中新网洛阳1月9日电 题：豫西小城偃师年关产业忙 "一镇一业"绘出乡村新图景 作者 张楠 临近年关，豫西洛阳市偃师区迎来布鞋、织物、大鼓等多项制品订单热潮。9日，在偃师区山化镇光明 村的洛阳光辉制鞋厂车间一侧，暖气烘得人发热。十几位60岁上下的女工围坐在一起，正熟练地将鞋带 穿过鞋帮上的气眼。 首阳山街道的塑编产业，被称为"全国集装袋生产基地"，产业链带动就业超2万人；缑氏镇马屯村，三 百余家制鼓作坊让近两千村民守着非遗技艺过上富裕生活；顾县镇的电线电缆、高龙镇的钢制家具…… 几乎每个乡镇都有一个甚至多个成规模的产业名片，将农民转化为产业工人，将村镇融入现代经济网 络。 产业生根催生了"雁归潮"。在偃师，不少"80后""90后"选择返乡。他们或接手父辈的工厂，引入电商改 进设计；或凭借在外学到的技能，成为企业里的技术骨干。乡土，不再是只能告别的远方，也逐渐成为 实现个人价值的舞台。 这个"藏"在村庄里的工厂，解决的远不止就业。厂长张林辉是土生土长的本地人，这些年出资为村里修 了路，年节给老人发米面油，还设立了助学金，鼓励村里娃上大学。张林辉称，厂里300多名员工，九 成来自本村及周边村庄。在这里，就业是家门口 ...

谈起今年豫企的出海历程，贸易战是绕不开的话题。还记得4月份，美国"对等关税"的消息传来，犹如 一块投入湖面的石子，激起层层涟漪。贸易战，一时成为热议话题。 面对骤然增大的外部压力，豫企将如何应对？大家情绪如何？带着问题，我开启了一个月的"出差模 式"，采访足迹从洛阳、平顶山的企业车间，延伸到了广州广交会的展馆。 出发前，我预设了种种场景：紧缩的生产线，焦虑的面孔，抑或对未来的迷茫……然而现实却给出了截 然不同的答案。 美国发出加征关税消息的当天，洛阳北方易初的生产车间里，机器声依然轰鸣，发货区内，标记不同国 家信息的数百个木箱正由叉车运上货车装柜；傍晚时分，洛阳庞村镇入口处，满载钢制家具的物流车队 排队通行，这些"河南制造"即将驶向全球各地。繁忙的场景令人感叹：河南企业出海，有自己的判断和 节奏。 年关将至，行走中原大地，可见郑州机场货运航班更加繁忙，国际陆港新能源汽车出口强劲……这份韧 性与活力，也是河南外贸稳健前行的生动注脚。 世界很大，风浪常有。但对于今日的河南企业而言，世界经济大海的每一次波动，都是调整航向、锤炼 内功的机会。他们手中有罗盘，心中有海图，前方是星辰大海。而我有幸作为一名记录者，见证了其 ...

转自：洛阳发布 近日，在洛阳综合保税区内，河南吉乐富跨境供应链管理有限公司工作人员正有条不紊地扫描发往匈牙利布达佩斯海外仓的货品。 古时，驼铃声声，行走在丝绸之路上的商队载着丝绸与瓷器从洛阳启程；如今，一条"数字丝路"也从这里将"洛阳制造"送达全球各地。驼铃声犹在耳畔回 响，云端的贸易新通道已悄然贯通。 △洛阳市智能家居产业园内的钢制家具生产线 "匈牙利海外仓推动新能源产品、钢制家具等'洛阳制造'打入中东欧市场。"公司总经理齐萍手持智能终端感慨地说，作为洛阳跨境电商出海的先行者，吉 乐富自2023年起已先后在马来西亚、泰国等10个国家和地区布局海外仓，标志着洛阳企业实现了从"产品出海"到"枢纽建站"的跨越。 几乎同一时刻，在美诺斯办公家具有限公司的数字化展厅里，一场无时差的云端新品发布会正连接着大西洋两岸。设计师上午刚完成的设计图，下午已通 过跨境电商平台向全球客商展示。 "我们每月推出超过百款新品，市场反馈几乎同步可见。"总经理王宇航说，"这样的节奏，彻底重塑了传统外贸的时空逻辑。" 美诺斯的成功并非个例。通过亚马逊等跨境平台，庞村钢制家具产业带的企业紧握"研发自主权"与"终端销售渠道"，赢得更高利润、培育 ...

