虚拟体验

Search documents
丰富优质文化产品供给
Jing Ji Ri Bao· 2025-04-23 22:15
Core Insights - The cultural and entertainment industry in China is experiencing rapid growth, driven by innovative cultural products and experiences that enhance consumer engagement and contribute to national soft power [1][2] Economic Impact - The revenue of large-scale cultural and related industries in China is projected to reach 14.15 trillion yuan in 2024, with new cultural formats contributing 65.7% of this growth, indicating significant potential for further expansion [1] - The integration of cultural tourism and commercial activities is emerging as a vital force for boosting domestic demand, stabilizing growth, and promoting employment [1] Cultural Significance - High-quality cultural entertainment products play a crucial role in preserving cultural heritage and enhancing cultural confidence among the population [2] - Successful cultural products, such as the animated film "Ne Zha" and the video series by Li Ziqi, have gained international recognition, showcasing the importance of cultural exports in enhancing national soft power [2] Challenges and Opportunities - The industry faces structural challenges, including severe homogenization, low integration of immersive experiences, and insufficient technological empowerment [3] - There is a need to prioritize content quality and diversify cultural entertainment offerings to meet evolving consumer demands [3] Strategic Recommendations - The industry should focus on creating a fusion ecosystem that encourages collaboration across different cultural sectors, enhancing the overall consumer experience [3] - Emphasizing technological integration, such as AI and blockchain, can significantly improve the quality and uniqueness of cultural products [4] - Policy support is essential for fostering innovation, simplifying regulatory processes, and nurturing talent in the cultural sector [4] - A deeper exploration of cultural content is necessary to create high-quality products that resonate with contemporary audiences while preserving traditional values [4]