在2025宁波农博会现场，香气与热气交织。象山红美人的清甜、余姚榨菜的咸鲜、奉化水蜜桃的蜜香、慈城年糕的糯软……这些地道"甬味"不仅挑动着市民 的味蕾，更承载着一个清晰的信号：土特产，正在成为宁波乡村振兴与农民共富最扎实的载体。 据农博会首日数据，现场交易额达870万元，直播带货等网络交易额530万元，达成意向签约金额超9000万元。数字背后，是一条条日益壮大的产业链。2025 年前三季度，宁波农林牧渔业总产值达478.6亿元，培育出十亿级产业链16条，百亿级产业链2条，44个省级名品与68个区域公用品牌，共同支撑起"甬品"矩 阵。 然而，热闹的展会之下，一个深刻的发展议题也逐渐浮现：如何让优质产品跨越地域，成长为具有广泛影响力的全国性品牌。一位从事水产加工的企业主表 示："我们的黄鱼鲞、醉蟹在品质上很有信心，但在更广阔的市场中，消费者往往更熟悉'海鲜'这一大类，对具体品牌的认知还需要进一步深化。"这一感受 也折射出宁波许多优质土特产的共同特点——它们既因浓郁的地域特色与深厚工艺而独具魅力，也在走向全国市场的过程中，面临着品牌影响力提升与渠道 拓展的现实课题。 如何跨越从"地方名品"到"国民好物"的关键一跃？ ...

Core Insights - The 2025 Zhejiang Agricultural Expo will take place from November 21 to 25, featuring 1.5 million yuan in consumer vouchers and showcasing over 40,000 specialty products from 3,500 enterprises, emphasizing rural revitalization achievements [1] Group 1: Event Overview - The expo will cover an exhibition area of 60,000 square meters with six major exhibition halls and multiple specialty zones, marking a historical high in participation [2] - A total of 56 provincial-level agricultural leading enterprises will participate, with a year-on-year growth of 30.2% for provincial-level and 26.7% for national-level enterprises [2] - The event will include products from five provinces, expanding its reach and establishing itself as a significant platform for national agricultural exchange [2] Group 2: Innovation and Ecosystem - The expo will feature a new "Zhejiang Agricultural Quality Products - Hundred Counties, Thousand Products" platform, integrating online and offline interactions to facilitate direct connections between over 5,000 buyers and sellers [3] - Five new thematic areas will showcase the strength of Zhejiang's agricultural development, including segments on specialty products, smart agriculture, and rural revitalization [3] Group 3: Consumer Engagement - A total of 1.5 million yuan in "Agricultural Expo Red Packets" will be distributed to stimulate consumer spending, alongside interactive zones for cultural experiences and product showcases [4] - The "ticket root economy" initiative will allow consumers to redeem discounts based on their purchases, enhancing the overall experience and encouraging local tourism [4] Group 4: Logistics and Accessibility - The expo will be held at the Hangzhou International Expo Center, with multiple transportation options available for attendees, including metro, bus, and private vehicle access [5] - Daily opening hours will be from 9 AM, with varying closing times, and attendees can register in advance for entry [5]