亮点一：进博好物，一站购齐。来自大洋洲的天然健康食品、欧洲的精致家用设备、美洲的潮流个 护好物、亚洲的特色美妆产品……各类进博同款新品将集中亮相。交易会以展销为主，消费者既可现场 零售，也能线上下单、线下提货，轻松把全球好物带回家。 亮点二：明星企业，再度集结。欧莱雅、雅诗兰黛、爱茉莉太平洋、资生堂、优衣库、Calvin Klein、Tommy Hilfiger、乐高、金光APP、三星、欧姆龙、雷克萨斯、上好佳、保乐力加、佳农、纽仕 兰等进博"老朋友"将再度登场。支付宝、抖音全球购等平台企业，以及多家进博合作银行也将积极参 与，为消费者提供全方位服务支持。 亮点三：精彩活动，好玩好逛。展会同期活动区、国别（地区）展区、非遗老字号专区精彩集结， 优品发布、鉴赏互动、文化展演等活动目不暇接！更有青年音乐人和网络红人到场助阵，聚力打造一场 商旅文体展联动的消费嘉年华。 大进博没逛够？"小进博"来接棒！不仅可以逛，还可以买买买。12月19日至21日，2025进博优品交 易会（又称"小进博"）将在国家会展中心（上海）首次举办。 据悉，这是进博会的延展，也是"共享大市场·出口中国"系列活动的重要一站。进博优品交易会采 取 ...

Core Insights - The Ministry of Industry and Information Technology released the "Guidelines for Promoting Digital Transformation in Key Industries (2025 Edition)" at the 2025 Integration of Informatization and Industrialization Conference, focusing on 14 industries including steel and petrochemicals [1][2] - The guidelines aim to assist enterprises in overcoming challenges related to unclear demands and paths in their digital transformation efforts, transitioning from fragmented exploration to systematic advancement [1][2] Group 1: Digital Transformation Framework - The "Scenario Navigation Map" covers 14 industries and includes various digital transformation scenarios and cross-business collaboration scenarios, structured around five business activities: R&D design, production manufacturing, operation services, business management, and supply chain management [1][2] - The structured design of the map helps bridge the language barrier between industrialization and digitalization, enabling enterprises to identify transformation entry points accurately [1][2] Group 2: Implementation Strategy - The guidelines emphasize using scenarios as the core approach for transformation, with clear boundaries for each scenario that focus on specific business pain points [2] - Enterprises are encouraged to follow a step-by-step implementation process: conducting scenario diagnosis and analysis, developing a transformation plan, resource allocation based on the element list, and ultimately achieving cross-scenario collaboration and overall optimization [2] Group 3: Future Directions - The Ministry plans to guide localities in implementing pilot applications of the "One Map and Four Lists" approach, continuously updating the industry scenario maps and fostering excellent solutions and service providers [2] - The goal is to make the "Scenario Navigation Map" a practical blueprint for high-quality development in manufacturing, injecting momentum into the deep integration of the real economy and the digital economy [2]

Core Insights - The Ministry of Industry and Information Technology released the "Guidelines for Scenario-Based and Graphical Promotion of Digital Transformation in Key Industries (2025 Edition)" at the 2025 Integration of Informatization and Industrialization Conference, focusing on 14 industries including steel and petrochemicals [1][2] - The guidelines aim to assist enterprises in overcoming challenges related to unclear demands and paths in digital transformation, transitioning from fragmented exploration to systematic advancement [1][2] Group 1: Digital Transformation Framework - The "Scenario Navigation Map" covers 14 industries and includes various digital transformation scenarios and cross-business collaboration scenarios, structured around five business activities: R&D design, production manufacturing, operation services, business management, and supply chain management [1][2] - The guidelines provide a clear boundary for each scenario, focusing on specific business pain points and integrating professional industrial knowledge to convert complex transformation tasks into actionable projects [2] Group 2: Implementation and Future Directions - Enterprises can implement the transformation in steps by first conducting scenario diagnostic analysis and formulating renovation plans, followed by resource allocation based on the provided element lists, ultimately achieving cross-scenario collaboration and overall optimization [2] - The Ministry plans to guide localities in applying the "One Map and Four Lists" pilot program, continuously updating the industry scenario maps and fostering excellent solutions and service providers to drive the deep integration of the real economy and digital economy [2]

