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西贝'罗永浩'套餐
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西贝突然宣布:停止开放,下架
Huan Qiu Shi Bao· 2025-09-14 14:34
Core Viewpoint - Xibei Catering is currently facing public scrutiny regarding its pre-prepared dishes, leading to operational changes in its restaurants [2] Group 1: Operational Changes - On September 14, Xibei announced a nationwide suspension of kitchen tours in its restaurants to ensure normal kitchen operations [2] - Customers and media reporters are temporarily prohibited from entering, filming, or live-streaming in the kitchen areas [2] - Some customers have reported that filming and live-streaming in the restaurant infringes on their portrait rights and affects their dining experience [2] Group 2: Menu Adjustments - Xibei has informed certain locations that the previously launched "Luo Yonghao" set meal has been taken off the menu, although customers can still order individual dishes from the set [2] - A staff member from a Xibei restaurant in Xi'an confirmed the receipt of the notice to suspend kitchen tours and mentioned that the "Luo Yonghao" set meal is currently unavailable [2]
罗永浩宣布停战,西贝暂停后厨参观并下架老罗套餐
Core Viewpoint - The incident involving Xibei Restaurant Group has led to a significant trust crisis due to allegations of using "pre-prepared dishes" and food safety concerns stemming from a viral video showing unsanitary practices in the kitchen [1][2][3]. Group 1: Incident Overview - On September 12 and 13, media reporters visited Xibei's kitchens, revealing issues with food preparation practices, including the use of a strainer to clean a drain, raising public health concerns [1]. - Following the backlash, Xibei announced that over 370 locations would allow kitchen tours and introduced a "Lao Luo" meal option for customers [2]. - On September 14, Xibei suspended kitchen tours to ensure normal operations and removed the "Lao Luo" meal from the menu, although some items remained available for individual order [2]. Group 2: Regulatory Context - On March 21, 2024, the State Administration for Market Regulation and other departments issued guidelines defining "pre-prepared dishes" and clarifying that dishes made in central kitchens for chain restaurants do not fall under this category [3]. - Xibei's founder, Jia Guolong, stated that none of their dishes are pre-prepared according to national regulations [3]. Group 3: Company Performance and Future Outlook - Xibei operates over 370 stores across 62 cities, employing approximately 18,000 staff members, with annual revenues fluctuating between 50 billion to 62 billion from 2020 to mid-2025 [3]. - The company had plans for an IPO in 2026, including strategic investments to improve its equity structure, but is now facing operational pressures and a slowdown in growth [3][4]. - Moving forward, Xibei aims to enhance supply chain transparency and restore brand trust as key priorities for the next 1-2 years [4].