Core Viewpoint - The article discusses the competitive landscape of the beverage industry, particularly focusing on the impact of delivery subsidies on companies like Mixue Ice City, which is positioned to benefit significantly from these market dynamics [4][5]. Group 1: Market Dynamics - The current delivery subsidy war initiated by JD.com has created a unique opportunity for Mixue Ice City to capitalize on the situation, as it can consume the most subsidies due to its extensive network of stores [4][5]. - The pricing strategy of Mixue Ice City, offering two cups for 3.9 yuan, is highlighted as a key factor in its ability to dominate the market, as it can leverage subsidies to maintain low prices [5][6]. Group 2: Competitive Advantage - Mixue Ice City operates primarily through franchise stores, allowing it to scale rapidly and efficiently consume subsidies compared to competitors who may not have the same operational scale [5][6]. - The article suggests that no other beverage brand can match Mixue Ice City's ability to absorb subsidies, as competitors with higher profit margins cannot sustain the same pricing strategy without risking their business [5][6]. Group 3: Global Implications - The competitive pressure created by the domestic delivery subsidy war is affecting the global beverage market, particularly in Southeast Asia, where other tea brands are struggling to compete with Mixue Ice City [6]. - The article posits that the scale and cost control of Mixue Ice City, combined with the aggressive subsidy strategy, positions it as a formidable player not just locally but also in international markets [6].