Core Viewpoint - The article emphasizes the importance of cognitive awareness in wealth creation, illustrating how different levels of understanding can lead to vastly different financial outcomes. Group 1: Stories Illustrating Cognitive Differences - The story of Ding Yuanying demonstrates how lowering the price of a product can disrupt market monopolies and lead to successful poverty alleviation for a village [10][11][12]. - The experience of Ma Jianchao highlights that investing in personal development and education can lead to significant career advancement, contrasting with a colleague who remained stagnant due to a lack of vision [14][26][24]. - The tale of He Jin shows that recognizing market opportunities, such as growing vegetables instead of rice, can lead to substantial financial success, illustrating the impact of innovative thinking [30][41][47]. Group 2: Establishing Wealthy Cognition - The article suggests three methods to develop a wealthy mindset: 1. **Counter-Experience**: Encourages breaking free from traditional thinking patterns to discover new opportunities [74][76][80]. 2. **Counter-Quick Money**: Warns against the allure of quick financial gains, advocating for long-term investment strategies [85][90][92]. 3. **Counter-Circle**: Stresses the importance of engaging with diverse groups to gain different perspectives and insights [93][96][99]. Group 3: Conclusion on Wealth and Cognition - The article concludes that wealth is not merely a function of money but is fundamentally tied to cognitive awareness and understanding, suggesting that anyone can achieve financial success by cultivating a wealthy mindset [100][102].

Core Viewpoint - The article highlights the contrasting attitudes towards cicadas between residents of Shanghai and Shandong, with Shanghai residents expressing disdain for the insects while Shandong residents celebrate them as a delicacy and cultural tradition [2][4][48]. Group 1: Cicada Culture in Shandong - Shandong people actively seek out cicadas, known as "zhiliao monkeys," engaging in organized family efforts to catch them, often spending entire nights searching [5][10][12]. - The culinary practices surrounding cicadas in Shandong are diverse, with common methods including frying, stir-frying, and barbecuing, showcasing the region's unique approach to insect cuisine [18][21]. - The price of cicadas can exceed that of fresh meat, with quality specimens selling for up to 50 to 100 yuan per jin (approximately 0.5 kg) [23]. Group 2: Broader Insect Consumption in Shandong - Shandong is characterized as a hidden "insect-eating province," with a variety of insects consumed, including grasshoppers, silkworms, and scorpions, forming a unique culinary tradition [8][29]. - The concept of "insect eight pieces" has emerged, categorizing eight commonly consumed insects in Shandong, reflecting a rich cultural heritage of insect consumption [26]. - In addition to land insects, Shandong's coastal areas also feature a variety of edible marine worms, further expanding the region's insect-based culinary offerings [39][46]. Group 3: Social and Cultural Significance - The act of catching cicadas serves not only as a culinary pursuit but also as a social activity, fostering family bonding and community engagement [15][48]. - The tradition of eating insects in Shandong is deeply rooted in history, with references found in ancient texts, indicating a long-standing cultural acceptance of insect consumption [17]. - The integration of both land and sea insects into Shandong cuisine illustrates the region's adaptability and resourcefulness in utilizing available food sources [47].