Group 1: Industry Overview - The steel furniture industry in Luoyang, Henan, has over a thousand enterprises, generating nearly 20 billion yuan in total output value, with products exported to over 100 countries and regions [1] - Despite the impact of tariffs on exports to the U.S., many companies report increased orders and busy production lines [1][7] Group 2: Company Strategies - Luoyang Kofeya Furniture Co., led by Wei Pengfei, has attracted international clients, including a recent visit from Indonesian buyers, due to their advanced production capabilities and competitive pricing [1][5] - The company has developed a new line of steel furniture that mimics the aesthetics and feel of wooden furniture, with a lifespan three times longer than wood, leading to significant pre-orders from distributors [5][11] - Another company, Henan Gangmei Technology Co., is pivoting to domestic markets after losing millions in canceled orders due to U.S. tariffs, utilizing short video marketing to reach younger consumers [9][11] Group 3: Market Adaptation - The outdoor leisure industry in Pingyu County, which heavily relied on exports to the U.S., is facing challenges due to high tariffs, prompting companies to explore new markets, including Africa [13][15] - Companies are adjusting their products to meet the needs of the African market, focusing on cost-effectiveness and practicality, resulting in a sales increase from under 10% to 20% in that region [15] - The shift from foreign trade to domestic sales is becoming a priority, with companies increasing their e-commerce presence and adapting products based on domestic consumer demands [15][17]

Core Viewpoint - The rise of the "camping economy" in China is reflected in increased consumer interest and stock performance of outdoor equipment companies, but challenges such as low repurchase rates and market saturation are emerging [1][4][7]. Group 1: Market Trends - The camping trend has gained significant traction, with 1.7 billion views and 1.44 million discussions on social media platforms like Xiaohongshu [1]. - Major cities such as Shanghai, Shenzhen, Chengdu, and Changsha are also experiencing a surge in camping-related activities [1]. - The outdoor equipment market is seeing increased sales, particularly for lightweight and high-cost-performance products [3]. Group 2: Stock Performance - Companies like Muguo (牧高笛) and others in the camping sector have seen notable stock price increases, with Muguo rising by 10.72% in March 2025 [6]. - Zhejiang Natural and Zhejiang Yongqiang also reported stock increases of 11.31% and 8.48%, respectively, during the same period [6]. Group 3: Consumer Demographics - The primary consumer demographic for camping includes urban populations, particularly women who make up 64% of decision-makers, and younger generations (90s and 00s) who value nature and trendy experiences [2]. Group 4: Challenges in the Industry - The camping market is facing a slowdown, with a projected market growth rate of 16.1% for 2025, down from 35.7% in 2024 [8]. - Muguo reported a revenue decline of 6.49% year-on-year for the first three quarters of 2024, contrasting sharply with previous years of high growth [9]. - Inventory issues are prevalent, with Muguo's inventory reaching 528 million yuan, accounting for 46.8% of total assets [13]. Group 5: Strategic Adjustments - Muguo is adjusting its product structure to include new categories such as "sleep systems" and "wearing systems" to diversify its offerings beyond traditional camping gear [10]. - Competitors like Tenzing (探路者) are also exploring new growth avenues, including a foray into the chip industry to enhance their outdoor business [10][11].