Core Insights - Sports events are becoming a significant driver of economic growth, transforming spectator engagement into sustained consumer spending [1][7] - The trend of "watching and consuming" during the National Day holiday has gained popularity, with various high-level sports events taking place across major cities [1][2] Group 1: Economic Impact of Sports Events - The Shanghai Rolex Masters is expected to attract over 240,000 spectators, with more than 70% coming from outside Shanghai, and around 11% being international visitors, surpassing last year's figures [3][4] - The China Open has achieved a record ticket sales revenue of 88 million yuan, a 10% increase from last year, with total consumption during the event reaching 36 million yuan, up 44% year-on-year [7] - The WTT China Grand Slam in Beijing generated nearly 154 million yuan in direct revenue, with ticket sales reaching 88 million yuan, marking a 54.3% increase compared to the previous year [7] Group 2: Broader Economic Benefits - Cities like Chengdu and Hainan are leveraging sports events to boost tourism, offering discounts at local attractions and businesses for event ticket holders [8][9] - The Chinese government is promoting the concept of "traveling with events," encouraging cities to host competitions that can be transformed into commercial and tourism opportunities [9] - The State Sports General Administration plans to develop policies to enhance the sports economy, aiming to make events a powerful engine for consumer activation and economic growth [9]

Group 1 - The integration of sports, culture, and tourism is driving new consumption patterns and revitalizing local economies, with various events enhancing holiday consumer markets and county development [1][3] - In Huishui County, Guizhou, the Dragon Boat Festival saw an expected 236,600 visitors, a year-on-year increase of 7.68%, generating a total tourism revenue of 179 million yuan, up 7.56% [5] - In Qingchuan, Sichuan, basketball events transformed 78 idle shops into venues for food, cultural products, and local specialties, with a 147% increase in visitor numbers to 115,000 this year [7] Group 2 - The "Su Super" football league in Jiangsu is creating a new "watching and consuming" model, attracting fans and boosting local tourism [9][13] - The Salt City team’s matches have drawn large crowds, leading to increased local food consumption and sports merchandise sales [11] - Jiangsu's cities are offering tourism incentives, such as free entry to attractions for visitors with match tickets, enhancing the overall tourism experience [14]