Industry Dynamics - In the first five months, the retail sales of tobacco and alcohol reached 278.7 billion yuan, with a year-on-year growth of 6.7% [4] - In May, China's beer export volume increased by 52.9% year-on-year, totaling 78.41 million liters, while the export value rose by 59.6% to 406.94 million yuan [4] - During the "618" shopping festival, Meituan's flash purchase platform reported a more than tenfold increase in white liquor sales compared to the same period last year [5] - The 2025 Sichuan International Wine Expo opened, featuring over 100 renowned wine companies from more than 10 countries [5] - Three companies, including Wuliangye, Shede, and Budweiser, were selected as advanced intelligent factories in Sichuan for 2025 [5] - Chengdu's ecological environment bureau issued "15 measures" to support the high-quality development of the liquor industry [6] Company Dynamics - Kweichow Moutai won the "Investor Relations Management Tianma Award" for its outstanding practices and shareholder returns [7] - Wuliangye issued a consumer notice clarifying that it has never sold a product called "Light Bottle Eighth Generation Wuliangye," which violates food safety laws [7] - Wuliangye's new smart packaging project is expected to enter trial production by the end of this year, with an estimated annual sales of over 3 billion yuan [8] - Jian Nan Chun's second phase of the Grand Tang National Liquor Ecological Park began production, adding 30,000 tons of quality raw liquor capacity and creating 3,000 jobs [9] - Zhujiang Beer announced a leadership change, with Huang Wensheng appointed as the new chairman [9] - Zhangyu Cabernet N188 won the highest award at the Decanter World Wine Awards, marking a significant achievement for Chinese wine [9]

Core Viewpoint - Zhangyu A plans to repurchase 10-15 million B shares using no more than 100 million yuan of its own funds, with a maximum repurchase price of 11.50 HKD per share, aiming to enhance earnings per share and maintain company value [1] Summary by Sections Repurchase Plan - The repurchase will account for approximately 1.49% to 2.23% of the total share capital and about 4.72% to 7.08% of B shares [1] - The repurchase period is set for 12 months following the approval of the shareholders' meeting, and the purchased shares will be canceled to reduce capital [1] Market Response - The decision to repurchase shares is seen as a response to market calls and aims to alleviate concerns regarding the marginalization of B shares, which have been trading at a significant discount compared to A shares and the company's intrinsic value [1] Financial Performance - Zhangyu reported a disappointing performance in 2024, with revenue declining by 25.26% and net profit decreasing by 42.68% [1] - The management acknowledged the reality of the performance decline during the shareholders' meeting on May 23, 2024 [1] External Factors Affecting Performance - Three external factors contributing to the decline include: 1. A "cliff-like" drop in consumer sentiment, leading to reduced spending on wine [2] 2. A long-term shrinkage in consumption scenarios for wine compared to other alcoholic beverages [2] 3. A significant weakening of channel driving power due to price inversions in the white wine market, affecting wine distributors [2] Internal Challenges - Internal challenges include: 1. Lack of product innovation translating into repeat purchases 2. Ineffective channel transformation and slow development of new channels 3. Insufficient marketing effectiveness, with advertising and promotional expenses around 500 million yuan, significantly lower than leading white wine brands [2] Strategic Focus for 2025 - Zhangyu's management outlined five strategic focuses for 2025: 1. Breakthroughs in local markets, targeting specific cities for different wine products [3] 2. Enhancing marketing capabilities and consumer cultivation [4] 3. Greater innovation in product categories [4] 4. A "taste revolution" to develop wines suited to Chinese consumers, moving away from European taste dependencies [4] 5. Embracing new retail partnerships with major retailers to improve supply chain responsiveness [5] Industry Context - The company is navigating through a challenging period in the industry, and its ability to counteract the downward trend will be crucial for assessing the effectiveness of its transformation efforts [6]

2025年5月23日，烟台张裕葡萄酿酒股份有限公司（以下简称" 张裕A "）在公司会议室召开股东大会投 资者交流活动，董事长周洪江、董事兼总经理孙健等多位高管出席，与参会投资者就公司业绩、市场形 势、未来规划等问题进行了深入交流。 业绩归因：内外因交织致去年业绩不佳 对于去年业绩不佳，张裕A总经理孙健指出，主要存在三大外因和三大内因。外因方面，消费形势"断 崖式"不友好，消费者在 葡萄酒 消费上趋于保守；消费场景"断崖式"萎缩，与五年前相比，葡萄酒消费 场景大幅下降；渠道推动力"断崖式"减弱， 白酒 价格倒挂导致经销商压力传导至葡萄酒领域。内因方 面，产品创新不足，未能充分满足消费者口感需求；渠道创新不足，应对渠道变化能力有限；营销作为 有限，销售费用投入不足且使用效率不高。 市场形势：行业下行压力大 孙健通过三组数据对今年市场形势进行分析。从去年年报看，10家葡萄酒上市公司合计营收45亿元，净 利润1.8亿元，虽较2022年亏损情况收窄，但部分头部企业过去十年累计亏损严重。从一季度报看，已 公布季报的5家公司葡萄酒业务销售额体量低，按一季度占全年3成保守估计，全年营收将下降19%。同 时，行业下滑严重，77 ...

