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“要表、要PPT、要业绩”,总部对区域越管越乱,盯的越严、销量越差
3 6 Ke· 2025-10-10 10:30
前几天,跟几个食品饮料的渠道负责人聊天。他们说,这两年有个很特别的情况:只要公司对哪个产品盯得紧,那这个产品的销量不见 得有多好。相反,当公司对这个产品的预期没那么高、不再管、不天天追踪区域终端动作的时候,这个产品反而会卖得很不错。 而总部所有衡量费用的投入,比如我现在要加15%的费用,我的预期不是产生15%的销售额,肯定是要20%往上,才能证明我的投入有价 值。要产生这样的销量,我必须要求终端业务员把自己的工作重点往我这款产品上挪。比如,你的排面过往是3-4个排面,你现在是不是 要6-7个排面,你以前的陈列是以地堆冰柜为常规手段,你现在是不是要多一些二位陈列。 你在原来的陈列不是黄金角度,现在是不是要弄成黄金陈列面,你过往只是做批发、做夫妻店,现在是不是可以把网点做的更多一些, 那些漏点跳点特渠都补上。除了这些是不是终端的宣传物料要多弄一些,来进行拦截,经销商的库存是不是要多弄些货。 现在都是手机监控,总部追业绩,列个三四条考核内容,到区域业务的时候,这个考核就得是十条起步了。这导致的结果就是业务员到 终端的执行动作完全变形。 同样,总部的产品经理们因为投入的费用增加,想的就是要产生相应的成绩。这是一个专案 ...
东鹏饮料赴港IPO“解困”?
Sou Hu Cai Jing· 2025-10-10 06:54
10月9日,港交所官网披露,功能饮料品牌"东鹏特饮"母公司东鹏饮料(集团)股份有限公司(以下简称"东鹏饮料")向港交所主板提交上市申请书,华泰 国际、摩根士丹利、瑞银集团为联席保荐人。 作者 | 郝文 编辑 | 趣解商业资讯组 | 图片来源:招股书 | | --- | 截图 对于此次上市,东鹏饮料称,本次募集所得资金净额将主要用于完善产能布局和推进供应链升级;加强品牌建设和消费者互动,持续增强品牌影响力;持续 推进全国化战略,拓展、深耕和精细化运营渠道网络;拓展海外市场业务,探索潜在投资和并购机会;加强各个业务环节的数字化建设;增强产品开发能 力,持续实现产品品类拓展;以及用作营运资金及一般企业用途。 值得一提的是,该公司曾于2025年4月3日向港交所递交上市申请,不过招股书于10月3日失效。2021年,东鹏饮料成功登陆A股,成为A股市场的"功能饮料 第一股",此次递表,则是谋求"A+H"上市。 图片来源:微博截图 分析人士认为,东鹏饮料赴港上市有着多重考量。首先,港股作为国际资本市场,可以为东鹏品牌走向海外赋能。公司希望借助香港平台吸引全球投资者, 提升品牌认知度,为日后进军东南亚等海外市场铺路。东鹏饮料自 ...
东鹏饮料股价连续3天下跌累计跌幅5.86%,泉果基金旗下1只基金持5900股,浮亏损失10.9万元
Xin Lang Cai Jing· 2025-09-04 07:36
Company Overview - Dongpeng Beverage Group Co., Ltd. is located in Shenzhen, Guangdong Province, and was established on June 30, 1994. The company went public on May 27, 2021. Its main business involves the research, production, and sales of beverages [1]. Financial Performance - As of September 4, Dongpeng Beverage's stock price is 296.47 CNY per share, with a trading volume of 673 million CNY and a turnover rate of 0.44%. The total market capitalization is 154.168 billion CNY. The stock has experienced a decline for three consecutive days, with a cumulative drop of 5.86% during this period [1]. Revenue Composition - The revenue composition of Dongpeng Beverage is as follows: energy drinks account for 77.87%, electrolyte drinks for 13.90%, other beverages for 8.17%, and other sources for 0.06% [1]. Fund Holdings - Dongpeng Beverage is a significant holding in the fund managed by Quanguo Fund. The Quanguo Consumption Opportunity Mixed Fund (022223) held 5,900 shares, representing 2.99% of the fund's net value, making it the seventh-largest holding. The estimated floating loss today is approximately 11,500 CNY, with a total floating loss of 109,000 CNY over the three-day decline [2]. Fund Manager Information - The fund manager of Quanguo Consumption Opportunity Mixed Fund (022223) is Sun Wei, who has been in the position for 9 years and 229 days. The fund's total asset size is 61.928 million CNY, with the best return during his tenure being 106.89% and the worst return being -38.19% [3].