Core Viewpoint - The article highlights the significant shift in international beauty companies' strategies from "deepening local presence" to "empowering global results," driven by China's innovation ecosystem and supply chain capabilities [3][6][32]. Group 1: L'Oréal - L'Oréal views China as a crucial market and innovation hub, celebrating the 20th anniversary of its R&D center in China, emphasizing that investing in China is investing in the future [5][6]. - The company announced three major achievements at the expo, including the release of a sociology book on beauty, a partnership for consumer rights protection, and a strategic collaboration with Alibaba Cloud [7]. Group 2: Procter & Gamble - Procter & Gamble emphasizes innovation as a means to enhance consumer lives, focusing on consumer-centered strategies to drive category growth and value creation [9][10]. - The company has seen positive market responses to its commitment to innovation and consumer needs, leading to a more sustainable growth path [9][11]. Group 3: Estée Lauder - Estée Lauder's participation in the expo marks a significant moment as it showcases all its brands in China, reflecting its commitment to deepening interactions with Chinese consumers [14]. - The company reported a 9% organic sales growth in mainland China, highlighting its strong performance in the high-end beauty market [14]. Group 4: Shiseido - Shiseido positions itself as an industry innovator, focusing on addressing core challenges in the beauty sector while expanding its scientific and sustainable practices [17][18]. - The launch of the RQ PYOLOGY brand at the expo signifies Shiseido's commitment to the future of the beauty industry in China [19]. Group 5: Amorepacific - Amorepacific views the expo as a strategic platform for deep dialogue with the Chinese market, focusing on local innovation and sustainable development [21][22]. - The company aims to enhance its local R&D capabilities and consumer engagement through various initiatives [25][24]. Group 6: Kao - Kao emphasizes its commitment to the Chinese market, showcasing a diverse range of products and innovations at the expo [28][29]. - The company highlights its collaborative approach between its Japanese headquarters and local R&D teams to meet Chinese consumer needs [30]. Group 7: Henkel - Henkel's participation in the expo reflects its long-term strategic planning and commitment to the Chinese market, showcasing new products and innovations [37][39]. - The company aims to transition from a multi-brand operator to a value chain leader, enhancing its local manufacturing capabilities [39].

Core Insights - The eighth China International Import Expo (CIIE) showcases a significant shift in the beauty industry from "Chinese market" to "Chinese model," highlighting the increasing importance of the Chinese market for global beauty giants [3][4] - Major beauty companies are intensifying their product launches, with record numbers of new products and brands being introduced, indicating a strategic focus on innovation and local market adaptation [3][24] Group 1: Industry Trends - Beauty giants are building a global value creation system centered around the Chinese market, emphasizing the importance of "Chinese-style beauty" in their research, technology, and brand culture [4][62] - The expo features a variety of new brands and products tailored for the Chinese consumer, reflecting a trend towards precision targeting and niche market development within the beauty sector [24][30] Group 2: Company Highlights - L'Oréal's theme "Beauty Without Limits" emphasizes inclusivity and the exploration of beauty's cultural and economic impact through interactive experiences [8][9] - Procter & Gamble focuses on "Innovation Lights Up a Beautiful Life," showcasing a full-chain digital innovation approach and sustainable development initiatives [11][73] - Estée Lauder's "Reconstructing New Beauty" theme highlights its commitment to innovation and consumer engagement through immersive technology [13][77] - Shiseido's "Create Beauty" theme integrates technology and aesthetics, showcasing its long-standing research and development capabilities [15][30] - Amorepacific's "Embrace New Beauty" reflects its dedication to co-growth with the Chinese market, featuring a design inspired by its historical roots [17][71] - Kao's "Beauty Coexists, Good Future" theme showcases its commitment to quality and innovation, with a focus on local production and technology [19][71] Group 3: Product Innovations - The introduction of high-tech skincare products and green personal care items tailored for local consumers marks a significant trend in the beauty industry [24][51] - New brands such as Dr.G and RQ PYOLOGY focus on specific consumer needs, such as sensitive skin and post-aesthetic care, indicating a shift towards specialized offerings [25][30] - Innovations in product formulations, such as OLAY's new protein reconstruction technology and Shiseido's dual contouring technology, highlight the industry's focus on advanced ingredients and efficacy [35][37] Group 4: Sustainability and Future Outlook - Companies are increasingly prioritizing sustainability, with initiatives like P&G's "Mission 2030" and Amorepacific's five commitments to sustainable development [73][75] - The expo serves as a platform for beauty companies to showcase their long-term strategies and innovations aimed at meeting evolving consumer demands and environmental responsibilities [77][78]

