卖鞋赚到人生"第一桶金"，如今带领村民"售卖"乡村美景与生态好物，坦言—— 把村庄当"宝藏店铺"来运营 长沙晚报全媒体记者 张禹 在宁乡市菁华铺乡陈家桥村，有这样一位特殊的"掌舵人"：她曾是穿梭于商场的鞋类品牌代理商，如今脚踩泥 土，把乡村当作"宝藏店铺"来精心运营；她曾靠着卖鞋赚到人生"第一桶金"，如今带领村民"售卖"乡村美景与生 态好物，让村庄焕发新活力。 不惑之年的宁乡女子孟金华，从去年开始受聘成为宁乡第一位乡村CEO——陈家桥村乡村运营职业经理人，由一 名都市白领变身为用商业智慧点亮乡村振兴路的"新农人"。 从深圳流水线到乡村CEO 80后的孟金华，人生之中充满了"敢闯敢拼"的印记。 2000年，初中毕业不久的她背着简单行囊，挤上中巴车南下深圳，成为流水线上的一名普通工人。那时的她，每 天重复着加工塑料件的工作，月薪500至600元，还要省下一半寄回家里，供弟弟妹妹读书。"当时就想着多赚点 钱，让家里日子好过些。"孟金华回忆道。 命运的转折，始于她的"细心"。在流水线工作时，孟金华没有像其他人一样机械重复，而是悄悄记下了200多个产 品型号、2000多个规格参数。这份"用心"让她在一年后脱颖而出，升职 ...

Core Insights - The article highlights the role of the company "Ming Ming Hen Mang" in transforming agricultural products into popular snacks, thereby contributing to rural revitalization and farmer income growth [1][13] - The company has established a comprehensive supply chain and retail network, collaborating with various agricultural enterprises to enhance product quality and market reach [1][9] Group 1: Company Operations - "Ming Ming Hen Mang" integrates resources from farmers, cooperatives, and food processing companies to create a seamless supply chain, ensuring efficient processing and distribution of agricultural products [3][5] - The company has developed a quality control system that monitors the entire production process, from sourcing raw materials to final product delivery, ensuring high standards of food safety [7][11] Group 2: Economic Impact - The collaboration with local farmers and enterprises has led to significant income increases, with some farmers reporting annual sales of up to 10 million yuan [3][5] - The company has expanded its retail presence, with over 20,000 stores across 28 provinces, generating sales of 55.5 billion yuan and creating over 130,000 jobs [11][13] Group 3: Industry Trends - The snack food industry in China is experiencing rapid growth, with "Ming Ming Hen Mang" positioned as a leader due to its innovative business model and expansion strategy [13] - The integration of digital technology in agriculture and retail is enhancing production efficiency and transparency, contributing to the high-quality development of rural areas [9][11]

Group 1 - The core viewpoint highlights the development of the highland peach industry in Shangxi Township, Yongfeng County, leveraging land transfer and policy support to enhance agricultural productivity and farmer income [1][2] - Shangxi Township has established five standardized planting bases covering an area of 3,000 acres, producing 1.5 million kilograms of fresh peaches annually, with an annual output value of nearly 20 million yuan [1] - The local disciplinary inspection and supervision committee is actively addressing challenges in the peach industry by conducting field visits and monitoring to ensure effective implementation of agricultural policies [1][2] Group 2 - The county's disciplinary inspection and supervision body has identified 113 problem clues related to rural revitalization fund usage, leading to 77 cases and disciplinary actions against 39 individuals this year [2] - To enhance the effectiveness of the peach industry and increase farmer income, the committee is promoting a "cooperative + base + farmer" operational model, ensuring tighter connections between cooperatives and farmers [2] - The supervision extends to the formulation of cooperative charters, profit distribution mechanisms, and contract fulfillment to stabilize farmer income through various means such as guaranteed purchases and land share dividends [2]

Core Viewpoint - The company is adapting to changes in sales channels and consumer demands by expanding into emerging channels such as snack specialty chains, with a focus on fruit canned products and coconut juice beverages [1] Group 1 - The company reported that its canned fruit products, including yellow peach and orange canned goods, have entered leading and mid-tier snack specialty chains [1] - In the first half of 2025, the revenue from this channel reached 87.82 million yuan [1] - The company aims to actively promote new product development and partnerships to enhance sales scale in response to market demand [1]

