Core Viewpoint - The article discusses the ongoing public dispute between Luo Yonghao and Hua Shan, highlighting the implications for the public relations industry in China, particularly regarding the reputation of Hua Yu Hua Marketing Consulting Co., Ltd. [3][5] Group 1: Background of the Dispute - The conflict began when Hua Shan commented on a salary increase for Xibei employees, which Luo Yonghao perceived as a misrepresentation of the situation, leading to a public confrontation [3][4] - Luo Yonghao's initial response included a threat to release a recording if Hua Shan did not clarify his statements, which generated significant online discussion and speculation [4][5] Group 2: Financial Implications - Hua Yu Hua has been a long-term consultant for Xibei, reportedly earning over 60 million yuan in consulting fees since 2013, with a goal to earn 100 million yuan in the next decade [5] - The high consulting fees and the nature of their public relations strategies have drawn criticism from Luo Yonghao, who labeled the firm as "brand assassins" for their approach [5] Group 3: Industry Impact - The dispute has raised questions about the effectiveness and ethics of public relations practices in China, particularly in how firms manage their reputations and client relationships [3][5] - Luo Yonghao's comments suggest that the future of Hua Yu Hua in the public relations sector may be jeopardized if they do not address the current controversy effectively [3][5]

他在26日16:36发文称：（对抗）其实挺疲劳，打的话浪费时间，牵扯精力又显得不务正业；不打好像 网友和朋友们都不答应，且当日原本有重大年底事件官宣，但因为与华杉之间的插曲，被迫改到27日上 午。 网友苦等之下，华杉没有公开道歉或回应，罗永浩没有公布录音。面对网友"是不是私下接受道歉了"的 疑问，罗永浩在评论区回复称"没有"，并表示会公布录音，但未明确具体时间。 此次矛盾始于华杉在11月25日所发的微博。他转发一则关于"西贝员工回应涨薪500元"的相关词条博文 并配文称：西贝是中国餐饮业的天花板，无论对顾客还是对员工，都是诚心诚意做到极致。被诱入黑白 颠倒的网络罗刹国，被人算计。 双方私下对话"录音"成为此次挑动大众情绪的重要钩子，但会否公开仍存疑。 11月27日，截至发稿，罗永浩个人微博账号置顶内容仍是对华与华营销咨询有限公司董事长华杉的喊 话：26日下午六点之前，如果华杉没有在微博公开道歉，未来中国的市场公关行业应该不会有人再记得 华与华了，只记得罗与华（指罗永浩与华杉之间的对抗）。 11月26日凌晨00:30，罗永浩转发华杉博文并质问："谁诱的？谁算计了？你想干什么？你要是说不清 楚，我就公布录音了。" ...

Core Points - The recent controversy involving Luo Yonghao and the restaurant brand Xibei has resurfaced, particularly regarding a salary increase for Xibei employees, which has drawn attention on social media [1][3] - Hua Shan, founder of marketing consultancy Hua Yu Hua, claimed that Xibei is being "schemed against," leading to further disputes with Luo Yonghao threatening to release recordings if no public apology is made by Hua Shan [1][4] Group 1: Company Background - Xibei has been collaborating with Hua Yu Hua since 2013, with Hua Yu Hua providing significant branding and marketing strategies, including the creation of the "I♥莜" symbol and the simplification of Xibei's menu from over 100 dishes to 44 [4][5] - Hua Yu Hua has charged Xibei over 60 million yuan in consulting fees over the past decade, averaging more than 6 million yuan annually [5] Group 2: Recent Developments - Luo Yonghao previously criticized Xibei for serving mostly pre-packaged dishes, which led to a public backlash against the brand [4] - Hua Shan has not yet responded to Luo Yonghao's accusations, and his social media account has been set to private, preventing further comments [5]

