王老吉品牌大战从国内打到海外市场。 "王老吉"商标大战硝烟再起。10月10日，加多宝集团突然发布声明，声称拥有王老吉海外商标所有权。而此前9月30日，广州王老吉大健康产业有限公司 （下称"王老吉大健康公司"）则指责加多宝属于恶意抢注，双方围绕海外商标归属展开新一轮攻防战。 从声明来看，双方对于海外王老吉商标归属各执一词。在今日发布的声明中，加多宝集团称20世纪90年代从王老吉后人手中取得凉茶秘方及海外王老吉商标 使用权，并在2000年代合法取得海外王老吉商标所有权，已经在全球60个主要国家和地区注册了王老吉商标，并称近期市场流传的海外"王老吉"品牌权益的 相关言论不实，将采取法律手段保护权益。 广东省食品安全保障促进会副会长朱丹蓬告诉第一财经记者，目前来看，本轮品牌攻防战中出海较早的加多宝优势更明显一些。虽不清楚加多宝在海外市场 的销售规模，但王老吉品牌在海外市场影响力较大，双方肯定还会围绕品牌持续博弈，后续进展仍有待进一步观望。 而在9月30日发布的公告中，王老吉大健康公司则称王老吉商标所有人为广州白云山医药集团股份有限公司（下称 广药集团），并表示已在全球100多个国 家和地区完成"王老吉""WALOVI ...

郁江之畔，北回归线之南。晨间的桂东南小城横州，当日照洒向田埂，温润的水汽升腾而起，一畦畦的茉莉便醒了。随风轻颤的绿枝上，昨 日还紧抱着的蓓蕾，在晨光中微微张开了口。 这是广西横州市的秋日光景。近20万亩茉莉织就的花海，把整座城浸在清幽的甜香里。风过时，阵阵花香混着泥土气息，轻轻拂过鼻尖。 图为绽放的茉莉花。新华社发 大大小小的茶园之中，中华茉莉园是欣赏茉莉花海景观的绝佳地方。极目望去，万亩花海，碧绿连天，朵朵洁白的茉莉花点缀于绿叶之中。 游客们蹲在垄边细看，摘下几朵戴在头上，或采集鲜花，走到近旁歇脚的廊桥上，与当地姑娘一起体验制作茉莉花绣球、花环的乐趣。 经过分拣的花苞，被成筐地送进茶厂。几窨几烘，才能让花香逐渐与茶叶相融。一个"窨"字，便说明了制作茉莉花茶的工序之独特。 "做法是让茉莉花和茶叶混在一起，让花香吸附到茶叶上，类似于熏染香气，这需要一定的时间，得有耐心。"广西横县清雷茶业有限公司生 产厂长王建权说。如今，在数智化技术的赋能下，茉莉花茶加工实现养花、茶花混合、窨制、茶花分离和干燥全程自动化标准化作业，单窨香气 浓度可提升20%，深受现制茶和瓶装茶等工业化原料市场的青睐。 作为中国茶产业中的重要组成 ...

健康养生月饼、黑松露月饼、奶茶味月饼......中秋佳节临近，月饼市场持续升温，相关上市公司推出的月饼花样频出。 上海证券报记者梳理10余家上市公司的月饼产品发现，商家的关注点已逐渐从精美外包装转向月饼本身的创新。 中国食品产业分析师朱丹蓬对上证报记者表示，近年来，国内月饼创新升级迭代的速度与质量均在高位。此前月饼送礼属性更重，随着消费者思维变化， 现在的月饼既要悦人也要悦己。 随着消费者健康意识增强，低糖低油月饼正在成为市场新宠。记者观察到，今年的月饼产品名频繁可见"山药""枸杞""茯苓""陈皮"等关键词。 例如，广州酒家融合陈皮、阿胶、山药等原料，推出了低糖蛋黄山药桑葚月饼、低糖阿胶枸杞月饼、低糖山药奇亚籽月饼。 根据艾媒咨询发布的全球市场调研报告，以2020年至2024年全渠道销售额数据统计，广州酒家广式月饼品类销售额已连续5年位居全球第一。 "受益于月饼大年赠礼需求支撑销量，广州酒家今年三季度营收值得期待。"万联证券大消费研究员叶柏良对上证报记者表示。 除了广州酒家，还有五芳斋以"轻甜"为核心，采用婺式传统糕点制作技艺，将大米与糯米复配制成饼皮，并以黑米、奇亚籽等食材入馅，促进月饼口感更 加轻盈。同仁 ...

