0:00 21世纪经济报道记者 刘婧汐 广州报道 在闲鱼等二手交易平台上，西贝100元额度的消费券热度较高，有"代结账"订单售出两万余份。 21世纪经济报道记者在广州西贝门店发现，工作日晚高峰时段，店内上座率达到100%，就餐需要排队 10分钟到半小时不等。门店店员向记者表示，近一个月的客流量是逐步提升的，用券顾客和直接支付顾 客大概各占一半。 10月31日，也是西贝消费券使用日期的最后一天，记者观察到有不少消费者选择在店内点满100元的餐 点后打包带走。 菜品降价、发百元消费券、提升服务质量，西贝"预制菜"风波后多措并举，挽回客流初见成效。 ...

来源：新传工坊 2025年9月，西贝预制菜争议与始祖鸟喜马拉雅烟花事件引发广泛社会关注，传媒在两起事件的舆情发 酵中，充分发挥了"信息扩散"与"焦点聚焦"的关键作用。从公关角度看，两起事件的共同点在于均因初 期应对缺位，未能借助传媒及时引导舆论，导致负面信息在无干预状态下快速扩散。 西贝事件中，自9月10日罗永浩通过微博曝光相关问题后，短视频平台率先成为舆情传播核心阵地，抖 音平台相关吐槽视频短时间内播放量突破1亿；随后，主流网络媒体展开深度追踪报道，多平台热搜持 续涌现，其中#西贝道歉#话题阅读量超3亿，使原本单一的产品质疑升级为全民参与的公共讨论。始祖 鸟事件则始于9月19日的烟花表演，9月20日社交媒体便引爆争议，从微博平台数据看，#始祖鸟练手蔡 国强的烟花艺术引争议#话题阅读量在9月20日达到峰值（42971万），讨论量同步飙升至4063条，9月21 日后虽逐步回落，但仍保持较高关注度（9月21日阅读量22960万、讨论量997条），持续的负面曝光对 品牌形象造成严重损害。 在传媒的持续追踪报道下，两起事件的核心争议点逐渐清晰，且均对品牌核心信任体系造成冲击。从公 关应对逻辑看，二者的共同问题是公关回 ...

Core Viewpoint - The article discusses a narrative from the perspective of a 7-year-old child, Mao Mao, who expresses a strong emotional attachment to the restaurant chain Xibei, despite recent negative media coverage. The story highlights the child's insistence on visiting Xibei, reflecting a deeper trust and habit formed over five years of dining there, which the mother ultimately recognizes as valid despite public opinion [1][5]. Group 1 - The article features a story about a 7-year-old child, Mao Mao, who has been eating at Xibei since the age of 2 and is emotionally distressed by his mother's suggestion to avoid the restaurant due to recent news [1][5]. - Mao Mao's mother initially considers not taking him to Xibei after hearing negative comments online, but she later realizes that their dining experience is built on trust and a long-standing relationship [5]. - The narrative has drawn criticism from netizens, who question the effectiveness of Xibei's public relations strategy and express confusion over the company's intentions [1][6]. Group 2 - On September 10, a public figure, Luo Yonghao, criticized Xibei on social media for serving mostly pre-prepared dishes at high prices, calling for legislation to require restaurants to disclose the use of such items [6]. - In response to the criticism, Xibei's representative, Jia Guolong, strongly defended the restaurant's practices, indicating a potential conflict between public perception and the company's operational strategies [7].

Core Insights - The incident involving Luo Yonghao's criticism of Xibei's pre-made dishes highlights a trust crisis in the prepared food sector and inadequate corporate response to public sentiment [3][4] - Xibei's brand trust among middle-class consumers significantly declined, with daily revenue dropping over 3 million yuan during the controversy [1][4] Group 1: Event Overview - The timeline of the incident shows a progression from initial criticism to a full-blown crisis, with Xibei's responses exacerbating the situation [4] - Xibei's attempts to clarify its position and defend its practices were met with further scrutiny, leading to a negative public perception [4][10] Group 2: Missteps in Crisis Management - Xibei's reliance on legal arguments instead of empathetic communication failed to address consumer concerns effectively [5][6] - The founder's emotional responses turned product disputes into personal conflicts, distracting from the core issues consumers cared about [7] - Xibei's defensive actions, such as showcasing receipts and opening kitchens, did not resolve the underlying problems and instead led to more negative revelations [9] - Emphasizing corporate advantages without addressing consumer demands resulted in a disconnect between the brand and its audience [10] Group 3: Effective Crisis Response Strategies - A structured response plan with a three-tiered alert system can help manage crises more effectively [11][12] - The "3A communication principle" emphasizes acknowledgment, apology, and action to rebuild trust [13] - Identifying and addressing core consumer concerns can transform a crisis into an opportunity for positive engagement [16] Group 4: Long-term Trust Restoration - Establishing transparent mechanisms for ingredient sourcing and preparation can enhance consumer trust [18] - A unified communication strategy with designated spokespersons can prevent emotional responses from leadership [19] - Conducting thorough post-crisis reviews can help organizations learn and improve future responses [20] Group 5: Industry Implications - The incident underscores the importance of transparency in the prepared food industry, advocating for clear labeling and consumer education [33] - Building industry standards collaboratively can enhance trust and accountability among brands [35] - Trust is a vital intangible asset for brands, necessitating ongoing efforts to maintain and restore it [36][37]

