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食品配料表并非越短越好,小心掉进“清洁标签”的营销陷阱
Xin Lang Cai Jing· 2025-12-19 07:27
转自:中国妇女网 如今,配料表干净是不少食品品牌主打的卖点。某商超的一款"清洁标签"蛋挞,售价16.9元/盒,比普通 蛋挞贵一倍,其强调不添加香精、植物油、植脂末、反式脂肪酸、防腐剂等成分,上线不到一个月,吸 引了5万多人下单。 所谓"清洁标签"食品,指的是具有配料表简洁,优先使用天然成分,非必要不添加化学合成食品添加 剂,加工过程简洁、透明,标签信息通俗易懂等特征的食品。上海市食品安全研究会专家组成员刘少伟 告诉记者,对于"清洁标签"的具体标准,国内外没有普遍共识,它更像是一种理念,强调不使用非必需 的添加剂。 (来源:中国妇女网) 科信食品与健康信息交流中心主任钟凯表示,我国建立了一整套食品添加剂管理制度,对食品添加剂从 风险评估、标准制定到生产、使用等各环节实施严格监管,消费者无需"谈添加剂色变"。 不少消费者认为配料表越短食品越"干净"。对此,钟凯表示,这是一个常见误区。 钟凯:让配料表比较短有很多的办法,比方说它用一个复合的配料,里面比如说它有10种添加剂,但是 标配料表的时候,它可能就是一个复合配料。还有如果是同类型的产品,实现同样的工艺目标情况下, 通常来讲是用的添加剂的品种越少,它的总量是越多 ...
食品配料表并非越短越好 小心掉进“清洁标签”的营销陷阱
Yang Shi Xin Wen· 2025-12-19 01:13
钟凯:让配料表比较短有很多的办法,比方说它用一个复合的配料,里面比如说它有10种添加剂,但是 标配料表的时候,它可能就是一个复合配料。还有如果是同类型的产品,实现同样的工艺目标情况下, 通常来讲是用的添加剂的品种越少,它的总量是越多的。 记者调查发现,市面上的"清洁标签"食品,价格通常比普通同类产品高出不少。在电商平台上,不少宣 称0防腐剂、配料表干净的"清洁标签"黄桃罐头,价格几乎是一些普通黄桃罐头的两到三倍。 钟凯指出,有些食品本身的制作工艺就决定了配料表能很简洁,商家却借"清洁标签"搞营销噱头,消费 者选购时还需理性看待。 更少添加剂的"清洁标签"食品是否意味着更安全、更营养?刘少伟解释,这之间没有因果关系。他表示 适量添加的食品添加剂不仅能保障食品的品质,还能有效消除食品制作过程中产生的有害物质。 刘少伟:"清洁标签"这个词和我们的食品的营养、安全是不能画等号的。适当的食品添加剂能够让我们 的食品更加营养、安全。比如说油,如果不加抗氧化剂,它遇到氧气就会氧化,就会产生很多的致癌 物。所以说并不是不加食品添加剂就一定健康。 科信食品与健康信息交流中心主任钟凯表示,我国建立了一整套食品添加剂管理制度,对食 ...
龙虎榜复盘丨航天板块继续强势,大消费也有表现
Xuan Gu Bao· 2025-12-15 10:34
Group 1: Institutional Trading Insights - On the day, 43 stocks were listed on the institutional trading leaderboard, with 23 seeing net purchases and 20 experiencing net sales [1] - The top three stocks with the highest net purchases were Zhengbang Technology (900 million), Leike Defense (151 million), and Zhenlei Technology (147 million) [1] - Leike Defense's satellite application business has established a comprehensive technology system, providing remote sensing data solutions for key national economic sectors [1] Group 2: Aerospace Industry Developments - Shanghai Jiao Tong University and Guoxing Aerospace signed an agreement to establish China's first space computing joint laboratory, focusing on the demand for space-based computing networks [2] - The collaboration aims to form a globally influential space computing industry cluster [2] - The aerospace industry in Shenyang is set to expand, with plans to enhance capabilities in large aircraft assembly and develop a complete industry chain covering manufacturing and operational services [2] Group 3: Consumer Sector Trends - Dongbai Group focuses on retail and commercial real estate development [4] - The core product of Huanlejia is fruit canned goods, particularly orange and peach cans [4] - Recent reports indicate a price increase for high-end liquor, with the wholesale price of a 25-year-old Flying Moutai bottle rising by 20 yuan to 1500 yuan, reflecting a cumulative increase of 6% over two days [4][5] - Huachuang Securities suggests that service consumption could be a key driver for domestic demand in 2026, with significant potential in holiday policy optimization and consumption voucher issuance [4] Group 4: High-End Liquor Market Dynamics - Moutai's supply-side reform is seen as a significant change in the high-end liquor industry, focusing on stabilizing prices and reshaping the channel ecosystem [5] - The food and beverage sector is currently valued at historical lows, with the potential for investment opportunities as market sentiment shifts [5]
欢乐家第三季度多元渠道显成效 提前布局抢占年末节日销售先机
Zheng Quan Shi Bao Wang· 2025-10-27 03:30