Core Insights - Private enterprises remain the largest entity in China's foreign trade, playing an irreplaceable role in stabilizing growth, expanding markets, and promoting innovation [1] Group 1: Industry Overview - The steel furniture production base in Pangcun Town, Luoyang, is the largest in the country, with over 1,000 private enterprises producing more than 1,000 varieties across nine categories, exporting to over 120 countries and regions [1] - Luoyang's steel furniture companies are actively exploring emerging markets in Southeast Asia, the Middle East, and Africa, utilizing cross-border e-commerce to diversify their market presence [3] Group 2: Policy and Support - Cross-border e-commerce has eliminated geographical limitations, allowing Pangcun to directly engage with global consumers, facilitating a "buy global, sell global" approach [5] - Luoyang has implemented 25 business-friendly policies, reducing administrative processing times by over 60%, and has established a collaborative mechanism between government and enterprises to support overseas market access [5] Group 3: Export Performance - In the first ten months of the year, Luoyang's steel furniture exports reached approximately 2.84 billion yuan, marking a year-on-year increase of 32.6% [5] - In the first eleven months, private enterprises in China recorded a total import and export value of 23.52 trillion yuan, a year-on-year growth of 7.1%, with exports at 15.98 trillion yuan (up 7.5%) and imports at 7.54 trillion yuan (up 6.2%) [7] - The number of private enterprises with import and export records increased by 66,000 year-on-year, with a continuous nine-month growth in both exports and imports [10]

Core Insights - The global trend of brands going overseas is at a turning point, transitioning from quantitative growth to qualitative change, with eMarketer predicting global retail e-commerce to reach nearly $6.4 trillion by 2025, although growth rates are slowing down [2][5] Group 1: Challenges and Strategies for Chinese Brands - Chinese brands face new competition logic as customer acquisition costs rise and the era of easy growth fades, making brand storytelling crucial for long-term trust and connection with users [5] - Companies like QUALFORT are leveraging AI tools to enhance content production efficiency and ensure localized advertising materials, which is essential for gaining a competitive edge in international markets [6][8] - The transition from OEM to brand ownership presents challenges such as managing a wide range of SKUs, which necessitates efficient content production methods [8][10] Group 2: AI and Advertising Tools - QUALFORT utilizes Amazon's AI creative tools to automate the generation of advertising materials, significantly improving content production efficiency and ensuring timely delivery [8][10] - AI tools serve as an accelerative force in brand development but cannot replace the strategic direction and adaptability required in complex market environments [10] - Amazon's advertising solutions provide a comprehensive approach to brand building, allowing for precise targeting and effective communication of brand values [21][22] Group 3: Case Studies and Brand Narratives - The "Sailor Star Plan" showcases real brand stories, illustrating how Chinese brands navigate localization challenges and build long-term value in international markets [11][12] - Brands like Letaya and COMIX demonstrate the importance of tailored product strategies and data-driven advertising to meet diverse user needs across different regions [14][16] - AWOL VISION's experience highlights the shift from traditional advertising to integrated content marketing, enhancing brand recognition through immersive user experiences [20][21] Group 4: Long-term Brand Building - Brand expansion is not just about increasing sales but also about establishing a sustainable brand identity and operational framework in overseas markets [19][23] - The "Sailor Star Plan" emphasizes that successful international brands view brand building as a critical investment rather than a mere cost, leveraging Amazon's advertising capabilities to transition from visibility to trust [22][24]

