Core Insights - The "Le Shang Shanghai" cultural consumption vouchers have significantly increased audience engagement and ticket sales for various performances in Shanghai, with over 296,000 vouchers issued in the first round, achieving a funding leverage ratio of 1:3.25 [1][10] - The second round of vouchers is set to launch, with popular performances from the Shanghai Dramatic Arts Center included, indicating a shift in audience purchasing habits towards online platforms [2][3] - The vouchers have effectively stimulated ticket sales across different genres, with a notable increase in attendance for both popular and less popular shows, promoting a more diverse performance market [4][9] Summary by Category Vouchers and Audience Engagement - The first round of "Le Shang Shanghai" vouchers led to a 4-fold increase in new users on the Shanghai performance ticketing platform "Yingji," with 55% of new users purchasing drama tickets [3][4] - The highest redemption rate was for the "500 off 200" voucher, which accounted for approximately 33% of all redemptions, indicating its popularity among consumers [4][10] Performance Sales and Trends - The vouchers have driven significant sales growth for various performances, with 44% of orders during the first round being made using vouchers, and nearly 50% of these orders being redeemed on the same day [4][10] - Popular shows like the musical "Les Misérables" and the ballet "Pirates" saw immediate sell-outs upon ticket release, demonstrating the vouchers' impact on high-demand events [10][11] Consumer Behavior and Feedback - Audience members have expressed a preference for immediate discounts at the time of ticket purchase, suggesting a desire for more streamlined and user-friendly voucher systems [7][8] - The cultural consumption vouchers have not only increased ticket sales but also enhanced the overall enthusiasm for attending performances, with many consumers actively seeking out shows to utilize their vouchers [6][12]