Group 1 - The integration of sports, culture, and tourism is driving new consumption patterns and revitalizing local economies, with various events enhancing holiday consumer markets and county development [1][3] - In Huishui County, Guizhou, the Dragon Boat Festival saw an expected 236,600 visitors, a year-on-year increase of 7.68%, generating a total tourism revenue of 179 million yuan, up 7.56% [5] - In Qingchuan, Sichuan, basketball events transformed 78 idle shops into venues for food, cultural products, and local specialties, with a 147% increase in visitor numbers to 115,000 this year [7] Group 2 - The "Su Super" football league in Jiangsu is creating a new "watching and consuming" model, attracting fans and boosting local tourism [9][13] - The Salt City team’s matches have drawn large crowds, leading to increased local food consumption and sports merchandise sales [11] - Jiangsu's cities are offering tourism incentives, such as free entry to attractions for visitors with match tickets, enhancing the overall tourism experience [14]