凌晨2点，是占地近600亩的南昌深圳农产品中心批发市场（以下简称"南昌海吉星"）一天最繁忙的时 候。作为江西省规模最大、功能最全的现代化农产品流通枢纽，这里日均农产品吞吐量超15000吨，不 仅保障了南昌80%的农产品供应，更将辐射范围扩展至福建、安徽、湖南等周边省份。 "我们保持着每天4小时、年均448场的直播强度。"项目负责人刘丹的电脑屏幕上，一份标注着不同颜色 区块的直播排期表格外醒目。这支"走播"团队每天清晨就开始穿梭于各个档口，用专业的镜头语言为商 户们免费推广优质农产品。 线上销售的亮眼表现，得益于"南昌海吉星"官方抖音账号和"赣智惠农"品牌矩阵的强势赋能。这种创新 模式已在市场内全面推广，带动更多商户加入数字化营销行列。 数字助农：直播带货创新路 农货出圈热销全国 在南昌海吉星的直播间里，一场2小时的专场直播创下了果蔬产品订单破万的佳绩。推荐官刘丹手持一 盒包装精美的水果向观众演示："扫描这个溯源码，从种植土壤到包装车间的全流程信息一目了然。"这 种透明化的展示方式，赢得了消费者的广泛认可。 赣南脐橙种植户张建国轻触手机屏幕，500箱新鲜采摘的脐橙瞬间完成扫码入库。他指着"南深农智慧 园"系统上 ...

Core Insights - The article highlights the agricultural development in Lu Liang County, Yunnan Province, focusing on the successful cultivation and export of high-quality vegetables, particularly lettuce and quinoa, to both domestic and Southeast Asian markets [1][2]. Group 1: Agricultural Development - Lu Liang County has established itself as a "green granary" and a key vegetable production area in the Yunnan-Guizhou Plateau, with an average annual temperature of 15.2°C and a frost-free period of 335 days, allowing for year-round cultivation of quality vegetables [1]. - The county has positioned its vegetable industry as the leading sector for economic development, emphasizing modern agricultural practices, urban-rural integration, and high-end food processing [1][2]. Group 2: Quality and Standards - Lu Liang County has implemented 29 local standards and regulations for vegetable production, promoting 51 new vegetable varieties, with a green pest control coverage rate of 56.8% [2]. - The county has certified 94 agricultural products under the "three products and one standard" system, with notable products like "Lu Liang Xiangchun" and "Lu Liang Quinoa" recognized as national special agricultural products [2]. Group 3: Economic Impact - In the previous year, the vegetable planting area in Lu Liang County reached 900,000 acres, producing 2.45 million tons of vegetables with a total output value of 7 billion yuan [3]. - The county has 1,905 vegetable production entities and 25 provincial-level agricultural leading enterprises, covering the entire industry chain from planting to logistics, resulting in an average income increase of over 28,000 yuan per household [3].