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带新朋友,奔赴进博之约!“全勤生”斐济的新故事→
Sou Hu Cai Jing· 2025-11-09 15:33
(央视财经《经济信息联播》)第八届中国国际进口博览会汇聚155个国家、地区及国际组织参展,其 中既有初来乍到的新面孔,更有如约而至的老朋友。作为连续八年参展的"全勤生",南太平洋岛国斐济 今年也再次来到上海,带着新朋友奔赴进博之约。 不管是象征着斐济文化的Kava仪式,还是第一次在中国市场亮相的Bula咖啡,都有很多人前来品尝体 验。阿佩尼撒在展台边忙前忙后,对他来说,这不仅是一项工作,更是为远在万里之外的家乡尽一份 力。 斐济展台工作人员 阿佩尼撒:今天已经有126个人来(尝过咖啡)了。我们把斐济的产品从家乡带到中 国,为斐济的产品提供了更多机会,被全世界了解,再进入更大的市场。 虽然是第一次来进博会,斐济小伙阿佩尼撒却像是一名展会的老熟人,介绍起产品头头是道,很难听出 他的中文才学了一年。 阿佩尼撒之所以能够来到中国,是借着山东聊城大学针对太平洋岛国留学生的专项计划,一年来,他对 中国的了解多了不少。而在几个月前,作为进博会"全勤生"的斐济开始筹备布展工作,今年,他们特别 安排几名在华留学生一起参与,阿佩尼撒很幸运地成为了其中之一。 过去几届进博会中,斐济推出了不少特色产品,从老少皆宜的诺丽果汁、诺力香皂 ...
超越商业的价值追求:艾多美中国五年发展启示
Hua Xia Shi Bao· 2025-10-28 10:23
Core Insights - The article highlights the successful five-year journey of Atomy (China), showcasing its business growth and commitment to social responsibility [1][14] - Atomy has invested nearly 60 million yuan in public welfare since entering the Chinese market in 2017, demonstrating a strong commitment to social contributions [1][3] Group 1: Social Responsibility Initiatives - Atomy's public welfare efforts are systematic and continuous, with notable support for the "Smile Action" project, which provides free surgeries for children with cleft lips and palates [3][4] - The "Smile Action" project has helped over 200 children receive corrective surgeries, improving their physical and psychological well-being [3] - The "Guarding the Health of Girls" project addresses menstrual poverty for adolescent girls in remote areas, donating sanitary products to thousands [4] Group 2: Unique Business Philosophy - Atomy integrates business operations with social responsibility, guided by a philosophy that values human dignity and unconditional care [6] - The company promotes a flat management structure and emphasizes work-life balance, contributing to its recognition as a top workplace in Asia [6] - Atomy's training platform, Success Academy, has trained 50,000 distributors, enhancing customer loyalty [6] Group 3: Quality Control and Market Trust - Atomy adheres to the principle of "absolute quality and absolute price," which has earned consumer trust through high-quality products at competitive prices [8] - The company has established a rigorous quality control system, exemplified by its collaboration with the Korea Atomic Energy Research Institute for product development [8] Group 4: Innovation-Driven Development - Atomy plans to innovate through live streaming and digital investments, including the introduction of an "AI Community Manager" for personalized member services [10] - The company aims to expand into small appliances and health food sectors, leveraging China's manufacturing advantages [10] Group 5: Future Development Plans - Atomy aims to become one of the top taxpayers in Shandong province and plans to expand its membership and sales over the next three to five years [12] - The company is constructing a 12,000 square meter brand research center to enhance brand experience and product innovation [12] - Atomy will continue to invest in social responsibility initiatives in education, environmental protection, and explore carbon neutrality [12] Group 6: Insights on Localization - Atomy's experience in China illustrates the importance of integrating values and innovation in the localization process for foreign enterprises [14] - The company emphasizes a long-term commitment to social responsibility as part of its core strategy, aiming for sustainable growth in the Chinese market [14][16]