Core Insights - The company, Huanlejia, has demonstrated steady growth in the food industry by continuously innovating products and expanding channels in response to market changes [2][3] - In the first three quarters of 2025, Huanlejia achieved a revenue of 135 million yuan in specialized snack retail channels, enhancing market coverage and brand visibility [2] - The company is diversifying its distribution channels, including partnerships with restaurants, which provide new consumer touchpoints and sales opportunities [2] Product Innovation - Huanlejia has introduced new bagged fruit canned products that cater to the emerging consumer demand for convenience and portability, especially among younger consumers [3] - The new packaging emphasizes retaining the original flavor and nutritional value of the fruits, aligning with consumer preferences for healthy food options [3] Market Strategy - As the food and beverage market approaches the year-end sales peak, Huanlejia plans to optimize product displays, expand channels, and implement targeted marketing strategies to capture the Spring Festival market [3] - The company is also progressing with its coconut processing project in Indonesia to expand its international market presence [3]
宁乡首位乡村CEO孟金华:把村庄当“宝藏店铺”来运营|乡村CEO创业记
Chang Sha Wan Bao· 2025-10-08 23:32
Core Viewpoint - The article highlights the transformation of Meng Jinhua from a shoe brand agent to the first rural CEO of Chenjiqiao Village, focusing on her efforts to revitalize the village by leveraging its natural beauty and agricultural resources for economic development [1][4]. Group 1: Background and Personal Journey - Meng Jinhua, an 80s-born woman, started her career as a factory worker in Shenzhen, earning a monthly salary of 500 to 600 yuan, which she partially sent home to support her siblings [3]. - After returning to Ningxiang to care for her sick father, she ventured into various businesses, including insurance and shoe retail, eventually earning her first significant income by becoming a brand agent for several shoe brands [3][4]. Group 2: Transition to Rural CEO - In 2024, after her child entered university, Meng sought a meaningful career and accepted the position of rural CEO at Chenjiqiao Village, aiming to contribute to the community's development [4][5]. - Her role as a rural CEO involves not only managing the village's resources but also ensuring the economic growth and ecological sustainability of the area [5][12]. Group 3: Strategic Planning and Implementation - Meng views Chenjiqiao Village as a "treasure shop" and has developed a detailed five-year operational plan that includes extending the fruit industry chain and integrating cultural tourism projects [7][8]. - She initiated marketing campaigns, such as the "I have a tree in Chenjiqiao Village" activity, which allowed urban families to adopt peach trees, resulting in over 1,000 trees being claimed and generating significant revenue for the village [8][9]. Group 4: Community Engagement and Economic Development - Meng emphasizes the importance of community involvement, stating that her goal is to make villagers partners in the economic development process, ensuring that everyone benefits [12][15]. - The development of homestays has become a key focus, with over 30 households participating in the initiative, generating substantial income from tourism [12][13]. Group 5: Agricultural Innovation and Product Development - Meng has implemented a "minimum purchase + profit-sharing" model for the village's fruit production, ensuring that farmers have a reliable market for their products [13]. - She has also worked on developing processed fruit products, such as dried peaches and canned goods, to enhance the village's economic prospects [13].