Core Viewpoint - The steel furniture industry in Pangcun Town, Henan Province, has become a significant player in the domestic and international markets, producing over 160 billion yuan in annual output and accounting for more than 70% of the national market share [1]. Group 1: Industry Development - Pangcun Town is recognized as "China's Steel Furniture Industry Base" and "National Top 100 Industrial Clusters," with over 1,000 varieties of steel furniture sold in more than 120 countries and regions [1]. - The industry began in the early 1980s when local villagers started small workshops producing iron safes, leading to a rapid increase in the number of factories [2]. - The initial focus on quality and affordability allowed Pangcun's steel furniture products to gain market recognition, prompting local businesses to modernize and scale up production [3]. Group 2: Technological Advancements - In 2003, Pangcun Town introduced advanced equipment from Germany, achieving precision control of ±0.1 mm in steel furniture production and obtaining EU CE certification, which opened international market access [4]. - The overall production efficiency of enterprises has increased by 20% through green, intelligent, and high-end transformations [4]. - The integration of artificial intelligence and IoT technologies has enhanced operational efficiency in managing archives and inventory, marking a shift towards smart manufacturing [8]. Group 3: Product Diversification - The product range has expanded from simple safes to nine major categories, including office, residential, educational, and medical furniture, with over 1,000 different products available [7]. - The reputation of "Pangcun Manufacturing" has grown, leading to a strong market presence and a preference for sourcing steel furniture from this region [7]. Group 4: Innovation and Patents - Pangcun Town has established a robust innovation ecosystem, with 35 national high-tech enterprises and 65 national technology-based small and medium-sized enterprises, resulting in over 100 invention patents and more than 1,000 utility model and design patents [10]. - The transformation from manual workshops to a nearly 200 billion yuan industrial cluster illustrates the significant evolution of the steel furniture industry in Pangcun [10].

Core Insights - The article highlights the significant growth and global reach of the steel furniture industry in Pangcun Town, Henan Province, which produces over 70% of China's steel furniture and has an annual output value exceeding 16 billion yuan [1][4]. Industry Development - Pangcun Town, known as the "China Steel Furniture Industry Base," has over 1,000 varieties of steel furniture sold in more than 120 countries and regions [1]. - The industry began in the early 1980s with local villagers creating simple steel products, which led to the establishment of numerous small factories [2][4]. - The initial focus on quality and affordability allowed Pangcun's steel furniture to gain market recognition, prompting local businesses to modernize and scale up production [4][5]. Technological Advancements - The introduction of advanced equipment from Germany in 2003 allowed for precision manufacturing, achieving a production error margin of ±0.1 mm and obtaining EU CE certification [5]. - Companies in Pangcun have adopted smart technologies, such as AI and IoT, to enhance operational efficiency and product management [7][10]. - The collaboration with renowned tech companies has led to the establishment of smart parks and factories, contributing to the technological evolution of the industry [10]. Product Diversification - The product range has expanded from simple safes to nine major categories, including office, residential, educational, and medical furniture, with over 1,000 different products available [6][10]. - The reputation of "Pangcun Manufacturing" has grown, making it a go-to source for steel furniture in the industry [6]. Economic Impact - The steel furniture industry in Pangcun has transformed from small workshops into a nearly 20 billion yuan industrial cluster, showcasing its significant economic contribution [10].

Core Viewpoint - The central theme of the articles is the emerging opportunities for cross-border e-commerce in Central China, particularly in the Hubei, Henan, Hunan, and Jiangxi provinces, driven by a combination of strong manufacturing capabilities, improved logistics, and returning talent [1][2][6]. Group 1: Industry Trends - The cross-border e-commerce sector is undergoing transformation, with AI tools significantly lowering operational barriers and shifting the focus from "price competitiveness" to "brand empowerment" [2]. - Central China is experiencing a strategic opportunity period for cross-border e-commerce development, supported by government policies and the application of advanced technologies like generative AI [1][6]. Group 2: Manufacturing and Product Characteristics - Central China, known as the "backbone of Chinese manufacturing," has diverse industrial clusters focusing on high-end manufacturing, specialty agriculture, and niche industrial products, which have strong international competitiveness [3]. - The region's manufacturing capabilities are complemented by complete supply chains and cost control advantages, forming a solid foundation for cross-border e-commerce [3][5]. Group 3: Market Dynamics and Growth - As of 2024, Hubei's cross-border e-commerce import and export volume reached 67.97 billion yuan, marking a 124% year-on-year increase, indicating significant growth potential [4]. - The shift from traditional OEM/ODM models to direct sales to overseas consumers is crucial for enhancing product value and achieving industrial upgrades [4][5]. Group 4: Challenges and Opportunities - Despite the rapid growth, Central China still faces challenges such as talent shortages and a lack of a supportive ecosystem compared to coastal regions, which have more established cross-border e-commerce practices [8][9]. - The return of talent and the establishment of supportive policies are essential for overcoming these challenges and fostering a conducive environment for cross-border e-commerce [7][8]. Group 5: Technological Impact - By 2025, AI is expected to become a significant driving force in the cross-border e-commerce sector, enabling manufacturers in Central China to leverage their industrial strengths more effectively [10]. - The transition from traditional distribution models to brand-oriented operations is necessary for businesses to thrive in the evolving market landscape [10][11].

