8% for rural retail sales in 2024, exceeding urban growth by 3.7 percentage points [1][8]. - In the first quarter of 2023, rural retail sales reached 643.76 billion yuan, reflecting a year-on-year increase of 4.4% [8]. Group 3: Development of Local Brands and Supply Chains - The emergence of local brands such as Fengwu Supermarket and Blue Cat Supermarket demonstrates the successful implementation of modern information technology and innovative business models in rural areas [9][10]. - Fengwu Supermarket has established a cross-regional chain operation model, with over 110 stores across 24 districts and counties, enhancing the supply chain and logistics for rural residents [9][10]. Group 4: Agricultural Integration and Export Growth - The integration of agricultural production and commercial operations has led to significant improvements in the export of agricultural products, with Chongqing's agricultural exports reaching 1.63 billion yuan in 2024, a 39.8% increase [15]. - Initiatives like the establishment of large-scale agricultural processing facilities and order-based agricultural cooperation have strengthened the agricultural supply chain and increased farmers' incomes [11][15]. Group 5: Future Development Plans - The Chongqing Municipal Commerce Commission plans to support leading enterprises in addressing infrastructure gaps, enhancing logistics systems, and promoting new rural business models to foster a virtuous cycle of rural consumption and income growth [15].