Workflow
谷歌广告技术服务
icon
Search documents
被贴上“战略市场地位”标签,谷歌面临英国监管机构更严格审查
Feng Huang Wang· 2025-10-10 11:48
CMA数字市场执行董事Will Hayter声称:"我们发现,谷歌在搜索及广告领域处于战略性地位,英国超 过90%的搜索活动均发生在其平台上。在综合考虑外界对拟议决定的反馈后,我们今日正式确认,将谷 歌的搜索服务指定为具备战略市场地位。" 当地时间周五,英国竞争与市场管理局(CMA)发布声明称,根据英国新的数字市场竞争制度,确认 Alphabet旗下谷歌在搜索服务领域具有"战略市场地位"。美股盘前,谷歌A股价微跌0.2%。 此次英国的"战略市场地位"认定属于今年早些时候生效的数字市场竞争新规下的一部分。这也使得谷歌 成为了英国首家被纳入这一监管框架的企业,意味着其在线搜索与广告业务将受到更严格的反垄断审 查。 CMA表示,该决定是在为期近九个月的调查后作出的,谷歌在在线搜索和广告领域拥有"显著且根深蒂 固的市场力量",因此符合战略市场地位( SMS)的认定标准。监管方同时对谷歌搜索结果的公平性、高 昂的广告成本以及AI生成搜索回应提出了关切。 目前尚不清楚具体的监管措施将采取何种形式。CMA表示,针对可能干预措施的磋商预计将在今年晚 些时候启动。 相关措施可能包括:要求谷歌提供更公平的搜索排名机制;给予出版商 ...
谷歌突发!欧盟开出近30亿欧元罚单,特朗普威胁将反制
Zheng Quan Shi Bao· 2025-09-06 12:58
Group 1 - The European Commission announced a fine of €29.5 billion (approximately ¥247 billion) against Google for abusing its dominant position in the advertising technology market [2][3] - The fine was based on allegations that Google prioritized its own services in the online advertising market, harming competitors, advertisers, and online publishers, thus damaging fair competition [3] - The fine amount was determined using the European Commission's 2006 Fine Guidelines, considering factors such as the duration and severity of the violation, as well as Google's past penalties for similar abuses [3] Group 2 - Google plans to appeal the European Commission's decision, claiming it is erroneous [4] - Following the announcement, Google's stock price rose by 1.16%, reaching a closing price of $235 per share, with a total market capitalization of $2.84 trillion (approximately ¥20 trillion) [4] - U.S. President Trump criticized the fine as "extremely unfair" and threatened to initiate a "301 investigation" against the EU, which could lead to unilateral sanctions [6][7] Group 3 - Trump emphasized that the U.S. government would not tolerate what he described as discriminatory actions against American companies, highlighting that this fine is part of a broader trend of penalties against U.S. tech firms by Europe [6][7] - The "301 investigation" is authorized under the U.S. Trade Act of 1974, allowing the U.S. Trade Representative to investigate "unreasonable or unfair trade practices" by other countries [6]
突然!特朗普怒了:将反制!
券商中国· 2025-09-06 08:55
Core Viewpoint - The article discusses the recent threats made by U.S. President Trump against the European Union (EU) in response to a significant fine imposed on Google for antitrust violations, highlighting the potential for trade investigations and retaliatory tariffs [2][4]. Summary by Sections Trump's Threats - On September 5, President Trump threatened to initiate a trade investigation against the EU, labeling their actions as "very unfair" and indicating that he would be forced to invoke the "Section 301" procedure to overturn the fines imposed on Google [2][4]. Google's Fine - The EU fined Google €2.95 billion (approximately ¥246 billion) for distorting competition in the advertising technology sector, claiming that Google favored its own services over competitors, harming other service providers and advertisers [2][8]. Market Reaction - Following Trump's announcement, Google's stock price surged by 1.16%, reaching $235 per share, with a total market capitalization of $2.84 trillion (around ¥20 trillion) [2]. Google's Response - Google announced plans to appeal the EU's decision, arguing that the ruling was incorrect and that compliance would negatively impact many EU businesses [10]. Historical Context - Google has faced multiple fines from the EU in recent years, including €2.42 billion in 2017 for manipulating shopping search results and €4.34 billion in 2018 for illegal restrictions related to its Android operating system [10].