Core Viewpoint - The outdoor brand Arc'teryx faced significant backlash for hosting a fireworks event in the ecologically fragile Tibetan Plateau, leading to public outrage and a sharp decline in its parent company Anta's stock price, resulting in a loss of over 100 billion yuan in a single day [5][7]. Group 1: Public Reaction and Consequences - The public response to the fireworks event was overwhelmingly negative, with strong condemnation from individuals and local authorities launching investigations [5][7]. - The incident resulted in a dramatic drop in Anta's stock price, reflecting the financial repercussions of the public relations disaster [7]. Group 2: Environmental Concerns - The fireworks display was criticized for its potential long-term ecological damage, including the release of heavy metals and acid gases that degrade slowly in the high-altitude environment, potentially affecting soil and water quality for over five years [20]. - The event contradicted Arc'teryx's stated commitment to environmental sustainability, as the brand promotes itself as eco-friendly while engaging in activities that harm the environment [9][13][20]. Group 3: Consumer Backlash - Consumers who identify as environmentally conscious felt betrayed by Arc'teryx's actions, as they often engage in eco-friendly practices such as cleaning up litter during outdoor activities [23][30]. - The disconnect between the brand's environmental messaging and its actions led to a perception of hypocrisy, damaging consumer trust and loyalty [30][56]. Group 4: Brand Identity and Market Position - Arc'teryx's brand identity is closely tied to environmental stewardship, which is a fundamental aspect of its market positioning and pricing strategy [44][49]. - The brand's high prices are justified by its commitment to sustainability and quality, but the recent incident undermines this narrative, risking consumer perception and brand integrity [52][56].

Core Viewpoint - Luo Yonghao, a prominent figure in the Chinese internet, has successfully revived his public influence through his involvement in the Xibei pre-made food controversy, showcasing his idealistic persona as a "simple and just" fighter for fairness [1][34]. Group 1: Public Influence and Social Media - Luo Yonghao's public image has seen a resurgence, with over 90% of the public supporting him during the Xibei incident, leading to a 50% increase in his Weibo followers, adding 355,000 new fans from October 10 to 17 [2][34]. - The Xibei incident has reintroduced Luo to the public eye, transforming him from a controversial figure to a more accepted persona, as he expressed gratitude for the support he received [2][34]. Group 2: Career Evolution and Media Engagement - Over the past two decades, Luo has continuously engaged with various media forms, from being a teacher to a tech entrepreneur, and now a podcaster, adapting to the changing landscape of public discourse [4][16]. - Luo's career has been marked by a series of controversies and public debates, including his confrontations with figures like Wang Ziru, which have solidified his reputation as a combative and outspoken personality [12][20]. Group 3: Idealism and Public Perception - Luo's idealistic image has faced scrutiny, particularly during the Smartisan phone era, where quality issues led to doubts about his commitment to his ideals, prompting some to label him as a self-serving individual [20][22]. - Despite criticisms, Luo maintains a "knight-like" persona, advocating for fairness and justice, as evidenced by his past actions against brands like Siemens and his recent support for individuals like Dong Yuhui [22][25]. Group 4: Current Challenges and Future Directions - Luo faces challenges in adapting to a more rationalized internet environment, where his previous methods of engagement may not resonate as strongly with the current audience [30][31]. - The recent Xibei incident has allowed Luo to reconnect with a younger audience, demonstrating his ability to remain relevant in the evolving landscape of public discourse [34][36].

Core Viewpoint - The article discusses the ongoing issues with student meal quality and safety in Shanghai, highlighting parents' frustrations and the potential for companies like Xibei to take over the student meal service due to dissatisfaction with current offerings [6][41]. Group 1: Current Issues with Student Meals - Recent complaints from parents in Shanghai about the quality of student meals, specifically incidents of spoiled food [12][44]. - The introduction of a meal system where students receive either A or B meals, with a price point of 15 to 18 yuan, which parents initially welcomed but has since led to dissatisfaction due to poor quality [22][23]. - Parents express a preference for Xibei's pre-packaged meals over the current student meals, indicating a significant decline in meal quality [34][40]. Group 2: Safety Concerns - Reports of food safety issues, including a batch of shrimp and egg dishes that were found to be spoiled, raising concerns about the overall safety of the meals provided [44][50]. - The supplier, identified as a company serving over 500 schools and providing around 500,000 meals daily, has faced scrutiny for not ensuring food safety despite high profit margins [47][52]. - Parents demand basic safety and palatability in meals, emphasizing that the current offerings fail to meet these standards [58][60]. Group 3: Broader Implications - The article notes that the problems with student meals are not isolated to Shanghai, with similar issues reported in other regions, indicating a systemic problem in student meal provision across China [64][67]. - The article suggests that the lack of accountability and transparency in the food supply chain contributes to ongoing issues, with schools and suppliers failing to prioritize student health [76][79]. - Recommendations for improving student meals include increasing transparency in the procurement process and allowing for competition among suppliers to enhance meal quality [83][85].

