本报讯（记者 朱登芳）1月5日，盒马联合灼识咨询发布《2025年百城"盒区房"消费力报告》，报告显 示，贵阳消费者愈发注重健康，盒马有机山茶油销售同比增长40%，贵州省医月饼（由贵州省人民医院 旗下企业贵州盛意食品有限公司生产，品牌名称为"贵州省医月饼"）、铜仁抹茶等特色产品受到更多消 费者喜爱。 据悉，随着2025年盒马新进驻40个城市，贵州的特色产品愈发出圈，在河北石家庄，贵州省医月饼成为 流量爆款，单店单月卖出2200份；一包凯里酸汤底料，经盒马冷链体系被运送到全国，成为北上广深市 民餐桌上一道酸爽美食。 转自：贵州日报 2025年3月，首个抹茶盒马村在铜仁市江口县揭牌。贵州抹茶以源头直采的方式，应用到盒马烘焙、乳 制品、水饮等领域，并快速覆盖盒马全国所有门店。在泰州、临沂、徐州等地，产自铜仁的抹茶被制作 成各色蛋糕，引发抢购热潮。 ...

Core Insights - The Mid-Autumn Festival is driving a shift in consumer preferences towards local mooncake brands in Guiyang, with traditional flavors and affordable prices gaining popularity over luxury gift boxes [1][3][11] Group 1: Market Trends - Sales of mooncakes are increasing as the festival approaches, with a noticeable rise in purchases of bulk mooncakes from brands like "Liujia" and "Zhongguan" [3][11] - Local brands such as "Guizhou Provincial Medical Mooncake" and "Guizhou Vision Mooncake" are attracting consumers with their authentic flavors and simpler packaging, leading to long queues at their dedicated sales points [1][9] Group 2: Consumer Preferences - Consumers are favoring high-cost performance mooncakes, with prices ranging from 7.9 yuan to 48 yuan per jin, reflecting a preference for local flavors that resonate with their taste [3][11] - The traditional flavors of local mooncakes, such as ham and the emerging prickly pear flavor, are particularly popular among consumers, indicating a strong connection to local culinary traditions [11][13] Group 3: Brand Performance - "Liujia" mooncakes have established a strong presence in the bulk section, while "Zhongguan" mooncakes are performing well in both bulk and gift box categories, appealing to both traditional tastes and gift-giving occasions [11][13] - The success of local brands is attributed to their commitment to quality ingredients and traditional recipes, which resonate with consumers' desire for authenticity and value [11][13]