Core Viewpoint - The recent controversy surrounding the salary increase of 500 yuan for Xibei employees has sparked significant attention on social media, with Xibei's brand consultant, Hua Shan, claiming that Xibei is "being plotted against" [1] Group 1: Controversy and Public Response - Hua Shan publicly stated on Weibo that Xibei is "being plotted against" [1] - Luo Yonghao, a prominent figure, responded by questioning who is plotting against Xibei and threatened to release recordings if Hua Shan does not clarify [1][3] - Luo Yonghao later emphasized that the ongoing issues are between him and Hua Shan, not Xibei, and demanded a public apology from Hua Shan by a specified deadline [3] Group 2: Background and Previous Incidents - Hua Shan has previously commented on Xibei's "pre-made dishes" controversy in September, defending Xibei's efforts and criticizing Luo Yonghao's remarks as unfounded [6] - The relationship between Hua Yu Hua and Xibei dates back to 2013, with Hua Yu Hua providing significant branding and marketing strategies for Xibei, including the creation of the "I♥莜" symbol and the simplification of the menu from over 100 dishes to 44 [6][7] - Hua Yu Hua, founded in 2004, specializes in corporate image planning and marketing strategy, with Hua Shan holding 53% of the company [7]

特别声明：以上文章内容仅代表作者本人观点，不代表新浪网观点或立场。如有关于作品内容、版权或其它问 题请于作品发表后的30日内与新浪网联系。 罗永浩直播批西贝预制菜 罗永浩直播批西贝预制菜 #罗永浩 录音#罗永浩直播谈预制菜怒喷西贝!要说口才,还得是罗老师#三分钟视频助燃计划##微博新知# ...

11月26日，知名企业家罗永浩与餐饮品牌西贝的预制菜争议事件再掀波澜。 华与华创始人华杉针对西贝员工涨薪一事发表评论称"西贝是中国餐饮业的天花板，对顾客和员工诚心 诚意做到极致，却被诱入黑白颠倒的网络罗刹国，被人算计"，该言论被部分网友解读为暗指西贝近期 陷入舆论风波系遭遇恶意攻击。 此前9月10日，罗永浩发微博吐槽西贝菜品为预制菜，"实在是太恶心了"。这一说法引发网友广泛关注 与讨论，"罗永浩吐槽西贝"相关内容登上热搜，西贝随即陷入预制菜舆论风波 。 截至目前，华杉未就罗永浩的质疑回应，其社交平台@华杉2009 账号已开启一键防护模式，暂时无法 关注，也无法评论。西贝亦未公开表态。 （文章来源：21世纪经济报道） 该评论很快被罗永浩关注到，他转发该微博后连发三问："谁诱的？谁算计了？你想干什么？"并称"你 要是说不清楚，我就公布录音了"。随后又再发文喊话华杉，明确要求其"在今天下午六点之前公开道 歉"。 ...

Core Viewpoint - The recent controversy involving entrepreneur Luo Yonghao and the restaurant brand Xibei has reignited discussions about the pre-made food industry in China, highlighting issues of consumer rights and public relations within the sector [1][4]. Group 1: Controversy Background - Luo Yonghao criticized Xibei for serving pre-made dishes at high prices, which led to a significant public backlash against the restaurant [5]. - Xibei's founder, Jia Guolong, expressed feeling "hurt" by the criticism and announced intentions to sue Luo Yonghao [5]. - The controversy escalated with Luo emphasizing the importance of consumer rights and Xibei's subsequent decision to open its kitchens for public inspection [5][6]. Group 2: Financial Impact - Following the criticism, Xibei experienced a drastic decline in customer traffic, with daily revenues dropping by 1 million yuan on September 10 and 11, and an estimated decrease of 2 to 3 million yuan on September 12 [6]. - The financial repercussions of the controversy have been significant, affecting Xibei's overall business performance [6]. Group 3: Marketing and Consulting Relationships - Xibei has been working with the marketing consulting firm "Hua Yu Hua" since 2013, which has played a crucial role in its branding and marketing strategies [6]. - The collaboration has been financially substantial, with Hua Yu Hua reportedly receiving over 60 million yuan in consulting fees over ten years, averaging more than 6 million yuan annually [6].