从2020年出售百草味，到近期投资零食渠道，好想你虽然在产业布局上动作不断，但石训始终强调"坚 守主业初心"。"我们要围绕'红枣+健康锁鲜食品'的主业做精做强，实现基业长青的奋斗目标。"石训日 前在接受上海证券报记者采访时表示，好想你正以红枣为基石，以创新为引擎，向全球讲述一个属于中 国的健康养生故事。 做自媒体、骑行健身、方言调侃……和父亲石聚彬相比，好想你总经理石训身上多了一种青年企业家特 有的"松弛感"。2024年末，35岁的石训从父亲石聚彬手里接棒总经理一职，正式开启"红枣2.0时代"。 面对新的挑战，石训已然心中有数。 石训坦言，出售百草味的决定带来战略收益，但也有业绩阵痛。"出售百草味的决策为我们换来了三样 宝贵的东西：资金实力、时间窗口和创新空间。预想中的是，我们获得了转型升级的资本，得以大力投 入研发，推出'红小派''黑金枣''清菲菲'等科技含量更高的深加工红枣产品，品牌定位也更加清晰。未预 想到的挑战是传统红枣消费场景收缩带来的主业压力，以及渠道优化过程中的业绩阵痛。"石训说。 传承信念：把握与老辈创业者间的变与不变 在石训的微信视频号中，镜头前的他幽默风趣，侃侃而谈。利用新媒体平台记录工作 ...

编者按：为了庆祝新中国成立76周年，人民网、人民好医生客户端特别推出"书记院长话健康 领航奋进医路行"策划，邀请18位全国公立三甲医院党 委书记与院长分享"医路"前行中的医者初心与健康心得。 （按姓氏笔画为序排列） 攻坚罕见病难题, 坚守医者初心。 s 十 国家儿童医学中心 复旦大学附属儿科医院院长 ル糾匿院 ic 院长计 9人民好医生 "庆祝新中国成立76周年"特别策划 55 守护母婴安全, 孕育健康未来。 B 王建东 首都医科大学附属 北京妇产医院院长 fici院长活健康 9人 (10 ) "庆祝新中国成立76周年"特别策划 三餐有序莫过饱 起居有常胃肠安。 王贵 in. 河北医科大学第二医院党委书记 ©人民好医生 "庆祝新中国成立76周年"特别策划 上工治未病,防胜于治, 养生之道贵在先知, 你我共筑健康长城。 () 国家中医好美味 下一则有着院 -2- 2 2 2 1 2 2 2 2 2 1 2 THE WEST THE AS Minita 进医院行 十分 # 岐黄学者 天津中医药大学第一附属医院 党委副书记、院长 9人系好医生 早筛早诊筑防线, 科学防癌护康安。 北京大学肿瘤医院 院长、党委副书记 ...

