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跨国体育赛事何以点燃文旅新引擎
Xin Lang Cai Jing· 2026-02-06 21:01
近年来,中俄体育赛事作为文化交流的重要纽带,在促进哈尔滨市旅游事业发展中发挥着重要作用。 2025年8月30日,国务院办公厅印发《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》 (国办发〔2025〕31号),明确提出"到2030年,培育一批具有世界影响力的体育企业和体育赛事",鼓 励举办区域性体育赛事活动,支持新兴体育项目赛事活动健康规范开展。哈尔滨市作为中俄合作的前沿 城市,加大力度培育中俄跨国体育赛事,以体育为桥梁促进赛事文旅融合发展,推动冰雪经济和旅游产 业国际化统筹布局,将为地方经济发展带来更大的机遇。 (来源:团结报) 转自:团结报 □ 韩松洋 谷 欣 增强品牌国际影响力。实施精准化海外推广策略。在驻俄文旅推广中心增设赛事专项推广小组,形成稳 定宣传网络。支持本地旅行社定期前往俄罗斯开展推介活动,重点推广哈尔滨的冰雪赛事项目和旅游线 路。打响"哈尔滨中俄体育交流周"品牌,集中举办高水平赛事,同步开展文化活动,实现"以赛促旅、 以旅带赛"的融合发展模式。深化与俄罗斯主流媒体合作,制作围绕哈尔滨特色与赛事亮点的专题纪录 片,用符合俄罗斯观众习惯的方式传播,提升赛事与城市的知名度和吸引力。 健全 ...
海南东方“村BA”火热开幕 文体旅融合点燃城市激情
Hai Nan Ri Bao· 2025-11-08 01:49
Core Points - The "Village BA" basketball league in Hainan Oriental officially opened on November 7, 2023, featuring a vibrant atmosphere and international participation [3][4] - The event aims to integrate sports with local culture and tourism, enhancing the region's cultural appeal [3][4] Event Details - The league will run for one month until December 7, 2023, with a total of 32 official matches scheduled [4] - New competitions include the "U Series Elite Tournament," a college "Special Forces" basketball match, and a women's basketball tournament, attracting 16 teams from across the province [4] - The event features a food market and live streaming, promoting local delicacies and creating a multi-faceted experience combining sports, culture, and industry [4] Economic Impact - Since its inception in 2023, the "Village BA" has evolved from a local event to a provincial sports brand, attracting over 460,000 spectators last year and generating a tourism revenue of 198 million yuan [4]