证券代码：000869\200869 证券简称：张裕Ａ\张裕 B 烟台张裕葡萄酿酒股份有限公司投资者关系活动记录表 | 投资者关系活动 | □特定对象调研□分析师会议 | | | | --- | --- | --- | --- | | 类别 | □媒体采访□业绩说明会 | | | | | □新闻发布会□路演活动 | | | | | □现场参观 | | | | | √其他（股东大会投资者交流） | | | | 参与单位名称及 | 参加股东大会现场会议的全部投资者 | | | | 人员姓名 | | | | | 时间 | 年 月 上午 2025 5 10:00~12:00 | 23 | 日 | | 地点 | 本公司会议室 | | | | 上市公司接待人 | 董事长周洪江先生、董事兼总经理孙健先生、董事兼副总经理 | | | | 员姓名 | 李记明先生、副总经理姜华先生、董事兼副总经理及董事会秘 | | | | | 书姜建勋先生；总经理助理刘世禄先生；监事于锦凤女士。 | | | | | 孙健（烟台张裕葡萄酿酒股份有限公司总经理） 各位股东、各位基金经理、各位分析师，包括我们的律师 | | | | | 朋友，大家上午 ...

Core Viewpoint - Zhangyu, a century-old wine company, is facing significant challenges with a sharp decline in revenue and net profit for 2024, raising concerns about its performance in offline retail channels [1][5][4]. Group 1: Company Performance - In 2024, Zhangyu reported a revenue of 3.277 billion yuan, a decrease of 25.26% year-on-year, and a net profit of 305 million yuan, down 42.68%, marking a new low in recent years [5]. - The company's core products, wine and brandy, experienced substantial declines, with wine sales down 12.22% and revenue down 22.32%, while brandy sales plummeted 31.56% with revenue dropping 35.8% [5]. - The company's sales expense ratio reached a near ten-year high of 30.91%, indicating high costs without corresponding revenue growth [6]. Group 2: Inventory and Operational Efficiency - Zhangyu's inventory reached 2.904 billion yuan, a 5% increase year-on-year, with inventory turnover days soaring to 732.8 days, the highest in nearly a decade [6]. - The company is struggling to meet its ambitious revenue targets, with a goal of at least 3.4 billion yuan for 2025, reflecting limited confidence in short-term market recovery [6]. Group 3: Market Position and Competition - The Chinese wine industry is facing a downturn, with market size shrinking from 53.4 billion yuan in 2019 to 15.9 billion yuan in 2024, highlighting the challenges Zhangyu faces [7]. - The termination of anti-dumping measures on Australian wine has led to a 13.6% increase in import volume and a 37.2% increase in import value, intensifying competition for domestic brands [7]. Group 4: Management and Strategy - Zhangyu's management has implemented a stock incentive plan, which has drawn criticism from investors due to the disconnect between management rewards and the company's poor performance [7]. - To attract younger consumers, Zhangyu launched a low-alcohol sparkling wine "Xiao Tao," which has seen limited success in a highly competitive market [9].

来的市场发展空间，公司也将坚定不移地聚焦主业心无旁骛地谋 求发展。 3、2024 年公司高层表示，海外酒庄的年销售额已经接近 6 个亿，未来规划做到 10 亿是指日可待的。但 2024 年公司海 外销售不升反降，请问是什么原因？10 亿目标是否有具体时 间规划？ 投资者您好！公司仍然认为海外酒庄实现 10 亿营收是完全 可能的，目前这些酒庄的生产经营也受到全球 行业发展的调整 周期影响。相信通过继续做好它们本国和其它国际市场、尤其是 加大做好中国市场的销售，会取得较好的发展。 证券代码： 000869\200869 证券简称：张裕Ａ\张裕 B 烟台张裕葡萄酿酒股份有限公司投资者关系活动记录表 | 投资者关系活动 | □特定对象调研 □ 分析师会议 | | | --- | --- | --- | | 类别 | □ 媒体采访 √ 业绩说明会 | | | | 新闻发布会 路演活动 □ □ | | | | □ 现场参观 | | | | □ 其他 （请文字说明其他活动内容） | | | 参与单位名称及 | 投资者网上提问 | | | 人员姓名 | | | | 时间 | 2025 年 月 15 日 (周四) 下午 15: ...