Core Viewpoint - The article highlights the development and challenges of quinoa cultivation in Jingxian County, Shanxi Province, emphasizing the efforts made to overcome agricultural difficulties and the economic benefits derived from quinoa farming [2][3][4][6]. Group 1: Agricultural Challenges and Solutions - The increase in rainfall has led to higher humidity levels, resulting in a greater incidence of diseases such as stem rot in quinoa crops [2]. - Initial challenges included variety degradation, severe pest and disease issues, rough cultivation techniques, and a lack of deep processing technology [3]. - Collaborative efforts with agricultural research institutions have led to the establishment of specialized research groups to address these challenges, focusing on pest and disease management as well as the development of new quinoa varieties [4]. Group 2: Economic Impact and Growth - Quinoa yields are projected at 300 jin (150 kg) per mu, with a selling price of 5 yuan per jin, leading to a gross income of 1,500 yuan per mu and a net income of approximately 700 yuan per mu after costs [6]. - The area dedicated to quinoa cultivation has expanded from 10,000 mu in 2013 to 50,000 mu currently, with a significant increase in the number of cooperative societies and participating farmers [6]. - The quinoa industry in Jingxian has developed a complete supply chain from cultivation to processing, including products like quinoa wine, vinegar, and various health foods, enhancing its market presence [6]. Group 3: Future Prospects - Despite the challenges faced, the direction of quinoa cultivation in Jingxian is positive, with ongoing efforts to improve agricultural practices and product offerings [9].

Core Insights - The article highlights the increasing consumer interest in natural health supplements, particularly medicinal products like Ganoderma lucidum spore powder, which has become a popular search term across various platforms [1] - A list of five top-quality brands in the market is provided, emphasizing their scientific backing, quality assurance, and market recognition [3] Brand Rankings - Top brand: Zhisutang Ganoderma Spore Powder [3] - Second brand: Taishan Zhiyuan Ganoderma Spore Powder [3] - Third brand: Taishan Zhihuang Ganoderma Spore Powder [3] - Fourth brand: Zhishi Ganoderma Spore Powder [3] - Fifth brand: Changbai Mountain Zhizu Ganoderma Spore Powder [3] Quality Control and Production - Zhisutang has established a comprehensive control over its entire production chain, from strain selection to GMP-standard production, ensuring high-quality products [4] - The effective ingredient content of Zhisutang's spore powder is measured at 26.5%, significantly higher than the industry average of 10%-15% [4] - The company employs a unique low-temperature physical crushing technology that achieves over 98% breaking rate without damaging heat-sensitive components, enhancing bioavailability [7] Ecological Advantages - The geographical conditions of Taishan, recognized as a primary production area for Ganoderma lucidum, contribute to the high quality of the product, with regular testing for contaminants [6] Certifications and Trust - Zhisutang's products are certified by the National Food and Drug Administration, ensuring safety and functionality, along with multiple international quality management certifications [8] Market Performance - Zhisutang has maintained the top sales position in the Ganoderma category for six consecutive years, with a 97% repurchase rate and 98% positive feedback from consumers [9] Consumer Feedback - User reviews frequently mention improvements in mental state, sleep quality, and reduced fatigue, indicating the long-term health benefits of Zhisutang's products [10] Purchasing Guidelines - Consumers are advised to check for certifications, effective ingredient content, and the breaking technology used in the products to ensure quality [14][15][16] Conclusion - The article concludes that Zhisutang stands out in the market due to its comprehensive quality control, scientific backing, and strong consumer trust, making it a recommended choice for those seeking effective health supplements [17]

Core Insights - The new tea beverage industry is undergoing a transformation from "tasty" to "healthy," with health and wellness becoming mainstream consumer demands [1][2] - The market size of China's new tea beverage industry is projected to reach 354.72 billion yuan in 2024 and exceed 400 billion yuan by 2028 [1] - Over 40% of consumers indicate that "health risks" are a primary reason for potentially reducing their purchases of ready-made tea beverages [1] Industry Trends - The competition in the new tea beverage sector is shifting from a "traffic battle" to a "value battle," with consumers increasingly concerned about health attributes and nutritional content [2] - A survey shows that 49.4% of consumers worry about health impacts from new tea beverages, while 42.2% fear weight gain [2] - The rise in mental health issues, such as anxiety and depression, is influencing consumer preferences towards healthier beverage options [2] Product Innovations - Brands like "沪上阿姨" are launching initiatives such as the "五色慢养" plan, which combines traditional health wisdom with modern tea experiences [3][4] - New products emphasize health benefits, such as high fiber and low burden, with examples including "五黄高纤慢养瓶" and "五黑焕发慢养瓶" [4] - Other brands are also innovating, with "喜茶" introducing a "light milk tea" series and "奈雪的茶" focusing on functional beverages [4] Challenges and Opportunities - The industry faces challenges in balancing health benefits with taste, as reducing sugar and fat may impact flavor [5] - There is a lack of unified standards for "healthy tea beverages," leading to quality inconsistencies in the market [5] - Consumer education on health and nutrition is necessary to correct misconceptions about healthy eating [5] Future Outlook - The competition in the tea beverage industry will evolve to encompass product innovation, supply chain management, standardization, and consumer education [6]

