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潮玩、二次元正在“爆改”上海百年商业街
Xin Lang Cai Jing· 2025-08-28 08:36
Group 1 - MINISO LAND global flagship store in Nanjing East Road achieved record sales of over 14 million yuan in July, marking the highest monthly performance [1] - The store attracts ten times the foot traffic compared to regular stores, benefiting from its location and tourist consumption advantages [1] - The store has generated over 100 million yuan in sales within just nine months of its opening [1] Group 2 - Huangpu District's GDP is projected to reach 334.4 billion yuan by the end of 2024, with an average annual growth rate of approximately 4.5% during the 14th Five-Year Plan [5] - Huangpu is actively promoting the transformation and upgrading of major commercial areas, including Nanjing Road, Huaihai Road, and Yuyuan, to attract younger consumers [5] - The First Department Store has successfully introduced "two-dimensional" retail concepts, achieving daily sales of 50,000 to 60,000 yuan per cabinet, exceeding expectations [5][7] Group 3 - The First Department Store has developed various themed areas, including the "Kawaii Dimension Street," to enhance its appeal to younger demographics [7] - The introduction of high-energy flagship stores and experience stores has led to the opening of 919 new retail locations in Huangpu since the start of the 14th Five-Year Plan [9] - The TOP TOY flagship store opened in Nanjing East Road, attracting over 30,000 visitors on its opening day and generating sales exceeding 1.08 million yuan [9][11] Group 4 - The TOP TOY store features a unique business model combining "trendy toy launches, artistic experimentation, and cross-border social interaction" to create a vibrant consumer experience [11] - The store has adjusted its operating hours to accommodate high foot traffic, with an average daily visitor count exceeding 20,000, including over 20% international tourists [13] - Huangpu aims to further explore youth economy and inbound consumption to unlock additional consumer potential [13]