近年来，中俄体育赛事作为文化交流的重要纽带，在促进哈尔滨市旅游事业发展中发挥着重要作用。 2025年8月30日，国务院办公厅印发《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》 （国办发〔2025〕31号），明确提出"到2030年，培育一批具有世界影响力的体育企业和体育赛事"，鼓 励举办区域性体育赛事活动，支持新兴体育项目赛事活动健康规范开展。哈尔滨市作为中俄合作的前沿 城市，加大力度培育中俄跨国体育赛事，以体育为桥梁促进赛事文旅融合发展，推动冰雪经济和旅游产 业国际化统筹布局，将为地方经济发展带来更大的机遇。 （来源：团结报） 转自：团结报 □ 韩松洋 谷 欣 增强品牌国际影响力。实施精准化海外推广策略。在驻俄文旅推广中心增设赛事专项推广小组，形成稳 定宣传网络。支持本地旅行社定期前往俄罗斯开展推介活动，重点推广哈尔滨的冰雪赛事项目和旅游线 路。打响"哈尔滨中俄体育交流周"品牌，集中举办高水平赛事，同步开展文化活动，实现"以赛促旅、 以旅带赛"的融合发展模式。深化与俄罗斯主流媒体合作，制作围绕哈尔滨特色与赛事亮点的专题纪录 片，用符合俄罗斯观众习惯的方式传播，提升赛事与城市的知名度和吸引力。 健全 ...

Core Viewpoint - The CMG Mass Football Invitation Tournament ("Central Super") is set to commence in Yongzhou, Hunan, featuring local teams and highlighting the significance of grassroots football in community engagement and city pride [2][4]. Group 1: Event Overview - The tournament marks the first edition of the "Central Super" and is hosted in Yongzhou, which recently won the Hunan Provincial Football League ("Xiang Super") championship, establishing itself as a champion city [2]. - The event has attracted significant attention, with over 10 billion online views, showcasing the community's enthusiasm and engagement [3]. Group 2: Community Involvement - The "Xiang Super" champion team is composed of local grassroots players, including a primary school sports teacher as the coach and high school students as players, reflecting a strong community connection [4]. - Innovative ticketing strategies, such as "tree tickets" and various creative ticket types proposed by fans, have transformed the event into a community celebration [4]. Group 3: Future Development - Following the tournament, discussions on how to retain the generated interest and enhance the city's development have become a focal point for local representatives [6]. - The city aims to leverage the momentum from the tournament to establish itself as a vibrant hub for sports and cultural tourism, with plans for various initiatives to integrate sports with local culture and economy [17]. Group 4: Cross-Regional Collaboration - The success of the tournament has fostered connections with cities in Jiangsu, leading to collaborative efforts in tourism and agriculture, including promotional activities and strategic partnerships [19][20]. - The interaction between Yongzhou and Jiangsu cities has resulted in mutual support, with initiatives such as free entry to attractions for Jiangsu visitors and local product promotions [19].

Core Insights - The tourism market in Chengdu is experiencing a significant surge ahead of the upcoming "super holiday" during the Mid-Autumn Festival and National Day, with Chengdu ranking as the 5th most popular inbound tourism destination and 2nd in flight bookings as of September 21 [1][2] Group 1: Policy and Strategy - Chengdu's tourism growth is driven by a "policy + scene" dual strategy led by the government, featuring a comprehensive activity matrix including live broadcasts and themed guides [2][3] - The city has launched substantial consumer subsidies, distributing 85 million yuan in shopping vouchers and over 40 million yuan in dining vouchers, covering a wide range of products and services [3] Group 2: Events and Activities - Chengdu has organized over 300 events, including cultural festivals and sports competitions, to enhance the tourism experience and stimulate economic activity [4][5] - The integration of sports events, such as the ATP250 tennis tournament and various international competitions, has created a "viewing + experience + consumption" model, boosting local economic activity [5] Group 3: Economic Impact - The city's approach has transformed it from a simple tourist destination to a comprehensive consumption hub, leveraging consumer vouchers to amplify spending [5] - Chengdu's unique blend of ecological beauty and cultural vibrancy has positioned it as a desirable destination, appealing to both tourists and locals [6][7]