11月26日，知名企业家罗永浩与餐饮品牌西贝的预制菜争议事件再掀波澜。 华与华创始人华杉针对西贝员工涨薪一事发表评论称"西贝是中国餐饮业的天花板，对顾客和员工诚心 诚意做到极致，却被诱入黑白颠倒的网络罗刹国，被人算计"，该言论被部分网友解读为暗指西贝近期 陷入舆论风波系遭遇恶意攻击。 此前9月10日，罗永浩发微博吐槽西贝菜品为预制菜，"实在是太恶心了"。这一说法引发网友广泛关注 与讨论，"罗永浩吐槽西贝"相关内容登上热搜，西贝随即陷入预制菜舆论风波 。 截至目前，华杉未就罗永浩的质疑回应，其社交平台@华杉2009 账号已开启一键防护模式，暂时无法 关注，也无法评论。西贝亦未公开表态。 （文章来源：21世纪经济报道） 该评论很快被罗永浩关注到，他转发该微博后连发三问："谁诱的？谁算计了？你想干什么？"并称"你 要是说不清楚，我就公布录音了"。随后又再发文喊话华杉，明确要求其"在今天下午六点之前公开道 歉"。 ...

值班编辑 | 宝珠 视觉 | 顾芗 11月26日上午，罗永浩在微博置顶发言，要求 华杉在今天下午六点前公开道歉 。 | 罗永浩的十字路口 3 | 采薇借失 | | | --- | --- | --- | | 1-26 00:30 微博轻享版 | 还没死透,求着直按两 | 6 13 4 | | 谁算计了?你想干什么?你要是说? 残忆风 整 | | | | t公布录音了。 /@华杉 2009:西贝是 | 真的是想让西! 你这是没有危机,创造危机啊 | | | 花板,无论对顾客还是对员工,都 11-26 11:13 夹自北索 | | G C | | J极致。被诱入黑白颠倒的网络罗刹即 | | | | 西贝坚持自己的华夏子弟精神,不? 小川方 | 这是姓华的没收到西贝属款吗、出手够狠、2:02 来目浙江 | | | :义立世。 | | | | 11-26 11:13 要自广播 | | 15 6 | | 用歌 G铁粉4 | 1 7 1 1 1 铁路2 | | | 17K ◆ 铁粉3 | -个消费者的心态来说,过去) | | | :世界与你为敌，乱在与华和贾总有 ·育顿观落亲族内心实时 ,全世界与我为敌? | | | | ...

11月24日，针对"西贝与罗永浩事件"，有网友表示，"很多员工受了委屈，企业给员工普遍涨薪，这是 人间温情，为什么还有人喷？ "还有网友也表示，"老板们可以扪心自问，如果遇到这种无妄之灾飞来 横祸，自己能不能做到西贝这种程度？" 对此，11月25日，西贝品牌顾问、华与华创始人华杉发表评论称，"西贝是中国餐饮业的天花板，无论 对顾客还是对员工，都是诚心诚意做到极致。被诱入黑白颠倒的网络罗刹国，被人算计。西贝坚持自己 的华夏子弟精神，不苟且偷生，凭仁义立世。" 随后，11月26日凌晨，罗永浩转发并回怼："谁诱的？谁算计了？你想干什么？你要是说不清楚，我就 公布录音了。" 9月10日，罗永浩发微博吐槽西贝：好久没吃西贝了，今天下飞机跟同事吃了一顿，发现几乎全都是预 制菜，还那么贵，实在是太恶心了。希望国家尽早推动立法，强制饭馆注明是否用了预制菜。随后，这 一说法引发网友广泛关注与讨论，"罗永浩吐槽西贝"相关内容登上热搜，西贝随即陷入预制菜舆论风波 责任编辑：李昂 。 ...

Core Points - The restaurant chain "Xibei" is currently facing public scrutiny over its use of pre-prepared dishes, leading to an official apology and a commitment to rectify nine issues by October 1 [1] - As of September 29, reports indicate that only one out of several Xibei locations has completed the required adjustments, with staff citing delays in receiving necessary ingredients [1] - The founder of Xibei, Jia Guolong, has cleared content from his social media accounts, which has raised concerns about the company's public image [3] Summary of Adjustments - Xibei has announced several corrective measures, including switching all dishes cooked with soybean oil to non-GMO soybean oil [2] - Specific adjustments include: 1. Children's beef braised rice will now be stir-fried in-store 2. Children's beef patties will be made fresh in-store 3. Cod fish strips will be replaced with fresh large yellow croaker, prepared in-store 4. Lamb skewers will be cut, skewered, and grilled fresh in-store 5. Pork chop sauerkraut will use fresh pork ribs instead of semi-finished products, cooked in-store 6. Braised meat in flaky bread will use fresh meat for in-store braising 7. Shredded spicy chicken will use fresh chicken for in-store cooking 8. Oat millet porridge will be freshly cooked in-store with added fresh pumpkin slices [4]

