中新网贵州铜仁2月23日电(朱子立 舒红)2026年春节假期，位于贵州省铜仁市境内的世界自然遗产地梵 净山迎来旅游高峰，全国各地游客齐聚山间，以登高赏景、祈福迎新的方式欢度新春。 马年登高蕴含勇攀高峰、步步高升的美好寓意。来自成都的游客刘仁超说："马年登高，寓意勇攀高 峰。这里环境好、空气好，心情特别舒畅。" 图为游客 在梵净山景区游玩。朱子立 摄 为精准对接游客新春出游需求，梵净山景区围绕"登高祈福·梵净迎春"主题，提前规划布局，融合生态 观光、非遗体验、民俗展演、特色消费等业态，构建沉浸式新春文旅场景，以文旅深度融合激活假日旅 游市场。 云雾缭绕的梵净山新春景致秀美，吸引游客驻足游览。"新年和家人一起爬梵净山，风景特别震撼，空 气清新，云雾缭绕像仙境一样，体验非常好。"广州游客龙亚飞说道。 在梵净山景区游玩互动。朱子立 摄 图为游客 铜仁市梵净山文化旅游产业发展集团有限公司党委委员、副总经理李英介绍，春节期间，景区围绕主题 推出系列文旅活动，同时运用智慧管理手段科学疏导客流，全力维护游览秩序、保障游览体验。从假期 市场数据来看，景区省外游客占比显著提升。 "我们特意到梵净山新春登高，在世界自然遗产地迎接新 ...

Core Viewpoint - The launch of the "2025 Colorful Guizhou Happy Purchase" liquor consumption voucher initiative aims to stimulate the liquor market and support the transformation of the liquor industry from merely selling products to promoting a lifestyle [4][5]. Group 1: Consumption Voucher Initiative - The consumption voucher program offers a 12% subsidy (equivalent to 8.8 discount), with a maximum of 500 yuan subsidy per order, designed to provide tangible benefits to consumers and invigorate the liquor industry during a period of deep adjustment [4][5]. - The initiative is a response to the current challenges in the liquor industry, including high inventory levels and differentiated demand, and aims to connect government policy with market needs effectively [5][6]. Group 2: Industry Transformation - The Guizhou liquor industry is evolving beyond traditional brewing, forming a robust industrial cluster centered around the Chishui River, integrating tourism, digital brewing, and cultural empowerment [6][7]. - The consumption vouchers serve as a "stepping stone" in the transition from "selling liquor" to "selling a lifestyle," allowing consumers to engage with the cultural and ecological aspects of Guizhou liquor [6][7]. Group 3: Digital Empowerment - The "One Code Guizhou" platform, which has 19.01 million users, facilitates the consumption voucher distribution, enhancing efficiency and enabling real-time market data tracking for better product supply and marketing strategy adjustments [5][6]. - This digital integration reduces marketing costs for companies and allows for a seamless connection between production and consumption, fostering a positive interaction with the digital transformation of the Guizhou liquor industry [6][7]. Group 4: Long-term Impact - The consumption voucher initiative is part of a broader strategy to stimulate long-term consumer engagement through experiences such as scenic liquor tourism and customized products, creating a sustainable consumption ecosystem [7][8]. - The program exemplifies a replicable model for traditional industries to achieve high-quality development by maintaining product quality while embracing innovation and digital channels [7][8].

Core Viewpoint - The Guizhou sauce liquor industry aims to establish a global brand while solidifying its domestic market presence and innovating consumer experiences, requiring government guidance, industry consensus, and corporate innovation [3][12]. Group 1: Strategic Direction - The "14th Five-Year Plan" for Guizhou outlines a new direction for the sauce liquor industry, focusing on expanding the fleet, deepening brands, optimizing structures, and exploring international markets [6]. - The foundation of Guizhou sauce liquor lies in the unique ecology and craftsmanship of the Chishui River Valley, with future growth dependent on systematic modernization of industry organization [6][7]. Group 2: Industry Structure - The goal is to build a "strong enterprise fleet" led by key players, supported by potential enterprises and a standardized production area ecosystem, creating a collaborative industry structure [7]. - Enhancing the "Chishui River Valley Chinese Sauce Aroma" brand involves elevating geographical indicators to a community of cultural value and quality commitment, requiring the industry to avoid homogeneous competition [7]. Group 3: Consumer Engagement - The white liquor market is transitioning from social consumption to personalized and experiential consumption, necessitating adjustments in product structure and marketing strategies [8]. - Companies should explore the transformation from selling liquor to selling lifestyle, integrating health, time, and social attributes with various sectors like culture, tourism, and dining [8][9]. Group 4: International Expansion - The "Qian Liquor Going Global" initiative marks a shift from spontaneous exploration to systematic promotion of Guizhou sauce liquor on the international stage [10]. - This initiative encompasses cultural dissemination, standard alignment, channel development, and brand building, requiring industry collaboration to effectively communicate the brewing philosophy of the Chishui River Valley [10][11]. Group 5: Actionable Focus Areas - Establish a collaborative mechanism among enterprises in the production area, particularly between leading and small-medium enterprises, to share technology and resources [14]. - Invest resources to deeply understand real changes in consumer markets and develop products that genuinely meet emerging lifestyle scenarios [14]. - Address cultural differences and standard barriers in international markets by organizing professional teams to translate and align with international liquor regulations [14].