Core Insights - The "Le Shang Shanghai" cultural consumption vouchers have significantly increased audience engagement and ticket sales for various performances in Shanghai, with over 296,000 vouchers issued in the first round, achieving a funding leverage ratio of 1:3.25 [1][10] - The second round of vouchers is set to launch, with popular performances from the Shanghai Dramatic Arts Center included, indicating a shift in audience purchasing habits towards online platforms [2][3] - The vouchers have effectively stimulated ticket sales across different genres, with a notable increase in attendance for both popular and less popular shows, promoting a more diverse performance market [4][9] Summary by Category Vouchers and Audience Engagement - The first round of "Le Shang Shanghai" vouchers led to a 4-fold increase in new users on the Shanghai performance ticketing platform "Yingji," with 55% of new users purchasing drama tickets [3][4] - The highest redemption rate was for the "500 off 200" voucher, which accounted for approximately 33% of all redemptions, indicating its popularity among consumers [4][10] Performance Sales and Trends - The vouchers have driven significant sales growth for various performances, with 44% of orders during the first round being made using vouchers, and nearly 50% of these orders being redeemed on the same day [4][10] - Popular shows like the musical "Les Misérables" and the ballet "Pirates" saw immediate sell-outs upon ticket release, demonstrating the vouchers' impact on high-demand events [10][11] Consumer Behavior and Feedback - Audience members have expressed a preference for immediate discounts at the time of ticket purchase, suggesting a desire for more streamlined and user-friendly voucher systems [7][8] - The cultural consumption vouchers have not only increased ticket sales but also enhanced the overall enthusiasm for attending performances, with many consumers actively seeking out shows to utilize their vouchers [6][12]

Core Points - The "Le Shang Shanghai" cultural consumption vouchers will be distributed to audiences nationwide from August 15 to October 11, 2025, in two rounds [1] - The vouchers are applicable for various performance types, excluding concerts, and cover a range of ticket price reductions [1] - The distribution method is "first come, first served," with specific times for voucher collection [1][2] Summary by Category Voucher Distribution - The first round of vouchers will be available from August 15 to September 13, 2025, and the second round from September 19 to October 11, 2025 [1] - The performances eligible for the vouchers include dramas, operas, dance dramas, puppet shows, acrobatics, concerts, musicals, traditional operas, live house events, stand-up comedy, immersive performances, and esports competitions [1] Voucher Details - The vouchers are structured in five tiers: - Spend 100 yuan to get 30 yuan off - Spend 300 yuan to get 100 yuan off - Spend 500 yuan to get 200 yuan off - Spend 800 yuan to get 300 yuan off - Spend 1000 yuan to get 400 yuan off [1] - Each consumer can only claim one voucher per distribution platform during the first round, with further details for the second round to be announced later [2] Collection Process - Vouchers can be claimed through the "Yunshangfu" app and the "Alipay" app, as well as through a WeChat mini-program [1]