Core Insights - The company reported a revenue of 748 million yuan and a net profit attributable to shareholders of 18.55 million yuan for the first half of 2025 [1] - The company is focusing on two core segments: fruit canned goods and coconut-based beverages, while implementing marketing reforms and optimizing channel strategies [1][2] - The company is expanding into emerging channels such as snack specialty chains and has begun selling products like peach and orange canned goods in major snack retail stores [1] Group 1 - The company is committed to proactive changes in response to industry competition and market environment shifts [1] - The company is enhancing its operational efficiency and management effectiveness through a restructured organizational framework and performance system [1] - The company is leveraging its coconut processing project in Vietnam to support its diversified business layout [1] Group 2 - In the second half of the year, the company plans to improve its overall operational quality by deepening marketing reforms and optimizing product, channel, and sales strategies [2] - The company aims to develop new products based on consumer dietary habits, focusing on taste, health, and functionality, while also preparing for seasonal sales peaks [2] - The company is actively pursuing new product development and partnerships to meet the demands of the snack specialty system market and is steadily advancing its overseas coconut processing project [2]

Company Insights - Company has showcased its latest progress in marketing reform, channel expansion, and brand innovation while releasing its semi-annual report [1] - The company focuses on two core segments: canned fruits and coconut-based beverages, and is committed to enhancing operational efficiency and management effectiveness through a reformed marketing system [1] - The company has entered emerging channels such as snack specialty chains, with products like peach and orange canned fruits and coconut juice now available in leading snack chain stores [1] - The company is leveraging its coconut processing project in Vietnam to support its diversified business layout [1] - New product launches include reduced-sugar canned fruits and coconut water beverages, with a focus on promoting gift beverage markets during festive seasons [1] Industry Insights - The global plant-based beverage market reached $26.8 billion in 2022 and is expected to exceed $70 billion by 2030, with a compound annual growth rate of over 13% [2] - The coconut-based beverage segment is one of the fastest-growing categories, benefiting from trends towards natural, low-sugar, and health-conscious consumption [2] - The company is exploring brand rejuvenation by launching cross-industry collaboration products with popular IPs, enhancing consumer recognition and emotional connection [2] - Industry experts believe that the company's long-term focus on canned fruits and coconut-based beverages, along with diversified channel strategies and brand innovation, positions it for structural breakthroughs during high growth cycles [2]

Core Insights - The company reported a significant decline in revenue and net profit for the first half of 2025, with revenue at 748 million yuan, down 20.90% year-on-year, and net profit at 18.55 million yuan, down 77.50% [1] - The decrease in performance is attributed to early-stage marketing reforms, fluctuations in marketing business, rising costs of key raw materials, and changes in product structure [1] Financial Performance - Revenue for the first half of 2025: 748 million yuan, a decrease of 20.90% year-on-year [1] - Net profit for the same period: 18.55 million yuan, a decline of 77.50% year-on-year [1] - Gross margin: 29.52%, down 6.33 percentage points year-on-year [1] Business Development - The company is expanding into new sales channels, particularly focusing on snack specialty chains [1] - Revenue from snack specialty channels reached 87.82 million yuan during the reporting period [1] - The company has initiated a coconut processing project in Vietnam, generating 38.79 million yuan in revenue from initial processing sales [1]