Core Viewpoint - The article discusses the legal risks associated with criticizing pre-prepared food products, questioning whether businesses can successfully sue consumers for negative reviews and what the potential consequences of such actions might be [1] Group 1: Legal Risks - There is a looming legal risk for consumers who publicly criticize businesses, raising concerns about potential lawsuits for defamation [1] - The article explores the possibility of consumers facing legal repercussions, including the need to apologize, pay damages, or even face imprisonment for expressing negative opinions [1] Group 2: Consumer Behavior - The discussion emphasizes the importance of understanding the legal boundaries when expressing dissatisfaction with products and services [1] - It highlights the need for consumers to be aware of the potential consequences of their online comments regarding businesses [1]

Core Viewpoint - Xibei Catering is currently facing public scrutiny regarding its pre-prepared dishes, leading to operational changes in its restaurants [2] Group 1: Operational Changes - On September 14, Xibei announced a nationwide suspension of kitchen tours in its restaurants to ensure normal kitchen operations [2] - Customers and media reporters are temporarily prohibited from entering, filming, or live-streaming in the kitchen areas [2] - Some customers have reported that filming and live-streaming in the restaurant infringes on their portrait rights and affects their dining experience [2] Group 2: Menu Adjustments - Xibei has informed certain locations that the previously launched "Luo Yonghao" set meal has been taken off the menu, although customers can still order individual dishes from the set [2] - A staff member from a Xibei restaurant in Xi'an confirmed the receipt of the notice to suspend kitchen tours and mentioned that the "Luo Yonghao" set meal is currently unavailable [2]

Core Viewpoint - The incident began with a negative dining experience shared online by a prominent figure, which sparked public discourse about the restaurant's pricing and quality, particularly focusing on the sensitive topic of "pre-made dishes" [3][14]. Group 1: Company Response and Public Perception - The response from the restaurant's CEO was perceived as out of touch with internet culture, where emotional expression and public grievances are common [6][11]. - The restaurant has faced ongoing criticism regarding its value proposition, with many customers feeling that the quality does not justify the price, leading to a buildup of negative sentiment over the years [9][11]. - The CEO's suggestion to sue the critic may inadvertently generate more publicity and attention, which could be beneficial for the critic's platform [14]. Group 2: Industry Trends and Consumer Behavior - The topic of pre-made dishes has become a contentious issue, reflecting broader consumer sentiments about convenience versus quality in the food industry [15][16]. - Despite criticisms, the restaurant remains popular among families, indicating a level of trust and safety associated with the brand, which is a crucial competitive advantage [16]. - The restaurant's insistence on not using pre-made dishes may not resonate with public perception, as consumer definitions of quality and value are often subjective and not strictly defined by industry standards [16]. Group 3: Management and Public Relations - The incident highlights a trend where established companies face public relations challenges due to miscommunication or misalignment with consumer expectations [11][18]. - Effective public relations strategies are essential for managing consumer perceptions, especially when facing backlash from social media [18]. - The restaurant's management may need to reassess its approach to public engagement and consumer feedback to avoid further reputational damage [18].

Group 1 - The core of the controversy revolves around the dining experience of Luo Yonghao at Xibei, where he initially expressed satisfaction but later criticized the restaurant on social media, calling the food "disgusting" [1] - Luo Yonghao's dining party consisted of five people who ordered a total of 15 dishes, with a bill of 830 yuan, which Xibei's founder, Jia Guolong, argues is not expensive compared to industry standards [2] - Jia Guolong invites public scrutiny of Xibei's financial records, asserting that the company is compliant and transparent, and challenges the perception that Xibei is overpriced [2] Group 2 - In response to the controversy, Xibei announced the launch of a "Luo Yonghao Menu" across all locations, allowing customers to order dishes that Luo had previously selected, with a satisfaction guarantee [2] - Xibei offers two commitments to customers: a money-back guarantee if the food is not satisfactory and an open invitation to observe the cooking process in the kitchen [2]