Core Insights - The article discusses the return of the comedy variety show "Single Row Comedy Competition 2," which aims to integrate online and offline experiences, leveraging Douyin live streaming for auditions and promoting local culture through innovative products like "Douban Coffee" [2][3][5] Group 1: Show and Product Integration - "Single Row Comedy Competition 2" utilizes Douyin live streaming for auditions, enhancing audience engagement and participation [5] - The introduction of "Douban Coffee," a fusion of Sichuan cuisine and coffee culture, serves as a unique product that embodies the show's abstract comedy theme and connects with urban culture [6][10] - The C6 Comedy Club in Shanghai, as the first offline experience space for the "China Comedy Dream Factory," has become a popular destination for fans and consumers [9][10] Group 2: Economic and Cultural Impact - The show represents a shift towards a new consumption model, termed "laugh economy," which integrates online engagement with offline consumer experiences [12][14] - The collaboration with Douyin facilitates smoother consumer transitions from online attention to offline purchases, enhancing the overall economic impact of the show [10][12] - The initiative aims to create a complete cycle from content production to cultural consumption, benefiting local tourism and cultural industries [14][18] Group 3: Strategic Development and Future Plans - Chengdu Cultural Tourism Group is strategically expanding its influence in the "film and tourism" sector, establishing a presence in Shanghai to leverage its market potential [15][16] - Future plans include the development of "Tianfu Small Box," a new consumption scenario that connects local products with entertainment IPs, further enhancing the integration of film and tourism experiences [18] - The ongoing efforts reflect a broader trend in the industry towards IP consumption and the exploration of new business models in the cultural tourism sector [18]

红星新闻网（记者 李慧颖）11月11日报道当综艺内容与地域文化深度交融，屏幕前的笑声正转化为实实在在的消费动力。11月10日，上海第一百货的C6剧 场，"2025中国喜剧梦工厂"重磅综艺《单排喜剧大赛2》启动，节目现场，一杯小小的咖啡成为大家热议的对象。 一杯咖啡的破圈：成都豆瓣+上海咖啡 一件件带有成都特色的文创品，一杯杯现磨的特色咖啡，《单排喜剧大赛2》的录制现场和其他的节目完全不一样，这里更像是一个打卡地，一个和朋友聚 会的地方，一个可以品尝到来自四川成都风味的场所。"这是什么咖啡？"上海姑娘小冯今天是来看演出的，没想到这里还有一种与众不同的咖啡——豆瓣咖 啡。"好神奇的口感，"接过咖啡师现场制作的咖啡，小冯说："第一口我有点懵，再喝一口又觉得上头！"豆瓣咖啡独特口感，迅速口口相传，上百杯咖啡很 快就被大家领取一空。不少人拿着设计独特的咖啡杯，在现场"风光大瓣"海报前打卡拍照，小冯觉得这个体验非常特别，"本来只是想来看演出，没想到还 有成都特色的咖啡可以喝！" 在节目总导演董欣看来，《单排喜剧大赛》这档来自成都的综艺，就像这杯咖啡，"豆瓣与咖啡的融合，正如我们节目从第一季到第二季的创新内核——既 要贴合 ...