Core Viewpoint - The article discusses the evolution and strategic initiatives of Beike in the real estate industry, highlighting its transition from a seller's market to a buyer's market and the importance of its platform model in supporting real estate agencies and stores during challenging times [2][3]. Group 1: Company Evolution and Market Position - Beike launched 7 years ago, connecting approximately 17,000 stores and becoming the first true platform company in the real estate sector [1]. - Initially, the real estate market was a seller's market, but it has shifted to a buyer's market, increasing the importance of positive ecology and service capabilities for industry players [2]. - As of December 31, 2024, Beike's active store count reached 49,693, demonstrating growth even during the industry's toughest four years [3]. Group 2: Strategic Initiatives and Ecosystem Development - Beike has implemented the "1+5个2" strategy, focusing on co-building ecosystems with stakeholders, enhancing service quality, and establishing a governance system through regional councils [3][13]. - The company allocated approximately 90 million yuan last year to empower stores, with plans to increase this to 400 million yuan, emphasizing mechanism construction and service commitments [5]. - Beike introduced a store points system to reward performance and collaboration, while also implementing a dual guarantee mechanism for service quality [13][21]. Group 3: Challenges and Responses - The real estate market has presented three main challenges for agencies: significant changes, slow transaction rates, and management difficulties [12]. - Beike's response to market volatility includes enhancing support for store owners and addressing their core needs for income and management assistance [11][13]. - The establishment of the "Store Owner Direct Line" has facilitated communication and feedback from store owners, allowing for continuous service and product optimization [19][20]. Group 4: Long-term Vision and Investment - Beike emphasizes the importance of continuous investment in technology and service quality to address the dual issues of poor consumer experience and unstable B-end survival [23]. - The company believes that maintaining investment reflects confidence in the future and is essential for long-term success in the industry [22][23]. - Beike's approach integrates both B-to-B and B-to-C services, focusing on enhancing the capabilities of service providers and improving customer satisfaction through a comprehensive ecosystem [23].