Core Viewpoint - The "Beijing Deepening Reform to Boost Consumption Special Action Plan" aims to achieve an average annual growth of around 5% in total market consumption by 2030, establishing 2-3 new consumption landmarks worth over 100 billion yuan, and enhancing Beijing's role as an international consumption center [1] Group 1: Promoting Income Growth and Reducing Burdens - The plan emphasizes implementing an employment-first strategy to drive income growth for urban and rural residents, particularly focusing on supporting college graduates and flexible employment [2] - Measures will be taken to improve the minimum wage standards and promote agricultural income through modern agriculture and rural tourism [2] - A public service guarantee mechanism will be established to enhance elderly care services and support for child-rearing, alongside improving financial services for the elderly [2] Group 2: Optimizing Service Consumption Experience - The plan aims to explore new cultural and entertainment consumption by revitalizing historical cultural sites and supporting online performances and exhibitions [3] - It includes initiatives to develop new tourism consumption scenarios and promote major projects like the second phase of Universal Studios [3] - The focus will also be on enhancing sports consumption by cultivating high-value international and local events [3] Group 3: Enhancing Product Consumption Momentum - The plan seeks to elevate the "Jingcai Four Seasons" city consumption brand and promote themed consumption activities monthly [5] - It encourages the development of international food brands and supports the establishment of flagship restaurants in Beijing [5] - The initiative includes creating unique dining experiences and promoting the integration of dining with various public spaces [5] Group 4: Creating Diverse and Integrated Spaces - The plan emphasizes revitalizing commercial spaces through innovative operational models and mixed-use developments [7] - It aims to enhance the consumption capacity of the "dual hubs" by leveraging airport resources and expanding international passenger services [7] - Support will be provided for the expansion of duty-free shops and cross-border e-commerce initiatives [7]

Group 1 - The Beijing Municipal Government has issued a notice on the "Beijing Deepening Reform to Boost Consumption Special Action Plan," which aims to create new tourism consumption scenarios [1] - The plan includes exploring new mechanisms for government and social capital cooperation to advance major projects such as the second phase of Universal Studios and the "Two Parks and One River" initiative [1] - The development of world cultural heritage tourism products, including themed tourism routes along the Grand Canal, Great Wall, and Xishan Yongding River, is emphasized [1] Group 2 - The initiative aims to strengthen the integration of tourism with various industries, creating industrial tourism demonstration scenarios and enriching business models like "performance + tourism" [1] - There is a focus on developing rural tourism clusters and supporting the construction of tourism infrastructure, addressing the shortcomings in rural tourism facilities [1] - The plan promotes "B&B +" specialty products to enhance the influence of brands like "Great Wall Family" [1] Group 3 - The initiative aims to continuously improve the openness and management of waterfront spaces, as well as to streamline the resources of existing park facilities [1] - The introduction of chain and branded commercial operators is part of the strategy to optimize inbound tourism services [1] - The plan includes utilizing "Beijing Service" airport service points to provide diverse and convenient services [1]