央视聚焦鸣鸣很忙:助力乡村振兴,“小零嘴”做成“大产业”
Chang Sha Wan Bao· 2025-09-22 02:22
Core Insights - The article highlights the role of the company "Ming Ming Hen Mang" in transforming agricultural products into popular snacks, thereby contributing to rural revitalization and farmer income growth [1][13] - The company has established a comprehensive supply chain and retail network, collaborating with various agricultural enterprises to enhance product quality and market reach [1][9] Group 1: Company Operations - "Ming Ming Hen Mang" integrates resources from farmers, cooperatives, and food processing companies to create a seamless supply chain, ensuring efficient processing and distribution of agricultural products [3][5] - The company has developed a quality control system that monitors the entire production process, from sourcing raw materials to final product delivery, ensuring high standards of food safety [7][11] Group 2: Economic Impact - The collaboration with local farmers and enterprises has led to significant income increases, with some farmers reporting annual sales of up to 10 million yuan [3][5] - The company has expanded its retail presence, with over 20,000 stores across 28 provinces, generating sales of 55.5 billion yuan and creating over 130,000 jobs [11][13] Group 3: Industry Trends - The snack food industry in China is experiencing rapid growth, with "Ming Ming Hen Mang" positioned as a leader due to its innovative business model and expansion strategy [13] - The integration of digital technology in agriculture and retail is enhancing production efficiency and transparency, contributing to the high-quality development of rural areas [9][11]
清风为伴产业兴丨一线监督打通堵点
Zhong Yang Ji Wei Guo Jia Jian Wei Wang Zhan· 2025-09-16 00:29
Group 1 - The core viewpoint highlights the development of the highland peach industry in Shangxi Township, Yongfeng County, leveraging land transfer and policy support to enhance agricultural productivity and farmer income [1][2] - Shangxi Township has established five standardized planting bases covering an area of 3,000 acres, producing 1.5 million kilograms of fresh peaches annually, with an annual output value of nearly 20 million yuan [1] - The local disciplinary inspection and supervision committee is actively addressing challenges in the peach industry by conducting field visits and monitoring to ensure effective implementation of agricultural policies [1][2] Group 2 - The county's disciplinary inspection and supervision body has identified 113 problem clues related to rural revitalization fund usage, leading to 77 cases and disciplinary actions against 39 individuals this year [2] - To enhance the effectiveness of the peach industry and increase farmer income, the committee is promoting a "cooperative + base + farmer" operational model, ensuring tighter connections between cooperatives and farmers [2] - The supervision extends to the formulation of cooperative charters, profit distribution mechanisms, and contract fulfillment to stabilize farmer income through various means such as guaranteed purchases and land share dividends [2]
欢乐家:公司持续拓展零食专营连锁等新兴渠道
Zheng Quan Ri Bao Zhi Sheng· 2025-08-28 10:41
Core Viewpoint - The company is adapting to changes in sales channels and consumer demands by expanding into emerging channels such as snack specialty chains, with a focus on fruit canned products and coconut juice beverages [1] Group 1 - The company reported that its canned fruit products, including yellow peach and orange canned goods, have entered leading and mid-tier snack specialty chains [1] - In the first half of 2025, the revenue from this channel reached 87.82 million yuan [1] - The company aims to actively promote new product development and partnerships to enhance sales scale in response to market demand [1]
欢乐家上半年营收7.48亿元 多元布局业务
Zheng Quan Ri Bao Zhi Sheng· 2025-08-27 07:12
Core Insights - The company reported a revenue of 748 million yuan and a net profit attributable to shareholders of 18.55 million yuan for the first half of 2025 [1] - The company is focusing on two core segments: fruit canned goods and coconut-based beverages, while implementing marketing reforms and optimizing channel strategies [1][2] - The company is expanding into emerging channels such as snack specialty chains and has begun selling products like peach and orange canned goods in major snack retail stores [1] Group 1 - The company is committed to proactive changes in response to industry competition and market environment shifts [1] - The company is enhancing its operational efficiency and management effectiveness through a restructured organizational framework and performance system [1] - The company is leveraging its coconut processing project in Vietnam to support its diversified business layout [1] Group 2 - In the second half of the year, the company plans to improve its overall operational quality by deepening marketing reforms and optimizing product, channel, and sales strategies [2] - The company aims to develop new products based on consumer dietary habits, focusing on taste, health, and functionality, while also preparing for seasonal sales peaks [2] - The company is actively pursuing new product development and partnerships to meet the demands of the snack specialty system market and is steadily advancing its overseas coconut processing project [2]
欢乐家(300997.SZ)半年报披露战略新动向 健康化与年轻化双轮驱动
Xin Lang Cai Jing· 2025-08-27 03:26
Company Insights - Company has showcased its latest progress in marketing reform, channel expansion, and brand innovation while releasing its semi-annual report [1] - The company focuses on two core segments: canned fruits and coconut-based beverages, and is committed to enhancing operational efficiency and management effectiveness through a reformed marketing system [1] - The company has entered emerging channels such as snack specialty chains, with products like peach and orange canned fruits and coconut juice now available in leading snack chain stores [1] - The company is leveraging its coconut processing project in Vietnam to support its diversified business layout [1] - New product launches include reduced-sugar canned fruits and coconut water beverages, with a focus on promoting gift beverage markets during festive seasons [1] Industry Insights - The global plant-based beverage market reached $26.8 billion in 2022 and is expected to exceed $70 billion by 2030, with a compound annual growth rate of over 13% [2] - The coconut-based beverage segment is one of the fastest-growing categories, benefiting from trends towards natural, low-sugar, and health-conscious consumption [2] - The company is exploring brand rejuvenation by launching cross-industry collaboration products with popular IPs, enhancing consumer recognition and emotional connection [2] - Industry experts believe that the company's long-term focus on canned fruits and coconut-based beverages, along with diversified channel strategies and brand innovation, positions it for structural breakthroughs during high growth cycles [2]