上市公司中报勾勒消费升级新图景
Jin Rong Shi Bao· 2025-09-04 03:03
Group 1: Company Performance - Pianzaihuang Pharmaceutical Co., Ltd. reported revenue of 5.379 billion yuan and net profit of 1.442 billion yuan for the first half of 2025, reflecting the company's strong performance in the traditional Chinese medicine sector [1] - The company is expanding its product offerings to include functional health foods and daily chemical products, aligning with the rising demand for health and wellness products in China [1] - The overall performance of Pianzaihuang is indicative of the resilience and vitality of China's consumer market, which is shifting towards quality, personalization, greenness, and health [1] Group 2: Consumer Market Trends - The "old for new" policy has effectively stimulated growth in the consumer market, with 2.8 billion people applying for subsidies, leading to sales exceeding 1.6 trillion yuan [2] - The automotive sector saw a 6% increase in revenue for listed companies, with new energy vehicle sales rising nearly 30% [2] - The home appliance sector also experienced a 10% increase in net profit among listed companies, with Haier and Hisense leading in market share and sales growth [2] Group 3: Basic and New Consumption - Basic consumption categories such as dining, accommodation, and household services showed steady growth, with retail sales of consumer goods reaching 24.5458 trillion yuan, a 5% increase year-on-year [4] - Companies in the beverage and seasoning sectors reported significant growth, with East Peak Beverage's electrolyte drink revenue increasing by 214% [4] - New consumption trends, particularly in beauty and fashion, have led to substantial profit increases for companies in these sectors, with net profits rising by 26.12% and 42.91% respectively [4] Group 4: Tourism and Travel - Domestic tourism saw 3.285 billion trips in the first half of 2025, a 20.6% increase, with spending reaching 3.15 trillion yuan, up 15.2% [7] - Listed tourism companies reported a 58% increase in net profit, driven by innovative experiences and cultural tourism [7] - Airports such as Shanghai and Baiyun reported net profit increases of 28% and 71% respectively, reflecting the recovery in international travel [8]
沪市公司“期中考”发挥稳定 “消费+科技”重塑增长动能
Shang Hai Zheng Quan Bao· 2025-09-01 00:36
Core Viewpoint - The overall performance of Shanghai Stock Exchange listed companies showed a slight decline in revenue but an increase in net profit, indicating a gradual recovery and a shift towards high-quality, sustainable growth driven by consumption and technology [1][2]. Group 1: Financial Performance - As of August 31, over 2,280 companies on the Shanghai Stock Exchange reported a total revenue of 24.68 trillion yuan, a year-on-year decrease of 1.3%, while net profit reached 2.39 trillion yuan, an increase of 1.1% [1]. - In the second quarter, the operating data showed a clear recovery trend, with revenue and net profit increasing by 6.1% and 0.1% quarter-on-quarter, respectively [2]. - The manufacturing sector remained stable, with revenue and net profit growing by 3.9% and 7.1% year-on-year, contributing significantly to overall performance [2]. Group 2: Sector Performance - Emerging industries such as electronics, communications, and biomedicine showed robust growth, with revenue and net profit growth rates of 7.5% and 6.5%, respectively [2]. - The automotive industry experienced a 6% year-on-year revenue increase, driven by the "trade-in" policy, with major companies like GAC Group and SAIC Motor seeing nearly 30% growth in new energy vehicle sales [3]. - The home appliance sector also performed well, with net profit increasing by 10%, led by Hisense's dominance in the large-screen market [3]. Group 3: Innovation and R&D - Companies on the Shanghai Stock Exchange increased their R&D investments, totaling 432.6 billion yuan, a year-on-year increase of 1% [5]. - The integrated circuit industry saw significant growth, with 138 companies reporting a combined revenue of 246.68 billion yuan and a net profit of 18.94 billion yuan, reflecting year-on-year increases of 14% and 57%, respectively [4]. - The biopharmaceutical sector is entering a new phase of sustainable growth, with innovative drug companies achieving significant milestones, including 17 new drug approvals and a total potential transaction value exceeding 26.4 billion USD [6]. Group 4: Mergers and Acquisitions - The activity level of mergers and acquisitions among Shanghai Stock Exchange companies has significantly increased, with 378 new asset restructurings reported, a year-on-year growth of 23% [8]. - Major transactions included the acquisition of China Shipbuilding by China Shipbuilding Industry Corporation and the privatization of Hong Kong-listed companies [8]. - The "Science and Technology Innovation Board" policies have facilitated over 130 new industry mergers, with disclosed transaction amounts exceeding 40 billion yuan [8][9].
