Investment Rating - The investment rating for the company is "Buy" [2][58] Core Viewpoints - The company has completed its restructuring and is transitioning to non-subject education services, focusing on enhancing literary quality through innovative AI courses [7][13][58] - The company has launched its self-developed AI education model, "Dou Shen Ci Yuan," and is expected to see rapid growth in both live and AI courses [7][58] - The financial outlook shows a significant recovery with projected net profits increasing substantially over the next few years [5][53][55] Summary by Sections 1. Restructuring and Business Transition - The company completed its restructuring in December 2023, with a new shareholding structure where Dou Xin holds 18.3% of shares, becoming the controlling shareholder [14][15] - The business model has shifted from traditional exam-oriented tutoring to quality education services, including arts education and live e-commerce sales [13][14] 2. Business Analysis: Recorded and Live Courses - The recorded courses are primarily based on the "New L" series, focusing on cultural and literary education [16] - Live courses include the "Wang Zhe" class, which has been running since 2017, and new offerings like "Xiao Wang Zhe" and "Dou Shen Gui Lai" launched in 2024 [18][21][22] 3. Financial Analysis - The company experienced a decline in revenue from 2020 to 2023 due to the pandemic and regulatory policies, but signs of recovery are evident with a slight revenue drop of only 0.6% in Q1 2025 [49][52] - The gross margin has improved significantly, reaching 62.3% in Q1 2025, surpassing pre-pandemic levels [46][49] 4. Potential Growth Drivers - Growth is expected from existing literary courses, expansion into other subjects, and the promotion of AI live courses [56] 5. Profit Forecast and Investment Recommendations - Projected net profits for 2025, 2026, and 2027 are 2.1 billion, 3.1 billion, and 4.0 billion respectively, with significant year-on-year growth rates [5][55] - The company is recommended for investment based on its strong market position and innovative educational offerings [58]

重整旗鼓展新颜，AI 课程具巧思 [Table_BaseData] 公司主要数据 [Table_CoverStock] —豆神教育(300010)公司首次覆盖报告 [Table_ReportDate] 2025 年 05 月 14 日 [Table_CoverAuthor] 范欣悦 教育人服行业首席分析师 S1500521080001 fanxinyue@cindasc.com 证券研究报告 公司研究 [Table_ReportType] 公司首次覆盖报告 [Table_StockAndRank] 豆神教育(300010) 投资评级 买入 上次评级 无 | 收盘价（元） | 7.38 | | --- | --- | | 52 周内股价波动区间 | 12.96-2.38 | | (元) | | | 最近一月涨跌幅(％) | 4.83 | | 总股本(亿股) | 20.67 | | 流通 A 股比例(％) | 80.49 | | 总市值(亿元) | 152.52 | | 资料来源：聚源，信达证券研发中心 | | 信达证券股份有限公司 CINDA SECURITIES CO.,LTD 北京市西城区宣武门西大街甲12 ...