西贝餐饮集团创始人贾国龙的微博账号近日晚解除封禁，2月3日晚，转发西贝官方微博发布的视频，内 容是：西贝的有机西兰花为什么是速冻的？ 责任编辑：王翔 西贝餐饮集团创始人贾国龙的微博账号近日晚解除封禁，2月3日晚，转发西贝官方微博发布的视频，内 容是：西贝的有机西兰花为什么是速冻的？ 1月16日，贾国龙在微博发言称，当晚10点将就罗永浩对西贝的相关言论进行全面回应，并要求罗永浩 就冷冻有机西兰花一事进行道歉与赔偿。随后，罗永浩加入论战。1月16日当晚，罗永浩和贾国龙微博 双双被禁言。 近日，贾国龙在接受采访时表示，将回归一线、聚焦主业，不再打造个人IP。 1月16日，贾国龙在微博发言称，当晚10点将就罗永浩对西贝的相关言论进行全面回应，并要求罗永浩 就冷冻有机西兰花一事进行道歉与赔偿。随后，罗永浩加入论战。1月16日当晚，罗永浩和贾国龙微博 双双被禁言。 近日，贾国龙在接受采访时表示，将回归一线、聚焦主业，不再打造个人IP。 责任编辑：王翔 ...

Core Viewpoint - The company, Xibei, is expected to incur a cumulative loss exceeding 600 million yuan from September 2025 to March 2026, leading to the closure of 102 stores, which represents 30% of its total outlets [2][3]. Group 1: Company Performance and Challenges - Xibei has been the top revenue-generating company in the Chinese cuisine sector for eleven consecutive years, serving approximately 70 million customers annually [6]. - The company is facing significant public relations challenges, including online defamation and misinformation regarding its food quality and practices, which have adversely affected its reputation [6][7]. - The closure of the 102 stores will be completed in the first quarter, with the company ensuring that all departing employees will receive their full wages and that customer prepaid cards can be used at other locations or refunded [3][6]. Group 2: Industry Impact - The recent "pre-prepared food controversy" surrounding Xibei has not only harmed the company but has also negatively impacted the broader restaurant industry, leading to a decline in performance for various other restaurant brands, with revenue drops ranging from 9% to 20% [7]. - The controversy has raised consumer sensitivity regarding whether dishes at restaurants are pre-prepared, affecting overall trust in the dining sector [7].

Group 1 - The company expects a cumulative loss of over 600 million yuan from September 2025 to March 2026 [1][5] - The company plans to close 102 stores nationwide in the first quarter, which accounts for 30% of its total stores [1][5] - The CEO expressed that over 17,000 employees have made significant efforts over the past 125 days [1][5] Group 2 - Xibei Catering Group is the largest chain restaurant in Inner Mongolia, founded in 1988 [4][8] - The company has ranked first in revenue in the Chinese dining sector (excluding hot pot) for eleven consecutive years [4][8] - The CEO addressed public criticism regarding the company's products, clarifying that the 21 yuan steamed bun is an outdated product and has been removed from the menu [4][8] - The company has faced significant backlash due to rumors and misinformation, which have adversely affected not only Xibei but also the broader social and economic environment [4][8] - Following the "pre-made dish controversy," consumers have become more sensitive to whether dishes at various restaurants are pre-made, leading to a decline in performance for several other restaurant brands, with revenue drops ranging from 9% to 20% [4][8]

Group 1 - The company expects a cumulative loss exceeding 600 million yuan from September 2025 to March 2026, with plans to close 102 stores, accounting for 30% of its total outlets [1][2] - All employees affected by the store closures will receive their full salaries, and customer stored-value cards will remain usable at other locations, with options for immediate refunds [2] - The company has faced significant public scrutiny and backlash, particularly regarding its products and practices, which has led to a broader impact on the restaurant industry, with other brands experiencing revenue declines of 9% to 20% [4] Group 2 - The company, founded in 1988, is the largest chain restaurant in Inner Mongolia and has ranked first in revenue in the Chinese casual dining sector for eleven consecutive years [4] - The recent controversy surrounding the company has raised consumer sensitivity towards pre-prepared dishes across the restaurant industry, affecting various brands [4] - The CEO has expressed that the negative publicity has not only harmed the company but also had adverse effects on societal and economic conditions, as well as the online environment [4]