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欢乐家第三季度多元渠道显成效 提前布局抢占年末节日销售先机
Core Insights - The company, Huanlejia, has demonstrated steady growth in the food industry by continuously innovating products and expanding channels in response to market changes [2][3] - In the first three quarters of 2025, Huanlejia achieved a revenue of 135 million yuan in specialized snack retail channels, enhancing market coverage and brand visibility [2] - The company is diversifying its distribution channels, including partnerships with restaurants, which provide new consumer touchpoints and sales opportunities [2] Product Innovation - Huanlejia has introduced new bagged fruit canned products that cater to the emerging consumer demand for convenience and portability, especially among younger consumers [3] - The new packaging emphasizes retaining the original flavor and nutritional value of the fruits, aligning with consumer preferences for healthy food options [3] Market Strategy - As the food and beverage market approaches the year-end sales peak, Huanlejia plans to optimize product displays, expand channels, and implement targeted marketing strategies to capture the Spring Festival market [3] - The company is also progressing with its coconut processing project in Indonesia to expand its international market presence [3]