上交所,重要发布
中国基金报· 2025-08-31 13:22
Core Viewpoint - The article emphasizes the transformation of growth momentum in the Shanghai Stock Exchange, driven by consumption and technology, leading to a more balanced and sustainable development pattern among listed companies [2]. Group 1: Performance Growth - In the first half of 2025, listed companies in Shanghai achieved a total operating revenue of 24.68 trillion yuan, a slight decrease of 1.3% year-on-year; net profit reached 2.39 trillion yuan, an increase of 1.1% [3]. - The second quarter saw a quarter-on-quarter increase in operating revenue and net profit by 6.1% and 0.1%, respectively [3]. - A record high in interim dividends was declared by 408 companies, totaling 555.2 billion yuan, a year-on-year increase of 12% [3]. - Manufacturing sector revenue and net profit grew by 3.9% and 7.1%, respectively, contributing significantly to overall performance [3]. Group 2: New Engines of Growth - The integrated circuit and biopharmaceutical industries are emerging as new growth engines, with integrated circuit companies increasing to 138, generating a total revenue of 246.68 billion yuan, up 14% year-on-year [4][5]. - Biopharmaceutical companies reported a total revenue of 251.11 billion yuan, with a net profit increase of 14% [5][6]. - The rapid penetration of AI technology is a key factor in the upgrade of the integrated circuit industry, with several companies achieving significant profitability improvements [5]. Group 3: Consumption Expansion and Quality Improvement - The consumption potential is being released, with the food and beverage sector seeing a revenue increase of 12% and net profit growth of 2% [7]. - The automotive industry experienced a revenue growth of 6%, with new energy vehicle sales increasing by nearly 30% [7]. - New consumption trends, such as health and wellness products, are gaining traction, with companies like Dongpeng Beverage reporting a revenue increase of 214% [8]. Group 4: Traditional Industry Transformation - Traditional industries like steel and machinery are upgrading through technological innovation, with net profits increasing by 235% and 21%, respectively [10]. - Companies are focusing on high-value-added products, with Baosteel's high-end products accounting for over 60% of its output [10]. Group 5: Foreign Trade Resilience - Over 830 manufacturing companies achieved overseas revenue of 1.1 trillion yuan, a year-on-year increase of 5% [13]. - Private enterprises contributed significantly, with overseas revenue exceeding 740 billion yuan, accounting for nearly 70% of total overseas income [13][14]. Group 6: ETF Product Expansion - The scale of ETFs in the Shanghai market exceeded 3.7 trillion yuan, with significant net inflows of over 350 billion yuan this year [16]. - The introduction of new ETFs has accelerated, with 96 new products launched, raising a total of 78.8 billion yuan [16][17]. Group 7: Policy Implementation through Case Studies - The number of asset restructuring cases increased significantly, with 378 new cases in the first half of 2025, a year-on-year increase of 23% [19][20]. - Major transactions include the acquisition of China Shenhua's coal and power assets, enhancing core competitiveness [19].
沪市公司“期中考”稳定发挥 “消费+科技”重塑增长动能
Shang Hai Zheng Quan Bao· 2025-08-31 13:05
Group 1 - As of August 31, over 2,280 companies listed on the Shanghai Stock Exchange reported a total operating revenue of 24.68 trillion yuan, a slight decrease of 1.3% year-on-year, while net profit reached 2.39 trillion yuan, an increase of 1.1% year-on-year [1] - The overall performance of companies in the first half of the year showed gradual improvement, with a marginal recovery in the second quarter where operating revenue and net profit increased by 6.1% and 0.1% quarter-on-quarter, respectively [2] - The manufacturing sector remained stable, with operating revenue and net profit growing by 3.9% and 7.1% year-on-year, respectively, accounting for 78% and 50% of the overall revenue and profit when excluding non-banking financials [2] Group 2 - The automotive industry saw a 6% year-on-year increase in operating revenue, with major companies like GAC Group and SAIC Motor reporting nearly 30% growth in new energy vehicle sales [3] - The home appliance sector experienced a 10% year-on-year increase in net profit, with Hisense leading the large-screen market [3] - The beverage industry, particularly electrolyte drinks, saw significant growth, with Dongpeng Beverage reporting a 214% increase in revenue [3] Group 3 - The integrated circuit and biopharmaceutical industries are emerging as new engines for growth, with integrated circuit companies reporting a total operating revenue of 246.68 billion yuan and net profit of 18.94 billion yuan, representing year-on-year growth of 14% and 57%, respectively [4] - Biopharmaceutical