Core Viewpoint - The central theme of the articles is the emerging opportunity for cross-border e-commerce in Central China, particularly in the Hubei, Henan, Hunan, and Jiangxi provinces, which are leveraging their manufacturing strengths and improving logistics to compete in the global market [1][2][6]. Group 1: Industry Trends - The cross-border e-commerce sector is undergoing transformation, with AI tools significantly lowering operational barriers and shifting the focus from "price competitiveness" to "brand empowerment" [2][11]. - Central China is experiencing a strategic opportunity period for cross-border e-commerce development, driven by the clustering effect of industrial belts, supportive government policies, and the application of advanced technologies like generative AI [1][11]. Group 2: Regional Manufacturing Strengths - Central China, known as the "backbone of Chinese manufacturing," has diverse industrial clusters focusing on high-end manufacturing, specialty agriculture, and niche industrial products, which have strong international competitiveness [3][4]. - The region's manufacturing capabilities, complete supply chains, and cost control advantages provide a solid foundation for the growth of cross-border e-commerce [3][4]. Group 3: Market Dynamics - As of June 2025, the number of active sellers from Central China on Amazon's global platforms has seen double-digit growth compared to the previous year [5]. - In 2024, Hubei's cross-border e-commerce import and export value reached 67.97 billion yuan, marking a 124% year-on-year increase, indicating significant market potential [5]. Group 4: Talent and Infrastructure - The return of talent and the improvement of logistics and environmental conditions are crucial for the growth of cross-border e-commerce in Central China [6][8]. - The region's educational institutions provide a stable talent pool, with local employees showing higher retention rates compared to coastal areas, enhancing competitive advantage [7][8]. Group 5: Challenges and Opportunities - Despite the growth, Central China still faces challenges such as a lack of talent and a supportive ecosystem compared to more established coastal regions [9][10]. - The shift in the external environment and the evolution of business logic in cross-border e-commerce present both challenges and opportunities for Central Chinese enterprises [11][12]. Group 6: Future Outlook - The transition from traditional distribution models to brand-oriented operations is essential for the future success of cross-border e-commerce, with a focus on creating recognizable brand identities [12][13]. - The current moment represents a unique opportunity for Central China to capitalize on the evolving landscape of cross-border e-commerce, as the industry undergoes a significant reshaping [13].

Group 1: Foreign Trade and Manufacturing - The steel furniture industry in Luoyang, Henan, has over 1,000 companies and exports more than 1,000 types of steel furniture to over 120 countries and regions globally [1] - The town of Shaogang in Yucheng, Shangqiu, has the largest professional wholesale market for steel tape measures in Central China, producing nearly 1.5 billion tape measures annually, accounting for over 65% of the global market share, with an annual output value exceeding 12 billion yuan [1] Group 2: Renewable Energy - Guizhou province is focusing on developing its renewable energy sector, particularly wind and solar power, leveraging its natural resources [2] - The Xianshuiwo Agricultural Photovoltaic Power Station in Weining County utilizes high supports and large spacing for solar arrays, promoting a "dual win" for agricultural income and energy generation [2] Group 3: Low-altitude Economy - The aviation town in Wuhu, Anhui, has strategically planned its low-altitude economy since 2013, with the total revenue from this sector expected to reach 46.38 billion yuan in 2024, reflecting a year-on-year growth of 15.95% [3] Group 4: Agricultural Technology - In Xiaoshan District, Hangzhou, agricultural drones are being used to enhance the efficiency of transporting harvested bayberries, providing farmers with a new harvesting experience [4] Group 5: E-commerce and Logistics - The red apricot harvest in Pengyang County, Ningxia, is being facilitated by rapid development in local logistics, allowing for direct sales through e-commerce and efficient distribution across the country [5]