根据《中华人民共和国食品安全法》等法律法规要求，以及2025年石景山区食品安全监督抽检计划，我 区组织抽检了271批次样品，其中合格样品269批次，不合格样品2批次（抽检信息详见附件）。现将具 体情况公告如下： 一、总体情况 食品添加剂4批次，其中合格样品4批次，不合格样品0批次；调味品28批次，其中合格样品28批次，不 合格样品0批次；豆制品7批次，其中合格样品7批次，不合格样品0批次；粮食加工品16批次，其中合格 样品15批次，不合格样品1批次；水产制品3批次，其中合格样品3批次，不合格样品0批次；蜂产品6批 次，其中合格样品6批次，不合格样品0批次；糕点20批次，其中合格样品20批次，不合格样品0批次； 罐头15批次，其中合格样品15批次，不合格样品0批次；饼干12批次，其中合格样品12批次，不合格样 品0批次；乳制品13批次，其中合格样品13批次，不合格样品0批次；蔬菜制品10批次，其中合格样品10 批次，不合格样品0批次；特殊膳食食品2批次，其中合格样品2批次，不合格样品0批次；茶叶及相关制 品3批次，其中合格样品3批次，不合格样品0批次；炒货食品及坚果制品5批次，其中合格样品5批次， 不合格样品0 ...

Core Viewpoint - The third China International Supply Chain Promotion Expo showcases the innovative practices of Shandong Lushang Group, emphasizing a new supply chain model that integrates product co-research, channel collaboration, ecological construction, and financial empowerment [1][3]. Group 1: Supply Chain Innovations - Lushang Group utilizes a "one plate of goods" approach to overcome traditional resource fragmentation and channel disconnection, forming a supply chain platform that integrates various internal and external resources [3]. - The company will present its supply chain highlights at the expo, including products from its subsidiary, Furuida, which features advanced technologies and sustainable practices in the beauty industry [3][4]. - Furuida's star products, such as the hyaluronic acid series and patented collagen technology, will be showcased, demonstrating significant advancements in product efficacy and sustainability [3][4]. Group 2: Collaboration and Product Development - The Shandong Pharmaceutical Institute, a key player in Lushang Group's healthcare sector, recently won a provincial science and technology award for its innovative drug delivery technology, enhancing product efficacy and stability [4]. - Lushang Group's retail arm, Yinzou Group, is focused on deepening partnerships with manufacturers to streamline the supply chain and create a unique commercial ecosystem [4]. - The expo will feature products from various regions in Shandong, highlighting local specialties and Lushang's own brand offerings, thereby reconstructing an efficient demand-production-consumption chain [4]. Group 3: Strategic Initiatives - Yitong Jinfu Supply Chain is implementing the national "dual circulation" strategy by assisting companies like Weifang Sheng'an Food Co., Ltd. in transitioning from export to domestic sales [5]. - The Shandong Innovation Research Institute will showcase self-developed products under its brands, emphasizing high-quality offerings in the tea market [5]. - Lushang Group's wine division, Chateau de Cugat, ensures quality control from grape cultivation to consumer delivery, enhancing the supply chain's transparency and efficiency [6]. Group 4: Agricultural Practices - Lushang's agricultural operations focus on full-chain control from seed to shelf, utilizing standardized planting and traceable farming practices to ensure product quality [6]. - The company employs advanced techniques to maintain the nutritional integrity of its products, showcasing a commitment to sustainable agricultural practices [6]. Group 5: Overall Impact - The expo serves as a platform for Lushang Group to demonstrate its comprehensive supply chain innovations and achievements, with a focus on collaboration and sustainability [6].

Group 1 - The nostalgia for the past highlights the simplicity and warmth of life in earlier decades, emphasizing the kindness and support among people during those times [1][4][19] - The cultural elements such as traditional paintings, calendars, and children's books played a significant role in daily life, fostering community connections [3][13] - The era was marked by a sense of hope and vitality despite material scarcity, with significant anticipation for family gatherings and celebrations [4][8] Group 2 - The memories of childhood experiences, such as drinking water directly from taps and enjoying simple treats, evoke a sense of warmth and happiness [6][15] - The dedication and responsibility of students in vocational schools during the 1980s reflect a strong work ethic that surpasses some modern educational achievements [8][25] - The portrayal of workers in the 1980s showcases their dedication and the sense of community within workplaces, highlighting a more integrated work-life balance [9][19] Group 3 - The unique fashion and lifestyle of the 1980s, characterized by simplicity and individuality, represent a distinct social atmosphere [11][21] - The use of ration tickets for shopping illustrates the communal spirit and mutual assistance among neighbors during that time [13][19] - The vibrant culture of the 1980s, including music and transportation, contributed to a collective memory that continues to resonate today [14][17]