Core Viewpoint - The incident involving Luo Yonghao and Xibei has escalated from a personal complaint about pre-made dishes to a significant public relations crisis for the restaurant industry, highlighting issues of transparency and consumer rights in the food sector [5][7][31]. Summary by Sections Incident Overview - On September 10, Luo Yonghao criticized Xibei's use of pre-made dishes on social media, leading to a public backlash and a series of confrontations between him and Xibei's founder, Jia Guolong [5][8]. - The conflict intensified with Jia's initial strong response and subsequent apology, which was later retracted, further complicating the situation [5][11]. Public Reaction and Industry Impact - The public's reaction has been polarized, with many consumers supporting Luo Yonghao's stance on pre-made dishes, while several restaurant owners have rallied behind Xibei [13][14]. - A survey indicated that over 80% of respondents support mandatory labeling of pre-made dishes, reflecting a growing demand for transparency in the food industry [13]. Business and Legal Implications - Luo Yonghao's actions have been interpreted by some, including his former investor Zheng Gang, as a strategy to regain public attention and drive commercial interests, with significant increases in his online engagement metrics following the incident [15][16]. - Zheng Gang has publicly criticized Luo for exploiting the situation for personal gain while neglecting the rights of investors during his own business ventures [19][21]. Regulatory Developments - The incident has prompted discussions about food safety standards, with the National Health Commission advancing a draft for national standards on pre-made food safety, which Luo has welcomed as a positive outcome [29][30]. - Xibei has announced measures to enhance transparency, including opening its kitchens for public inspection and committing to using non-GMO soybean oil in its dishes [13][30]. Conclusion - The unfolding drama has the potential to catalyze a transformation in the restaurant industry, pushing it towards greater transparency and accountability, as evidenced by Xibei's commitment to change and the broader regulatory environment [31].

Core Viewpoint - The article discusses the character and actions of Luo Yonghao, emphasizing his decision to withdraw from a legal battle against Xibei's founder to protect the livelihoods of nearly 20,000 employees, showcasing his altruistic nature and moral integrity [2][5][38]. Group 1: Character and Actions of Luo Yonghao - Luo Yonghao is portrayed as a strong and principled individual who has previously taken bold actions against large corporations, demonstrating his willingness to fight for consumer rights [4][19]. - His decision to step back from the lawsuit against Xibei is framed as a strategic choice rooted in compassion rather than fear, highlighting his concern for the employees affected by the conflict [6][38]. - The article emphasizes that true strength lies in knowing when to hold back, which Luo Yonghao exemplifies through his actions [7][8]. Group 2: Consumer Advocacy and Trust - Luo Yonghao's advocacy is characterized by a focus on consumer interests rather than personal gain, which has garnered public support for his initiatives [10][11]. - He has committed to continuing legal support for consumers and monitoring the situation at Xibei, indicating his ongoing dedication to consumer rights [11][12]. - The article notes that Luo Yonghao's ability to repay 800 million in debt is attributed to the trust he has built with consumers through his consistent and genuine actions [23][32]. Group 3: Societal Implications - The article suggests that individuals like Luo Yonghao, who are willing to stand up against injustices, are rare and essential for societal progress [34][35]. - It highlights the importance of having outspoken individuals in society to challenge complacency and corporate negligence, which can lead to a more accountable business environment [34][36]. - The narrative concludes that true wealth is measured not in financial terms but in the trust and respect earned from others [41].

Core Viewpoint - The conflict between Xibei and Luo Yonghao escalated into a public dispute over food quality and consumer rights, highlighting issues in the restaurant industry regarding transparency and consumer trust [1][2][17]. Group 1: Incident Overview - Luo Yonghao criticized Xibei for using pre-prepared dishes, claiming they were overpriced and of poor quality, which sparked significant public interest and debate [2][3]. - Xibei's founder, Jia Guolong, responded by denying the use of pre-prepared dishes and threatened legal action against Luo Yonghao for damaging the company's reputation [2][3]. - In an effort to prove their commitment to transparency, Xibei announced that all kitchens would be open for public inspection and introduced a special menu for consumers to taste their dishes [2][3]. Group 2: Public Reaction and Media Coverage - Media investigations revealed that Xibei's children's meals included frozen ingredients, raising further consumer concerns about food quality and safety [3][11]. - The public's reaction was largely negative, with many questioning Xibei's practices and expressing dissatisfaction with the quality of their meals [3][11]. - Xibei's official communications included an apology and a commitment to improve, but the damage to their reputation was significant, leading to a reported drop in daily revenue by over 2 million yuan [15][17]. Group 3: Industry Implications - The incident reflects broader issues in the restaurant industry regarding the use of pre-prepared foods and the lack of clear regulations on food labeling, which can mislead consumers [14][19]. - The upcoming national standards for pre-prepared foods may provide clarity and enforce transparency in the industry, potentially reshaping consumer expectations and restaurant practices [14][19]. - The contrasting public perception of Xibei and other brands like Mixue Ice City illustrates the importance of aligning product quality with consumer expectations, especially in a price-sensitive market [15][16].