Core Viewpoint - The article emphasizes the importance of maintaining energy and opportunities for a comeback during challenging times, suggesting that entrepreneurs should avoid personal guarantees and unlimited liabilities to have a chance to restart their ventures [1]. Group 1: Event Overview - The "Black Horse Consumption Rise Selected Course" is scheduled from October 17 to 19, featuring renowned instructors from various successful companies, focusing on product innovation and brand expansion in the context of the stagnant market [3][10]. - The course aims to provide insights into how Japanese companies successfully transformed technology into user-perceived value, highlighting the importance of understanding consumer scenarios rather than just technical specifications [8][9]. Group 2: Key Themes and Insights - The article discusses the shift in consumer markets due to AI, emphasizing that future champions will be those who can perfectly integrate demand with algorithms [8]. - It highlights the need for companies to identify their market positioning and innovate products that can scale, particularly in the context of rising competition and market saturation [11][12]. Group 3: Course Content and Structure - The course will cover various topics, including how to leverage AI in consumer products, the importance of product innovation, and strategies for entering international markets [10][14]. - Notable speakers include industry experts who will share their experiences and strategies for product development, market entry, and brand storytelling [18][19]. Group 4: Target Audience - The course is aimed at founders and CEOs of consumer enterprises looking to break through growth ceilings, expand internationally, and innovate in response to product homogenization [23].

Core Insights - The article emphasizes the importance of understanding consumer needs and effectively communicating brand value propositions to create successful brands [1] - It highlights the significance of product innovation and brand localization in the context of the evolving consumer landscape, particularly in the face of AI-driven changes [7][10] Group 1: Event Overview - The "Black Horse Consumption Rise Selected Course" will take place from October 17 to 19 in Shenzhen, focusing on product innovation and brand expansion strategies in the current market [5][9] - Notable speakers include industry leaders from renowned companies such as Sony, Uniqlo, and Muji, who will share insights on transforming technology into consumer-perceived value [9][10] Group 2: Key Themes - The article discusses how Japanese manufacturing success serves as a model for emerging markets, emphasizing the need to convert technology into tangible consumer benefits [7] - It outlines the role of AI in redefining consumer value and the necessity for companies to integrate demand with algorithmic capabilities to thrive in the future [7][10] Group 3: Practical Insights - The course will cover strategies for navigating the saturated market, focusing on identifying niche opportunities and leveraging AI for product innovation [10][12] - It will also address the importance of aligning supply chain capabilities with local market demands for successful brand globalization [11][16] Group 4: Target Audience - The course is aimed at founders and CEOs of consumer enterprises looking to break through growth ceilings, expand internationally, and innovate in product development [22]

Core Viewpoint - Investors are focusing on consumer enterprises that emphasize brand development, high standardization for rapid scalability, and defensive ecosystems against imitation [1][6][9] Group 1: Brand Development and Market Strategy - Successful consumer brands must have a flagship product that breaks through the market, allowing for the incubation of smaller brands [1] - High standardization enables rapid replication and the establishment of extensive chain stores [1] - Companies need to consider defensive strategies against imitation by innovating before launching products [1] Group 2: Learning from Japanese Consumer Brands - The success of Japanese brands in the 1980s was due to their ability to convert technology into user-perceived value, exemplified by Sony's Walkman and Uniqlo's comfortable basics [6][8] - Future consumer champions will be those that can perfectly integrate demand with algorithms, as seen in products like Plaud recording cards and Haivivi toys [6][9] Group 3: Course Offerings and Insights - The "Black Horse Consumption Rise Selected Course" will provide insights into how Japanese and Chinese consumer companies navigate the current market landscape [8][9] - Key speakers include industry leaders who will share their experiences in product innovation, brand development, and market strategies [8][9] Group 4: AI and Market Opportunities - The rise of AI is reshaping consumer markets, creating new opportunities for innovation in various sectors, including consumer electronics and emotional companionship [9][10] - Companies must identify their market positioning and leverage scalable innovative products to achieve brand differentiation [9][10] Group 5: Globalization and Localization - Chinese brands must adapt their supply chain capabilities to meet local market demands when expanding overseas, moving from a "copying domestic models" mindset to a localized approach [10][16] - Building trust with local consumers is crucial for Chinese brands in international markets, focusing on solving local problems rather than merely selling products [10][16]

