Core Insights - The Mid-Autumn Festival is driving a shift in consumer preferences towards local mooncake brands in Guiyang, with traditional flavors and affordable prices gaining popularity over luxury gift boxes [1][3][11] Group 1: Market Trends - Sales of mooncakes are increasing as the festival approaches, with a noticeable rise in purchases of bulk mooncakes from brands like "Liujia" and "Zhongguan" [3][11] - Local brands such as "Guizhou Provincial Medical Mooncake" and "Guizhou Vision Mooncake" are attracting consumers with their authentic flavors and simpler packaging, leading to long queues at their dedicated sales points [1][9] Group 2: Consumer Preferences - Consumers are favoring high-cost performance mooncakes, with prices ranging from 7.9 yuan to 48 yuan per jin, reflecting a preference for local flavors that resonate with their taste [3][11] - The traditional flavors of local mooncakes, such as ham and the emerging prickly pear flavor, are particularly popular among consumers, indicating a strong connection to local culinary traditions [11][13] Group 3: Brand Performance - "Liujia" mooncakes have established a strong presence in the bulk section, while "Zhongguan" mooncakes are performing well in both bulk and gift box categories, appealing to both traditional tastes and gift-giving occasions [11][13] - The success of local brands is attributed to their commitment to quality ingredients and traditional recipes, which resonate with consumers' desire for authenticity and value [11][13]