Core Insights - The retail sector is actively promoting the "hot pot season" to capitalize on consumer demand for home dining experiences, with significant sales increases reported by major supermarkets [1][5] - Various supermarkets are focusing on different aspects of the hot pot experience, such as meat products, regional flavors, and one-stop shopping convenience [2][4] Group 1: Sales Performance - Yonghui Supermarket reported over 50% year-on-year growth in sales of beef and lamb products in October, driven by their "Hot Pot Season" campaign [1][5] - Metro's hot pot-related products saw sales increase by nearly 200% compared to the same period last year, highlighting the effectiveness of their promotional strategies [5][6] Group 2: Product Offerings - Zhongbai Supermarket introduced a new autumn and winter meat series, featuring fresh cuts of lamb and a variety of hot pot ingredients [2] - Metro launched over 400 hot pot-related products, covering various regional flavors, including the popular Guizhou sour soup [2][3] Group 3: Consumer Engagement - Supermarkets are enhancing customer experience by offering free tastings, cooking demonstrations, and dedicated hot pot ingredient sections [1][3] - The trend of "lazy economy" is being leveraged, as consumers prefer the cost-effectiveness of preparing hot pot at home compared to dining out [5] Group 4: Marketing Strategies - Discounts and promotions are being utilized, such as Metro's "3 items at 12% off" offer and various limited-time discounts on hot pot ingredients [4] - Supermarkets are creating a one-stop shopping experience by bundling hot pot essentials, including sauces, meats, and vegetables, to attract consumers [4][5]