西贝品质外卖

Search documents
西贝客流断崖式减少,日损二三百万
Sou Hu Cai Jing· 2025-09-13 09:36
Core Viewpoint - The dispute between Luo Yonghao and Xibei over prepared dishes has escalated, impacting Xibei's business operations and IPO plans for 2026 [2][6]. Group 1: Dispute Details - Luo Yonghao accused Xibei of lying about not having any prepared dishes, stating that there are no national standards yet [2]. - Xibei held an all-staff meeting titled "Xibei's 18,000 Partners vs. Luo Yonghao," emphasizing their stance that they do not offer any prepared dishes [4]. Group 2: Financial Impact - Since the controversy began, Xibei has experienced a significant drop in customer traffic and revenue, with losses of 1 million yuan on September 10 and 11, and an estimated loss of 2 to 3 million yuan on September 12 [6]. - The timing of this dispute is critical as Xibei aims for a high-quality IPO in 2026, with plans for substantial growth from 2023 to 2025 [6]. Group 3: Company Background - Founded in 1988, Xibei started as a small eatery in Inner Mongolia and has grown to over 370 stores across 62 cities, employing around 18,000 people [6]. - In 2023, Xibei achieved a record of over 37.66 million customers and revenue exceeding 6.2 billion yuan [6]. Group 4: Business Diversification - Xibei is exploring diverse business models, including fast food brands like "Jia Guolong Small Pot Beef" and "Jia Guolong Chinese Burger," although some expansion plans have been scaled back [7]. - The takeaway segment has performed well, with "Xibei Quality Takeaway" generating 2 billion yuan in net sales in 2023 [9]. - The retail business, through the "Xibei Kung Fu Cuisine" brand, achieved over 340 million yuan in revenue in 2023, while the children's meal segment saw a 415% revenue increase from 2019 to 2022 [9].