Core Viewpoint - The recent controversy involving entrepreneur Luo Yonghao and the restaurant brand Xibei has reignited discussions about the pre-made food industry and its implications for consumer rights and brand reputation [1][4]. Group 1: Controversy Overview - Luo Yonghao criticized Xibei for serving pre-made dishes at high prices, leading to a public backlash and a significant drop in customer traffic and revenue for Xibei [5]. - Xibei's founder, Jia Guolong, expressed feelings of being unfairly targeted and announced plans to sue Luo Yonghao for defamation [5]. - The marketing consulting firm Huayi Huayi, which has worked with Xibei for a decade, became involved in the dispute, with its founder Huashan defending Xibei and labeling Luo as a "network black mouth" [5][6]. Group 2: Financial Impact - Following the controversy, Xibei experienced a drastic decline in customer traffic, with daily revenue dropping by approximately 1 million yuan on September 10 and 11, and an estimated decrease of 2 to 3 million yuan on September 12 [5]. - The long-term partnership between Xibei and Huayi Huayi has been financially significant, with over 60 million yuan in consulting fees paid over ten years, averaging over 6 million yuan annually [6]. Group 3: Industry Context - The incident highlights the growing scrutiny of the pre-made food sector in China, as consumer awareness and demand for transparency increase [5]. - The controversy reflects broader challenges within the restaurant industry regarding quality perception and consumer rights, particularly in the context of rising operational costs and competitive pressures [5][6].

Core Viewpoint - The recent controversy involving entrepreneur Luo Yonghao and the restaurant brand Xibei has reignited discussions about the pre-made food industry in China, highlighting issues of consumer rights and public relations within the sector [1][4]. Group 1: Controversy Overview - Luo Yonghao criticized Xibei for serving pre-made dishes at high prices, which led to a significant public backlash against the brand [4]. - Xibei's founder, Jia Guolong, expressed feeling "hurt" by the criticism and announced intentions to sue Luo Yonghao [4]. - The controversy resulted in a drastic decline in customer traffic and revenue for Xibei, with daily earnings dropping by 1 million yuan on September 10 and 11, and an expected decrease of 2 to 3 million yuan on September 12 [4]. Group 2: Involvement of Marketing Firm - The marketing consulting firm Huayi Huayi, founded by Hua Shan and Hua Nan, has been working with Xibei since 2013 and has received over 60 million yuan in consulting fees over the past decade [5]. - Hua Shan publicly supported Xibei during the controversy, labeling Luo Yonghao as a "network black mouth," which further escalated the public dispute [4][5]. - Following the backlash, Hua Shan's social media account was set to private, indicating a retreat from public engagement amid the controversy [5].

Core Viewpoint - The recent controversy surrounding the salary increase of 500 yuan for employees at Xibei has sparked significant discussion on social media, particularly involving comments from Hua Shan, the founder of Hua Yu Hua Marketing Consulting [1] Group 1: Company Background - Xibei has been collaborating with Hua Yu Hua since 2013, with Hua Yu Hua serving as its brand consultant [2] - Hua Yu Hua has played a significant role in Xibei's branding and marketing strategies, including the creation of the "I♥Yao" symbol and the simplification of over 100 dishes to 44 [2][3] Group 2: Recent Events - Hua Shan claimed that Xibei is "being plotted against," which led to further disputes, including a response from Luo Yonghao who demanded clarification and threatened to release recordings [2] - The controversy follows a previous incident in September regarding Xibei's "prepared dishes" issue, where Hua Shan defended Xibei's efforts and criticized Luo Yonghao's comments [2] Group 3: Company Structure - Hua Yu Hua was established in 2004 and focuses on corporate image planning and marketing strategy [3] - Hua Shan holds 53% of the shares in Hua Yu Hua, while his brother Hua Nan owns 47% [3]