companies achieved total revenue of 251.11 billion yuan and net profit of 31.86 billion yuan, with year-on-year growth of 1% and 14% [4] - A record high in mid-year cash dividends was reported, with 408 companies announcing a total cash dividend of 555.2 billion yuan, a year-on-year increase of 12% [4] Group 4 - Companies on the Shanghai Stock Exchange increased their R&D investments, with total R&D spending reaching 432.6 billion yuan, a year-on-year increase of 1% [5] - The integrated circuit industry is experiencing full-chain growth, with leading companies maintaining full production capacity and some chip design firms doubling their profits [5] - The biopharmaceutical sector is entering a phase of commercial success, with 17 new drugs approved for domestic market and significant international transactions [6] Group 5 - The merger and acquisition activity among companies on the Shanghai Stock Exchange has significantly increased, with 378 new asset restructuring cases in the first half of 2025, a year-on-year increase of 23% [7] - Major asset restructuring cases include the acquisition of Huatai Securities by Guotai Junan and the merger of China Shipbuilding with China Shipbuilding Heavy Industry [7] - The "Science and Technology Innovation Board" policies have facilitated over 130 new industry mergers, with disclosed transaction amounts exceeding 40 billion yuan [8]
多家企业驰援三亚灾后重建
Hai Nan Ri Bao· 2025-08-28 01:44
Group 1 - After Typhoon "Swordfish," various industries in Sanya quickly initiated disaster recovery and repair efforts [1] - Companies such as Coconut Tree Group, Dongpeng Beverage Group, and Hainan Swire Coca-Cola donated bottled water and beverages to the government of Jiyang District [1] - Coconut Tree Group, in collaboration with the Sanya Red Cross, donated 1,000 boxes of mineral water for community support and frontline personnel [1] - Dongpeng Beverage Group, along with Sanya Jianqun Automobile Sales Service Co., donated 100 cases of mineral water, 120 cases of energy drinks, and 80 cases of electrolyte drinks to aid rescue workers [1] - Hainan Swire Coca-Cola activated its emergency drinking water rescue mechanism, delivering 36,000 bottles of purified water to Jiyang District and planning to send an additional 42,000 bottles to other areas [1]
东鹏饮料8月26日获融资买入4305.53万元,融资余额3.57亿元
Xin Lang Cai Jing· 2025-08-27 02:13
Core Viewpoint - Dongpeng Beverage has shown significant growth in revenue and net profit, with a strong performance in the energy drink segment, while also experiencing high levels of financing and margin trading activity [1][2][3]. Group 1: Financial Performance - As of June 30, Dongpeng Beverage achieved a revenue of 10.737 billion yuan, representing a year-on-year growth of 36.37% [2]. - The net profit attributable to shareholders for the same period was 2.375 billion yuan, reflecting a year-on-year increase of 37.22% [2]. - Cumulatively, the company has distributed 6.6 billion yuan in dividends since its A-share listing, with 5.4 billion yuan distributed over the past three years [3]. Group 2: Shareholder and Market Activity - As of June 30, the number of shareholders for Dongpeng Beverage was 13,100, a decrease of 10.97% from the previous period [2]. - The average number of circulating shares per shareholder increased by 12.32% to 39,632 shares [2]. - The top ten circulating shareholders include Hong Kong Central Clearing Limited, which increased its holdings by 13.9951 million shares to 51.4645 million shares [3]. Group 3: Financing and Margin Trading - On August 26, Dongpeng Beverage recorded a financing buy-in of 43.0553 million yuan, with a net financing outflow of 6.9024 million yuan [1]. - The total financing and margin trading balance reached 368 million yuan, with the financing balance at 357 million yuan, accounting for 0.23% of the circulating market value [1]. - The margin trading activity showed high levels, with a margin balance exceeding the 90th percentile over the past year [1].
东鹏饮料:在广东市场将从产品、营销、渠道多维度发力保持稳定增长
Bei Jing Shang Bao· 2025-08-22 11:33
Core Viewpoint - Dongpeng Beverage aims to maintain stable growth in the Guangdong market through multi-dimensional efforts in product development, marketing, and channel expansion [1] Product Strategy - The company plans to enhance existing product growth while expanding into new categories such as electrolyte drinks, tea beverages, coffee drinks, and local specialty health products like oil olive and dried tangerine peel [1] Marketing Approach - Dongpeng Beverage will leverage big data for precise advertising placements and sponsor local sports events and folk activities to boost brand visibility [1] Channel Development - The company intends to strengthen traditional channel partnerships, improve product distribution and display quality, and expand its online sales channels [1]