Core Viewpoint - The article discusses how Ant Group's digital service platform, Digital Mali, is transforming customer service into a growth engine for e-commerce businesses by integrating AI with human resources, thereby enhancing service quality and efficiency while reducing costs [5][16][18]. Group 1: E-commerce Growth Dynamics - The traditional growth model of "traffic × conversion rate" is becoming less effective as the traffic dividend peaks, prompting brands to focus on refined operations of existing users [3][4]. - Customer service, often overlooked, is emerging as a critical touchpoint for brands to drive growth, with challenges in service quality, response speed, and cost control forming a "triple constraint" [3][4][11]. - The AI-driven customer service model is gaining traction, with 89 leading brands reporting over 26 million service requests during promotional periods, achieving a high average satisfaction rate of 94% [4][12]. Group 2: AI and Human Integration - The integration of AI and distributed human resources in customer service is seen as a key solution to balance efficiency and quality, with predictions of a 400% increase in AI-driven customer interactions by 2025 [9][16]. - Digital Mali's AI cloud customer service solution aims to match enterprise needs with labor supply intelligently, addressing the challenges of service efficiency and quality [16][18]. - The human element remains crucial in customer service, as emotional connection and professional insight are necessary to extract growth value from customer interactions [11][21]. Group 3: Impact on Business Metrics - Digital Mali claims that its services can lead to approximately a 10% increase in GMV for e-commerce businesses, emphasizing the importance of personalized service and customer engagement [12][17]. - The company has established a talent pool of nearly 530,000 certified individuals, with over 280,000 specifically in e-commerce, enabling flexible staffing solutions during peak periods [17][18]. - The "Double 11 Service Guarantee Plan" introduced by Digital Mali aims to address e-commerce pain points with performance-based commitments, enhancing trust and long-term partnerships with clients [18][19]. Group 4: Broader Implications for Employment - The AI cloud customer service model promotes inclusivity and accessibility in employment, allowing individuals from remote areas to participate in the workforce while enhancing their skills [27][31]. - The focus on human-AI collaboration is seen as a way to create a more inclusive job market, breaking down geographical barriers and providing stable employment opportunities [27][32]. - The article highlights that the future of customer service lies in combining technology with human empathy, ensuring that service quality is not compromised in the pursuit of efficiency [26][35].