"对照'精细、精致、精微、精雅'目标、'中心+、文化+、数字+'策略，对标一流景区先进管理模 式，在老宅活化、文旅融合等方面全面发力。"苏州历史文化名城建设集团副总裁瞿缨表示，两年来， 平江历史文化街区迎来了全球各地游客，仅2024年7月6日至2025年6月30日，累计接待中外游客约3100 万人次。集团坚持活化利用，助力老宅新生；提质招商运营，促进文旅融合；创新品牌运营，焕发街区 活力。接下来，集团将不断提升景区管理效率和精细化管理水平，在创新消费场景营造、时尚消费体验 和加速文商旅融合中不断发力，让更多人切实感受到"生活在这里很有福气"。 当天，桃花坞木版年画非遗技艺代表性传承人乔兰蓉，姑苏区苏扇非遗代表性传承人徐家东，苏州 市评弹团演员张怡晟，羿唐丝绸店长周欣，猫的天空之城概念书店创始人徐涛，苏州荷言文化传播有限 公司负责人周立言，姑苏区人大代表、平江街道钮家巷社区原党委书记张英缨，平江街道钮家巷社区党 委书记、居委会主任朱书漾，平江街道钮家巷社区居民代表姚志俭等参加座谈会，并围绕各自的工作、 生活，畅谈两年来的感受、变化和发展。 苏州名城保护集团党委副书记、总经理杨跃表示，在过去的两年里，名城集团坚持 ...

苏绣展台还展示了双面绣《水乡人家》、双面异色绣《螳螂猫》等作品。国家级非遗（苏绣）项目 代表性传承人姚惠芬介绍，这次将苏绣中最经典的代表作品带来世博会，让更多国际友人了解苏绣，也 助力苏州非遗技艺更好地走出国门。"苏绣和日本水彩画有点相似，又有很大不同。双面绣很不可思 议，我们在中国馆学到了很多。"一名日本观众在接受记者采访时表示。 在中国馆文创商店，苏州桃花坞木版年画风格的十二生肖杯垫几乎断货。据了解，桃花坞木版年画 通常以头大身宽的人物为主，色彩以红、黄、蓝、绿等色为基调，给人一种对比强烈鲜明、欢乐明快的 视觉感受。外国观众纷纷在这里寻找自己的生肖，并将"一团和气"带回家。 在中国馆非遗展演区，昆曲与评弹结合的《枫桥夜泊》曲调一出，外国观众纷纷被悠扬曲调吸引， 拿出手机拍下这段精彩的技艺展演。"我们将昆曲和评弹结合到同一首曲目中，创新编曲这首最能代表 苏州的《枫桥夜泊》，"江苏省演艺集团评弹团团长王斌介绍，"我们特别希望两种艺术形式在融合交流 中互相提高，在世博会上给全球观众留下属于苏州的记忆。" 在苏绣展演区，日本观众不断对苏绣发出惊叹。苏绣艺术家俞君瑶现场展示绣一幅金鱼图。日本观 众田中女士近距离观察 ...

Core Insights - The rise of "market tourism" as a new cultural and tourism trend in Suzhou, integrating local culture, intangible heritage, and contemporary art, is driven by both demand upgrades and policy support [1][5][6] Group 1: Market Trends - The "Lion City Market" attracted over 250,000 visitors during the Dragon Boat Festival last year and continued its popularity with the "Most Chinese Cultural Market" theme during the recent May Day holiday [2] - The recent "Lion City Market" saw over 220,000 visitors and generated sales exceeding 5 million yuan, boosting the sales of the Lion Mountain business district by 24% [3] - Various creative markets, such as "Non-Heritage Fun" and "National Trend New Generation," have emerged, showcasing a blend of cultural experiences, social interaction, and leisure shopping [4] Group 2: Consumer Behavior - Consumers, especially young people, are increasingly drawn to unique, handmade, and original products, preferring the experience of browsing markets over traditional shopping [5][6] - The appeal of markets lies in their ability to provide a distinctive shopping experience, allowing for social interaction and the discovery of niche products [5][6] Group 3: Policy and Development - The Chinese government has initiated measures to support the development of creative markets as a means to stimulate cultural and tourism consumption [5][6] - The flexibility and low operational costs of markets make them an effective supplement to modern commerce, promoting consumption and job creation [5][6] Group 4: Challenges and Recommendations - Some markets face issues of homogenization, with many products resembling those found on e-commerce platforms, leading to consumer fatigue [6][7] - Recommendations for sustainable market development include better infrastructure, standardized fees, and a focus on unique content and cultural resonance to enhance consumer engagement [7]