Core Insights - The article emphasizes the importance of product innovation and brand globalization in the context of the current consumption landscape, particularly focusing on the lessons from Japanese companies like Sony, Uniqlo, and Muji [8][10][11]. Group 1: Event Overview - The "Black Horse Consumption Rise Selected Course" will take place from October 17 to 19 in Shenzhen, featuring industry leaders who will share insights on product innovation and brand expansion in the current market [5][9]. - The course aims to dissect how Japanese and Chinese consumer champions navigate the challenges of a saturated market and leverage technology for product development [10][11]. Group 2: Key Themes - The transition from "Made in China" to brand premiumization is crucial for Chinese consumer electronics companies to escape price competition [16]. - AI is reshaping consumer experiences, with companies needing to integrate demand with algorithmic solutions to create innovative products [8][10]. - The course will cover various sectors including consumer electronics, beauty, fashion, and fast-moving consumer goods, focusing on how to turn technology into user-perceived value [9][10]. Group 3: Expert Contributions - Notable speakers include: - **前田悟** (Former Sony Engineer): Discussing how to transform ideas into market-leading products [15]. - **萩原富三郎** (Muji Co-founder): Sharing insights on maintaining quality while offering structurally low-priced products [19]. - **浅田拓郎** (Former Uniqlo MD): Revealing how data-driven strategies can lead to significant growth [21]. Group 4: Target Audience - The course is designed for founders and CEOs of consumer enterprises looking to: - Break through growth ceilings by identifying niche market opportunities [23]. - Expand internationally while avoiding cultural pitfalls [23]. - Innovate products to combat severe homogenization in the market [23].

Core Viewpoint - The article emphasizes the importance of understanding consumer needs and the ability to transform technology into user-perceived value, particularly in the context of AI reshaping the consumption landscape [8][9]. Group 1: Event Overview - The "Black Horse Consumption Rise Selected Course" is scheduled from October 17 to 19 in Shenzhen, focusing on how Japanese and Chinese consumer companies can thrive in a saturated market [6][10]. - The course features prominent speakers from various successful companies, including former executives from Uniqlo, Sony, and Muji, who will share insights on product innovation and brand expansion [3][10]. Group 2: Key Insights from Japanese Experience - The success of Japanese brands in the 1980s serves as a model for emerging markets, highlighting the importance of converting technology into consumer-friendly products [8]. - Companies like Sony and Uniqlo succeeded not just through advanced technology but by addressing specific consumer pain points, demonstrating the need for a deep understanding of consumption scenarios [8][9]. Group 3: AI and Consumer Innovation - AI is redefining the essence of consumption, with future market leaders being those who can seamlessly integrate consumer needs with algorithmic solutions [8][11]. - The rise of AI in consumer products is creating new categories, emphasizing the need for companies to identify clear market segments and innovate accordingly [11]. Group 4: Globalization and Localization - The essence of globalization for Chinese brands lies in deeply integrating local market demands with Chinese supply chain capabilities, moving beyond mere exportation [12][17]. - Successful overseas branding requires understanding and connecting with local consumers, ensuring that products address their specific needs rather than just selling a product [18]. Group 5: Course Content and Structure - The course will cover various topics, including consumer insights, product development processes, and strategies for overcoming market saturation through innovation [10][19]. - Specific sessions will focus on how to leverage data-driven strategies for product planning and inventory management, drawing lessons from successful companies like Uniqlo [21].