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假日经济|黄金周全国体育赛事扎堆,“观赛+消费”成为新时尚
Di Yi Cai Jing· 2025-10-09 09:57
体育远不止于竞赛,它可以成为繁荣的引擎。 "观赛+消费"成为这个黄金周的新时尚。 今年国庆黄金周,全国各大城市开启"赛不停"的模式,中国网球公开赛、WTT大满贯、上海赛艇公开赛、上海大师赛等国际高水平赛事陆续开赛,点燃 了各地的假日经济。 在国内,观赛旅游成为如今假期的新热点。体育赛事正成为推动经济发展的重要力量,它不仅为各个城市带来人气,也将瞬时流量转化为持续消费力。 异地观众超七成,停车一天只要10块钱 这个国庆长假,上海迎来一场体育与城市的双向奔赴。 虽然申城的天气炎热,但今年上海劳力士大师赛(正赛阶段10月1日至12日)对于网球迷来说依旧是一场盛宴。 网球名宿德约科维奇由于年龄已大,全年参赛次数明显减少,主办方原本已经做好了他不参赛的准备。但比赛开始前几天,德约确认重返申城。10月2日 的赛前发布会上,德约说,上海是除祖国塞尔维亚外,他获得支持最多的地方,而这正是他坚持来上海参赛的核心原因。 今年主办方为了增加观众体验推出不少举措,为了解决本地与周边自驾观众游客的停车问题,今年特意与各部门协调,在周边供应了约3000个停车位,并 且只收取每天10元的优惠停车费。而面向海外游客,赛事也推出了细致的服务— ...
“特色赛事”激活县域消费新动能 “观赛+”变赛事“流量”为消费“增量”
Yang Shi Wang· 2025-06-02 08:57
Group 1 - The integration of sports, culture, and tourism is driving new consumption patterns and revitalizing local economies, with various events enhancing holiday consumer markets and county development [1][3] - In Huishui County, Guizhou, the Dragon Boat Festival saw an expected 236,600 visitors, a year-on-year increase of 7.68%, generating a total tourism revenue of 179 million yuan, up 7.56% [5] - In Qingchuan, Sichuan, basketball events transformed 78 idle shops into venues for food, cultural products, and local specialties, with a 147% increase in visitor numbers to 115,000 this year [7] Group 2 - The "Su Super" football league in Jiangsu is creating a new "watching and consuming" model, attracting fans and boosting local tourism [9][13] - The Salt City team’s matches have drawn large crowds, leading to increased local food consumption and sports merchandise sales [11] - Jiangsu's cities are offering tourism incentives, such as free entry to attractions for visitors with match tickets, enhancing the overall tourism experience [14]