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华鑫证券:白酒底部布局 关注传统消费新饮品
Zhi Tong Cai Jing· 2025-06-09 06:00
Group 1: White Wine Sector - The recent regulation prohibits alcohol in official dining, impacting market sentiment and causing a pullback in the white wine sector [2] - The white wine industry is expected to continue its bottoming trend, with overall business demand under pressure and banquet demand showing divergence [2][3] - Companies are actively reducing burdens on channels, and inventory is being steadily digested; the overall valuation of the sector is low, with increased buybacks and dividends from wine companies [2] Group 2: Consumer Goods Sector - Traditional consumer companies are benefiting from high-potential channels like membership systems and snack wholesale, showing resilience in performance [3] - New product launches in the beverage sector include health-oriented drinks, with companies like Guyue Longshan and Liziyuan targeting younger demographics and aiming for significant sales [2][3] - The demand side is experiencing structural opportunities due to policies supporting domestic demand, evolving consumer preferences, and technological innovations [3]