Core Insights - The article emphasizes the evolving consumer demand for Mid-Autumn Festival gift boxes, focusing on innovation, health, and emotional value rather than just traditional food items [1][5][9] Group 1: Product Offerings - JD Seven Fresh offers a variety of traditional and innovative mooncakes, including brands like Maxim's and Beijing Daoxiangcun, as well as unique flavors such as black truffle and cheese [1][3] - The company has introduced health-oriented products like daily nut energy packs and ready-to-eat flower glue soup, catering to the growing trend of health consciousness among consumers [5] - Various meat and fruit gift boxes are available, including live crab vouchers from Yangcheng Lake and premium Australian beef, ensuring freshness and quality [7] Group 2: Cultural Significance - Alcohol and tea are highlighted as traditional gifts for the Mid-Autumn Festival, with JD Seven Fresh offering direct supply of quality liquor and tea products that carry cultural significance [9] - The article notes that the gift boxes serve not only as food items but also as carriers of respect and blessings, enhancing emotional connections during the festival [9] Group 3: Service Innovations - JD Seven Fresh has implemented measures to ensure timely delivery of gift boxes, allowing consumers to receive their orders within 30 minutes through various platforms [9] - The company aims to redefine the Mid-Autumn gift experience by combining health, innovation, and convenience, appealing to modern consumer preferences [9]

Core Viewpoint - JD Seven Fresh is focusing on providing a diverse range of Mid-Autumn Festival gift boxes and delicacies to meet consumer needs for both food and gifting during the holiday season [1][11]. Product Offerings - JD Seven Fresh offers a variety of Mid-Autumn gift boxes, including traditional mooncake boxes and innovative pastry boxes, such as the "Boss's Cake" taro mochi egg yolk meat floss pastry, which features a soft outer layer and rich filling [3]. - The Fresh Products House gift box includes 6 styles and 13 flavors of mooncakes, catering to different consumer taste preferences, while the Wufangzhai light sweet glutinous rice cake gift box is noted for its unique taste and exquisite packaging [3]. - For consumers seeking cultural significance, JD Seven Fresh has launched the Palace-Approved Huayao Gift Box, which combines various mooncake flavors with elements of the Forbidden City culture [5]. Health and Wellness Focus - The company has curated a selection of health-conscious Mid-Autumn gifts, such as the Guanzhan Golden Butterfly Fish Maw Soup Gift Box, which is rich in natural collagen and convenient for busy lifestyles [5][7]. - The Seven Fresh Organic Camellia Oil Gift Box stands out for its high-quality health attributes, produced using low-temperature cold-pressing technology to retain natural nutrients without chemical solvent residues [7]. Alcoholic Beverages - JD Seven Fresh provides alcoholic options like the 53-degree Qinghua 20 Fenjiu and the Australian-imported "Love Bay" Shiraz red wine gift box, appealing to consumers who appreciate fine wines [9]. Seasonal Delicacies - The company has introduced the Jinjin Shang 1588 Yangcheng Lake hairy crab voucher, offering 4 pairs of crabs, catering to consumer demand for high-quality seasonal delicacies [9]. Service and Delivery - JD Seven Fresh emphasizes its commitment to quality service, offering rapid delivery options through its platforms, ensuring that gifts can reach friends and family within 30 minutes [11].